The Startup Experience

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User Experience in the absence of a UX team inside early stage startups.

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The Startup Experience

  1. THE STARTUP EXPERIENCE UX components inside startups UX Speakeasy July 2013John Strott
  2. JOHN STROTT UX Designer
  3. JOHN STROTT UX Designer JOHN STROTT Co-Founder
  4. JOHN STROTT UX Designer UX WITHOUT UX Two core components to a startup that are user centered.
  5. VISION STATEMENT & MINIMUM VIABLE PRODUCT
  6. VISION STATEMENT A short sentence defining the organization’s purpose and values.
  7. “YOU PRESS THE BUTTON, WE DO THE REST”
  8. “YOU PRESS THE BUTTON, WE DO THE REST” George Eastman, Founder of Eastman Kodak Company
  9. KEYS TO CREATING A VISION STATEMENT
  10. KEYS TO CREATING A VISION STATEMENT • It addresses a real need
  11. KEYS TO CREATING A VISION STATEMENT • It addresses a real need • It is simple
  12. KEYS TO CREATING A VISION STATEMENT • It addresses a real need • It is simple • It is unique
  13. KEYS TO CREATING A VISION STATEMENT • It addresses a real need • It is simple • It is unique • It serves as a guiding light
  14. • It serves as a guiding light
  15. • It serves as a guiding light A STAR TO SAIL YOUR SHIP BY " Jesse James Garret, Author of The Elements of User Experience "
  16. THE VISION DRIVEN STARTUP IS A UX DRIVEN STARTUP
  17. MINIMUM VIABLE PRODUCT An MVP has just those features that allow the product to be deployed.
  18. EXAMPLES Nick Woodman, Founder of GoPro with MVP
  19. EXAMPLES Test shot from GoPro MVP
  20. EXAMPLES GoPro product assortment
  21. EXAMPLES Kelly Slater w/ GoPro Hero camera
  22. KEYS TO CREATING A MVP
  23. KEYS TO CREATING A MVP • Write the user story
  24. As a ___, I need to ___ so I can ___.
  25. As a dedicated UX speakeasy member, I need to invite others to a nearby pub, so I can continue drinking & talking UX.
  26. KEYS TO CREATING A MVP • Write the user story • Map the interactions
  27. Login Locate Set time Tell people *Not an actual step Nothing nearby I can make it I can’t make it Booked
  28. KEYS TO CREATING A MVP • Write the user story • Map the interactions • Identify emotions
  29. Login Locate Set time Tell people *Not an actual step Nothing nearby I can make it I can’t make it Booked
  30. Login Locate Set time Tell people *Not an actual step Nothing nearby I can make it I can’t make it Booked
  31. Login Locate Set time Tell people *Not an actual step Nothing nearby I can make it I can’t make it Booked
  32. KEYS TO CREATING A MVP • Write the user story • Map the interactions • Identify emotions • Simplify it
  33. Login Locate Set time Tell people *Not an actual step Nothing nearby I can make it I can’t make it Booked
  34. Locate Tell people I can make it
  35. Locate Tell people I can make it
  36. KEYS TO CREATING A MVP • Write the user story • Map the interactions • Identify emotions • Simplify it • Validate it
  37. How does this sweater look on me?
  38. Is there a product here? Does it exist elsewhere? Is this MVP exciting?
  39. KEYS TO CREATING A MVP Write the user story Map the interactions Identify emotions Simplify it Validate it
  40. ITS TIME TO BUILD, LAUNCH, TEST & ITERATE
  41. LEAN UX Jeff Gothelf, Author of Lean UX Concept Prototype Validate internally Test externally Learn Iterate
  42. THE MVP DRIVEN STARTUP IS A UX DRIVEN STARTUP
  43. THE MVP DRIVEN STARTUP IS A UX DRIVEN STARTUP
  44. THE VISION STATEMENT & MVP ARE USER FOCUSED Its up to the team to keep the UX momentum going.
  45. REFERENCES & CREDITS Alexa Andrzejewski (@ladylexy), Cofounder & CEO of Foodspotting http://www.slideshare.net/ladylexy/the-ux-driven-startup Kodak R&D http://www.kodak.com/US/en/corp/researchDevelopment/whatWeDo/ development/designUsability/history.shtml Jesse James Garrett (@jjg), Author of The Elements of User Experience http://blog.jjg.net/ Will Dayble (@willdayble), Author of 4) Minimum Viable Product https://medium.com/how-to-do-a-startup/15a7702a832f Jeff Gothelf (@jboogie), Author of Lean UX leanuxbook.com, http://uxdesign.smashingmagazine.com/2011/03/07/lean-ux- getting-out-of-the-deliverables-business/
  46. CHEERS! @MrJohnnyLane

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