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THE MARCH OF CARE FOR
NEWBORN UMBILICAL CORD
IN NIGERIA
Using Advocacy to Launch and Move of Chlorhexidine
7.1% Digluconate Gel Use for Newborn Cord Care to
Scale: 2012-2014
Nosa Orobaton MD, DrPH, MBA
Olayinka Umar-Farouk, MD, MBA
February 11 2015
REMEMBER
THIS
Chlorhexidine, powerful,
impactful, for health
system improvements
Government role across value
chain is critical
Public-private partnerships
matter
Trust-based community
demand is foundation for
local market
Proactive, comprehensive
forecasting is key to prevent
shortages
NIGERIA:
CONTEXT
Second highest newborn deaths
globally at 276,000 in 2014*
Infections cause 1 in 3 newborn
deaths
Nationally, two in three babies delivered at
home without skilled assistance
In some states, over four in five babies
delivered at home
1 in 4 non-institutional births apply
potentially harmful substances to umbilical
cord
* Lancet Newborn Series, 2014
STRATEGIC
CONSIDERATIONS
Multi-pronged, co-
reinforcing, organic
approach
Clear national
leadership &
Commitment
Direct implementation in 2
States generates local
experience
Network of Public-Private Actors to
Fast-track LocalManufacture
Study Tour of 30 States to Sokoto
State for firsthand view of community-
based program
Chlorxy-G Brand, Manufactured in Nigeria. Launched in March
2014
AT
NATIONAL
LEVEL
Strong national leadership
Nigeria co-chair of UNCoLSC
Strong, proactive drug
regulatory agency
Open innovation space to test
program approaches
Chlorhexidine 7.1% Digluconate
included in Essential Drug List
AT STATE &
COMMUNITY LEVEL
Launched in Sokoto &
and Bauchi States
CHX & misoprostol
twinned
Govt used own funds to
buy both commodities
CHX and misoprostol added to
work of community-based health
volunteer system
Both states decide to implement
metrics-based program at scale
Newborns as Percent of Expected Births Reached with
Chlorhexidine Gel in Sokoto State, Nigeria April-Dec 2013
N=36,404
​99.7% survivedthe
neonatal period.
​More than 3 in 4
newborns had died
prior to or around
birth.
Source: http://office.microsoft.com/en-us/excel-help/present-your-data-in-a-column-chart-HA010218663.aspx
Newborn Deaths By Reported Timing in Cohort of 36,404
Who Rcvd CHX in Sokoto State, Nigeria, April-December
2013 (N=124)
SPREADING
THE MESSAGE
PROGRESS:
MARKET
FORMATION
Pace of growth reflect national
commitment and the use of an
integrated community-
manufacturer-regulator-buyer
platform.
Activity January
2014
January
2015
National Policy No Yes
Number of States at
Sokoto CHX Study
Tour
0/37 30/37*
Approved Local
CHX Producing
Firms
0 2
CHX Locally
Manufactured
No Yes
Number of CHX
Tubes Annual
Production Capacity
0 20 million
(one firm
only)
Number of States
with CHX in Use
0 8
LOCAL
MANUFACTURE
10
6
3
2
1
PRIVATE NIGERIAN
PHARMACEUTICAL FIRMS
THAT ENTERED IN
CHLORHEXIDINE 7.1%
DIGLUCONATE GEL
MANUFACTURE AS OF
DECEMBER 2014
ONE
MILLION
UNIT MARK
MET IN
DECEMBER
2014
Source: http://office.microsoft.com/en-us/excel-help/present-your-data-in-a-column-chart-HA010218663.aspx
0
200000
400000
600000
800000
1000000
1200000
Cumulative Trends in the Known Quantities of
Chlorhexidine 7.1 Digluconate Gel Ordered
by/for 8 Nigerian State Governments and Fed
Govt 2012-2014
LESSONS:
DEMAND SIDE
LESSONS:
SUPPLY SIDE
Proactive, responsive
National Drug
Regulatory Agency
Public-Private Partners
Network as Incubator
accelerated drug
development process
Integrated community-to-
manufacturer-buyer learning
platform
Federal system created open
innovation space for early
movers to adopt
LOOKING AHEAD Government role across value
chain is critical
Think sustainability upfront
Proactive, comprehensive
forecasting by government is
key to prevent shortages
Public-private partnerships
matter
Align entry into OTC market with
demand creation process to increase
commodity security, availability
Short, 10 minutes Film: Watch it on
Youtube
Introduction of CHX-Miso in Nigeria:
https://www.youtube.com/watch?v=ts1-9soXbZ8

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2 of 4: Reducing Neonatal Mortality - Prevention, Early Detection and Treatment of Infections - Experiences from Asia and Africa

  • 1. THE MARCH OF CARE FOR NEWBORN UMBILICAL CORD IN NIGERIA Using Advocacy to Launch and Move of Chlorhexidine 7.1% Digluconate Gel Use for Newborn Cord Care to Scale: 2012-2014 Nosa Orobaton MD, DrPH, MBA Olayinka Umar-Farouk, MD, MBA February 11 2015
  • 2. REMEMBER THIS Chlorhexidine, powerful, impactful, for health system improvements Government role across value chain is critical Public-private partnerships matter Trust-based community demand is foundation for local market Proactive, comprehensive forecasting is key to prevent shortages
  • 3. NIGERIA: CONTEXT Second highest newborn deaths globally at 276,000 in 2014* Infections cause 1 in 3 newborn deaths Nationally, two in three babies delivered at home without skilled assistance In some states, over four in five babies delivered at home 1 in 4 non-institutional births apply potentially harmful substances to umbilical cord * Lancet Newborn Series, 2014
  • 4. STRATEGIC CONSIDERATIONS Multi-pronged, co- reinforcing, organic approach Clear national leadership & Commitment Direct implementation in 2 States generates local experience Network of Public-Private Actors to Fast-track LocalManufacture Study Tour of 30 States to Sokoto State for firsthand view of community- based program Chlorxy-G Brand, Manufactured in Nigeria. Launched in March 2014
  • 5. AT NATIONAL LEVEL Strong national leadership Nigeria co-chair of UNCoLSC Strong, proactive drug regulatory agency Open innovation space to test program approaches Chlorhexidine 7.1% Digluconate included in Essential Drug List
  • 6. AT STATE & COMMUNITY LEVEL Launched in Sokoto & and Bauchi States CHX & misoprostol twinned Govt used own funds to buy both commodities CHX and misoprostol added to work of community-based health volunteer system Both states decide to implement metrics-based program at scale
  • 7. Newborns as Percent of Expected Births Reached with Chlorhexidine Gel in Sokoto State, Nigeria April-Dec 2013 N=36,404
  • 8. ​99.7% survivedthe neonatal period. ​More than 3 in 4 newborns had died prior to or around birth. Source: http://office.microsoft.com/en-us/excel-help/present-your-data-in-a-column-chart-HA010218663.aspx Newborn Deaths By Reported Timing in Cohort of 36,404 Who Rcvd CHX in Sokoto State, Nigeria, April-December 2013 (N=124)
  • 10. PROGRESS: MARKET FORMATION Pace of growth reflect national commitment and the use of an integrated community- manufacturer-regulator-buyer platform. Activity January 2014 January 2015 National Policy No Yes Number of States at Sokoto CHX Study Tour 0/37 30/37* Approved Local CHX Producing Firms 0 2 CHX Locally Manufactured No Yes Number of CHX Tubes Annual Production Capacity 0 20 million (one firm only) Number of States with CHX in Use 0 8
  • 11. LOCAL MANUFACTURE 10 6 3 2 1 PRIVATE NIGERIAN PHARMACEUTICAL FIRMS THAT ENTERED IN CHLORHEXIDINE 7.1% DIGLUCONATE GEL MANUFACTURE AS OF DECEMBER 2014
  • 12. ONE MILLION UNIT MARK MET IN DECEMBER 2014 Source: http://office.microsoft.com/en-us/excel-help/present-your-data-in-a-column-chart-HA010218663.aspx 0 200000 400000 600000 800000 1000000 1200000 Cumulative Trends in the Known Quantities of Chlorhexidine 7.1 Digluconate Gel Ordered by/for 8 Nigerian State Governments and Fed Govt 2012-2014
  • 14. LESSONS: SUPPLY SIDE Proactive, responsive National Drug Regulatory Agency Public-Private Partners Network as Incubator accelerated drug development process Integrated community-to- manufacturer-buyer learning platform Federal system created open innovation space for early movers to adopt
  • 15. LOOKING AHEAD Government role across value chain is critical Think sustainability upfront Proactive, comprehensive forecasting by government is key to prevent shortages Public-private partnerships matter Align entry into OTC market with demand creation process to increase commodity security, availability
  • 16. Short, 10 minutes Film: Watch it on Youtube Introduction of CHX-Miso in Nigeria: https://www.youtube.com/watch?v=ts1-9soXbZ8