Social Media is becoming an accepted way for individuals, businesses and non-profits to communicate with friends, customers and stakeholders. Yet, there is also much confusion about how to make the most of Social Media tools. During the “Social Media Round Table”, your moderator, J.R. Atkins, presents an overview on the most used and talked about social media tools such as Facebook, Instagram, LinkedIn, Google+ , Twitter, YouTube, Pinterest and others. The audience is invited to discusses the “why” and the “how” to put these tools to use. By using social media in your strategy and integrating it with your current marketing, you can generate results and drive a solid return on investment. Specific questions and topics 1. Are Facebook promotions still viable? 2. Should we run promotions on social media? 3. How to encourage reviews. 4. How to incorporate social media into your overall marketing. 5. How do we know if social media is working? 6. How to incorporate a call to action. 7. How to manage social media. Do I need a full-time person? 8. What are current trends in social media? 9. What should be on our website as far as social media? 10. Where to find content. Your speaker, J.R. Atkins has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. J.R. serves as an adjunct professor at Temple College and Central Texas College. He has published 3 books: Success Simplified, Social Media 2.0 and Road Map to Success.

1. BY J.R. ATKINS, MBA
AUTHOR, SPEAKER & CONSULTANT
SOCIAL, MOBILE, WEB,
SALES & MARKETING
June 2015 HTI Conference
Social Media Round Table
Download this presentation at:
www.SlideShare.net/JRatkins

2. AGENDA
 What is Social Media?
 Perspective
 3 Keys to Social Media
 The Big 5+1: LI, FB, T, B, V & G+
 The Ones to Watch
 Online Marketing Model
 How to Keep Up
 Specific Questions & Topics
 Resources

3. WHAT IS SOCIAL MEDIA?
 Social media refers to the means of interactions among
people in which they create, share, and exchange information
and ideas in virtual communities and networks
 Social media differentiates from traditional/industrial media in
many aspects such as quality, reach, frequency, usability,
immediacy, and permanence.
 Social media has positive effects such as allowing the
democratization of the internet while also allowing individuals
to advertise themselves and form friendships.

4. PERSPECTIVE

5. 3 KEY SUCCESS PRINCIPLES
1. Be Interesting
2. Content is King
3. Give to Get
How to do you get recognized
and acted upon it in all of the
noise?

6. THE BIG 5+1
LinkedIn
Facebook
Twitter
Blogging
Video
Google+

7. ONES TO WATCH
Instagram
Pinterest
Yelp
MeetUp
Snapchat
Meerkat

8. A SOCIAL MEDIA MODEL
Web Site
Blog
LinkedIn Facebook
Twitter
You Tube

9. HOW TO KEEP UP
 www.HootSuite.com
 Set up your Social Command Center
 Use The Share button
 Link Social Media Sites, But…
 Editorial Calendar
 Voice Mail to Email to Post
 Who answers the phone?

10. SPECIFIC QUESTIONS AND TOPICS - 1
 1. Are Facebook promotions still viable?
 2. Should we run promotions on social media?
 3. How to encourage reviews.
 4. How to incorporate social media in to your
overall marketing.
 5. How do we know if social media is working?

11. SPECIFIC QUESTIONS AND TOPICS - 2
 6. How to incorporate a call to action.
 7. How to manage social media. Do I need a full
time person?
 8. What are current trends in social media?
 9. What should be on our website as far as social
media?
 10.Where to find content.

12. THE FUTURE OF RETAIL
A blending of “brick & mortar” with “click & mortar, "more
technology, more mobile, and hyper-service
 Online shopping in the store
 Social Sharing of anything
 My Shopping Cart from multiple stores
 Online Profile Connected to CRM (with permissions)
 Self Checkout with Phone
 To Go Order Pick up
 More interactive displays in the store
 Get it “Right Now”

13. RESOURCES
Socialnomics by Erik Qualman
Inbound Marketing Brain Halligan &
Dharmesh Shah
Social Media 2.0 by J.R. Atkins
Mashable (Blog on Social Media Trends)
HubSpot (Content Marketing Specialist)

14. What do I do?
 Conference Presentations & Workshops
 Consulting Projects: Social Media,
Mobile Apps, Sales & Marketing
 Monthly Social Media & Blogging
Download this presentation at:
www.SlideShare.net/JRatkins
June 2015 HTI Conference
Social Media Round Table