Building a great team: power of a nudge.


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Small but powerful ways to Improve communication, promote technical excellence, and encourage team spirit - by using power of a nudge.
Nudging - making a small suggestion in a powerful way. A right setup will help the team communicate better. A good nudge will encourage the customer to share their feelings about the project early and often. There are also small nudges (not orders!) that help everyone enjoy their workday more, and be more creative and productive at the same time.

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  • About the book: Decision makers do not make choices in a vacuum. They make them in an environment where many features, noticed and unnoticed, can influence their decisions. The person who creates that environment is, in our terminology, a choice architect. The goal of Nudge is to show how choice architecture can be used to help nudge people to make better choices (as judged by themselves) without forcing certain outcomes upon anyone, a philosophy we call libertarian paternalism. The tools highlighted are: defaults, expecting error, understanding mappings, giving feedback, structuring complex choices, and creating incentives. - See more at:
  • “ Do as I say, or else!”
  • Chairs on the street invite people to lounge.
  • Wide streets and fresh road signage invite cars, and tells pedestrians to hurry up.
  • Fast foods pump out aroma of fried or baked sweet and salty food – think French fries and cookies – to nudge people to partake in junk food.
  • How is this nudge thing relevant to IT?
  • Training can be in different forms: formal classes and conferences, user group participation, book club, lunch-and-learn, webinars and on-line courses.
  • Make your request visible, easy to understand, and easy to escape.
  • Building a great team: power of a nudge.

    1. 1. ©2010 Improving Enterprises, Inc. Building a great team: The power of a nudge Jane Prusakova Improving Enterprises Austin Code Camp 2013
    2. 2. ©2010 Improving Enterprises, Inc. Code Camp 2013 Sponsors Gold Silve r Bronze
    3. 3. ©2010 Improving Enterprises, Inc. Senior .NET Consultant (Houston, Dallas) Mid-Level & Senior .NET Developers (McKinney) Project Manager (Irving) Project Manager - Consulting (Plano) Java Technical Lead - Consulting (Oklahoma City) QA Analyst - Placement (Houston) For details: Hiring
    4. 4. ©2010 Improving Enterprises, Inc. Training Professional Scrum Master Certification Improving Houston 9/24 to 9/25 Professional Scrum Master Certification Improving Dallas 10/17 to 10/18 For details:
    5. 5. ©2010 Improving Enterprises, Inc. Come see us at Houston TechFest 2013 September 28th Reliant Arena Sponsorship s
    6. 6. ©2010 Improving Enterprises, Inc. Building a great team: The power of a nudge Jane Prusakova Improving Enterprises Austin Code Camp 2013
    7. 7. ©2010 Improving Enterprises, Inc.
    8. 8. ©2010 Improving Enterprises, Inc. What is a nudge?
    9. 9. ©2010 Improving Enterprises, Inc. Nudge tools Defaults Giving feedback Structuring complex choices Creating incentives
    10. 10. ©2010 Improving Enterprises, Inc. What is NOT a nudge? Order Requirement Ultimatum The only possible choice Commitment Subtlety is key
    11. 11. ©2010 Improving Enterprises, Inc. The choice is yours Following a nudge is optional These are not nudges Boss’s requests Compiler errors Requirement to accept EULA
    12. 12. ©2010 Improving Enterprises, Inc.
    13. 13. ©2010 Improving Enterprises, Inc.
    14. 14. ©2010 Improving Enterprises, Inc. Restaurant nudges Suggested wine and food pairings Salad and soup upsell with the entrée “Would you like another one?” Tip amount shown on the check
    15. 15. ©2010 Improving Enterprises, Inc.
    16. 16. ©2010 Improving Enterprises, Inc.
    17. 17. ©2010 Improving Enterprises, Inc. Smile is a powerful nudge
    18. 18. ©2010 Improving Enterprises, Inc.
    19. 19. ©2010 Improving Enterprises, Inc. Nudges for better Communication Technical excellence Team spirit
    20. 20. ©2010 Improving Enterprises, Inc. Same room Same hours Within ear-shot Easy walking distance Collocated groups
    21. 21. ©2010 Improving Enterprises, Inc. Communication: face to face Meeting point Tools to share
    22. 22. ©2010 Improving Enterprises, Inc. •Google •Microsoft •Improving EnterprisesImproving Enterprises
    23. 23. ©2010 Improving Enterprises, Inc.
    24. 24. ©2010 Improving Enterprises, Inc. Distributed groups Multiple location Different hours
    25. 25. ©2010 Improving Enterprises, Inc. Open communication channels Video Sound Reminders Short meetings
    26. 26. ©2010 Improving Enterprises, Inc. Process nudges Meeting reminders Progress charts Gantt chart Burn downs, burn ups Velocity trends Defect trends …
    27. 27. ©2010 Improving Enterprises, Inc. Agile Nudges Scrum daily meeting Scrum retrospective Burn down or burn up Task board …
    28. 28. ©2010 Improving Enterprises, Inc. Technical Craftsmanship Offer and reward Training Certification
    29. 29. ©2010 Improving Enterprises, Inc. Technical Excellence Nudges IDE warnings Compiler warnings Build status Test coverage Static analysis …
    30. 30. ©2010 Improving Enterprises, Inc. Other nudges at work
    31. 31. ©2010 Improving Enterprises, Inc. Nudge for users MSDN - rate article, add content Freakonomics – share LinkedIn – refresh Nudge: easy to see, compelling, and completely optional.
    32. 32. ©2010 Improving Enterprises, Inc. Nudging techniques Make desirable behavior the default e.g. download and install updates Provide feedback e.g. show how strong a password is Provide step-by-step navigation e.g. offer a specific path through
    33. 33. ©2010 Improving Enterprises, Inc. Nudging techniques Present the “why” e.g. “to serve you better” Expect error and help remedy e.g. show reminders Disclose information and incentives e.g. calling on the phone will incur a fee
    34. 34. ©2010 Improving Enterprises, Inc. How can your product nudge users to do the right thing
    35. 35. ©2010 Improving Enterprises, Inc. Questions? @jprusakova Jane Prusakova
    36. 36. ©2010 Improving Enterprises, Inc. Building a great team: The power of a nudge Jane Prusakova Improving Enterprises Austin Code Camp 2013