1. JOHN DIXON
Los Altos, CA  650-464-6002 (Cell)  650-969-9067 (Home)  johnpauldixon@gmail.com
SALES MANAGEMENT & BUSINESS DEVELOPMENT PROFILE
Successful, strategic sales executive with more than 15 years of experience closing multimillion-dollar software
and hardware deals in direct and channel sales. Key strengths:
• Skilled negotiator, able to achieve mutually • Established relationships among senior executives
beneficial solutions at major service providers
• Broad experience includes enterprise software, • Trusted advocate for clients and partners
service sales, digital security, conditional access, • Accustomed to working on projects with long
video networking, telecommunications, wireless sales cycles and can keep momentum going with
and data networking client relationship
ACCOMPLISHMENT HIGHLIGHTS
• Gained competitive edge against U.S.-based systems integrator on platform middleware and services
RFP for large consumer electronics companies. (Osmosys)
• Obtained signed MOU from customer based on bundling free ATT middleware with revenue-generating
applications to resolve pricing model incompatibility with U.S. market. (OpenTV)
• Secured $3 million order from customer that wanted open standard solution, after presenting joing
offers with two teams. Won another $3 million order at list prices by understanding customer’s RFP
evaluation criteria and defining appropriate solution (DiviCom)
PROFESSIONAL EXPERIENCE
Huawei Device USA, Santa Clara, CA 2011 – Present
Director of Sales North America
Pursuing Tier 1 and Tier 2 service providers to identify and customize devices for their customers. Work with
third-party vendors for conditional access, middleware and PVR software. Identify product variants such as
adding Wi-Fi to thin clients to allow big screen portability within the home.
• Tier 1 Cable: Evaluated as one of top 3 vendors to an RFP
• Tier 2 Cable: Received signed Letter of Intent for up to 750,000 STBs over a 3-year period
Magnum Semiconductor, Milpitas, CA 2009-2011
North American Sales Manager
Responsible for new business development and direct sales for broadcast equipment and consumer electronics
manufacturers. New CE manufacturer’s opportunities included set-top boxes, media gateways, and network-
attached storage devices.
• Successfully negotiated with Sling Media (subsidiary of EchoStar Technology) to provide chipset
powering award-winning Sling Adapter place-shifting device (available to DISH subscribers).
Ligos Corporation, San Francisco, CA 2008-2009
Vice President of Sales
Led aggressive strategic campaign to expand market share and generate additional revenue for Startup
Company’s premier product, MediaRig Mosaic system for enhanced interactive program guides. Served as
member of Ligos senior management team. Primary customers were video service providers.

2. JOHN DIXON, 650-464-6002 / 650-969-9067 Page 2
Digital Multimedia Technologies (DMT) 2006-2008
Sales & Business Development
Provided consulting services to U.S. and international clients in the videophone technology market such as
• IP-based home video conferencing/telephony over broadband, with OSS, BSS and NGN IP networks:
Introduced Korean company management to top U.S. cable companies.
• Co-developed strategy with CEO of client company focused on mobile video encoding, advertising and
eCommerce solutions to penetrate cable market
Osmosys, Inc., San Jose, CA (An Advanced Digital 2004-2006
Broadcast (ADB) Company)
General Manager, North America
Opened U.S. office to build presence in North America for broadband client middleware company. Hired and
supervised 3 employees. Managed relationships with large CE manufacturers and major cable MSOs.
• Gained hard-to-get access to IPTV customers by convincing Sun Microsystems to include Osmosys in
all customer demonstrations for proposed full- server-to-client solution.
• Acquired Vidiom Systems to expand US presence and drive ADB STB sales.
Exavio, Santa Clara, CA 2003-2004
Director of Sales
Built and led early-stage sales organization for broadband streaming and video editing company. Presented
digital media solutions to broadcasters and post-production organizations. Developed reseller channels for U.S.,
Asia and Europe for editing and SAN storage solutions. Hired and managed 4-person sales team, including sales
and field engineers. Launched product prototype to penetrate U.S. market.
Video Solutions, Mountain View, CA 2001-2003
Sales Executive
Developed OEM and go-to-market sales strategies for hardware, software security and technical services
organizations, supplying content and services to broadband service providers. Delivered presentations to
targeted MSOs for products and services such as a data compression system for satellite delivery, CA software
security for networked devices, security hardware, and embedded interactive applications.
OpenTV, Inc., Mountain View, CA 1999-2001
Executive Director, Sales
Positioned and presented interactive media solutions to top 10 U.S. pay-TV operators. Led strategy development
and created vendor partnerships to penetrate U.S. cable TV market. Identified and negotiated systems integration
and investments with strategic partners. Drove successful growth of startup during which software royalties
increased 500%, from 3 million to 15 million units at $3.00 per unit.
• Negotiated $5 million sale to Canada’s (StarChoice/now Shaw Communications), resulting in
substantial ongoing royalty and revenue-sharing sales.
DiviCom, Inc. / Harmonic, Inc., Milpitas, CA 1996-1999
Sales Director, North America; Sales Director, Asia/Pacific
Captured major opportunities in U.S. and Asia/Pacific/India regions for digital video networks during
pre-IPO startup (subsequently acquired by C-Cube). Expanded Asia/Pacific region sales into Japan, New
Zealand, Taiwan and Thailand via channel partners and direct sales.
• Penetrated U.S. cable TV market, acquiring initial business of $3.5 million with MediaOne and $3
million with Time Warner. Secured $20 million in follow-on business with MediaOne.
• Established presence in Asia/Pacific market with hybrid network sold to Optus Communications
EDUCATION
Masters in Business Administration, Dartmouth College Hanover, NH
Bachelor of Science, Kansas State University Manhattan, KS