2. Production Advantage
A production advantage is when you have
lower manufacturing costs than your
competitors.
Production advantages can also come from
proprietary production technology which
enables products that are hard for
competitors to copy.
Streamline access and polish
interactions
>Prime locations are an undeniable draw:
Proximity to the airport or a central position
in a bustling neighborhood can earn a
competitive advantage because your
property is front and center.
3. Streamline Direct booking
In booking experience. OTA’s and travel booking
services luge guest with convenience and promises of
low prices, but guests who book directly are 12.5
percent more profitable for hotels.
this age of instant connection, planner value a quick
ang easy Booking through the hotel website offers an
opportunity for add-on services, too. Provide direct
booking incentives with offers for room upgrades, fee
food and drink, complimentary shuttle services,
vouchers, and discounts.
Direct booking offers the opportunity to connect with
group event planners before they set foot the
property.
4. Digital content to engage with
guest
More hotels offer free Wi-fi, there is an
increased opportunity to engage with
guest directly through digital content.
Agility to sustain your advantage
long-term
>Business sustainability comes from versatility and
relevance in your market. New competing
properties emerge, prices fluctuate, without
making creative changes and upgrades, offerings
become stale and the competition can creep in to
gain the advantage.
