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1. How Webcasts can improve your marketing reach and
reduce your costs

2. The globalised internet economy has effectively reduced
barriers to markets in all parts of the world. It is now
possible to converse with partners, suppliers and
customers seven days a week, 24 hours a day with
practically no time and distance barriers.

3. As a result conventional methods are no longer
sufficient to reach potential customers. Companies must
adapt their marketing methods to include
communication tools, such as VOIP, opened up by the
Internet.

4. One very powerfull method of reaching customers and
prospects is organising regular Web Events in the form of
live online presentations and seminars, also called
Webcasts or Webinars.

5. With the technologies that are now available on the
Internet, you are now able to present content in a
compelling way by using audio, video, animation and
graphics. This cannot be matched in any way by printed
materials or a phone call.

6. The advantages are obvious. In comparison to Trade
Shows, locally held Training Workshops and Seminars, a
Webcast is set up in a shorter time span, with much less
reliance on resources and manpower, resulting in a
improved cost effectiveness.

7. By repeating the Webcast at various dates and times you
also allow your prospects and customers to choose a
presentation which can better fit their schedules. It will
also allow you to reach more potential customers.

8. A positive side effect, is the use of audio and video
recordings to enable you to reach other prospects once
the Webcast has been held. By posting the recording on
your website, you can further profit from the Webcast.
For example, you can use it as an on-demand product to
build an opt-in list, improve your customer service or
even to generate an additional profit stream.

9. Now consider the choice you offer your customers and
propects. By just comparing having to travel to an event
location and waste precious time in traveling, as
opposed to attending a Webcast at your own PC, at a
time they can choose, the latter choice wins everytime.

10. This means you are able to reach a targeted audience
and interact with a maximum number of people
regardless of time zone, location or other restrictions
you would have, by traveling or meeting the person face
to face. You are able to do this at a fraction of the cost
that a normal event would incur.

11. At Conferentia, we use our VOIP Conference System to
host regular Webcasts to show our prospects just how
they can use Conferentia to do the same with their own
products and services.

12. We have found that once the Webcast concept is set up,
with a little practice, people easily slip into the role of
moderator and presenter. Someone who is used to doing
live presentations has no problem with the change to
using Conferentia.

13. You can practically take your PowerPoint presentation,
generate HTML-files out of it. Put it online and you can
use it in your Conferentia VOIP conference room within
minutes. You send an e-mail to customers and prospects
and can have them attending your Webcast within the
first 24 hours. It is easier then you think.

14. I recommend you visit one of our Webcasts and see for
yourself. You will be surprised at the ease of use and I
am convinced you will be planning your first Webevent
within minutes of being online with us.

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