1. EPC & ENGLISH
PRESENTATION
Joshua Lee Yee Kai 0315820
Hong SangWon Brian 0314661
Ken Wong Chun Thim 0315534
Kelvin Yong Chen Yin 0316050
Muhammad Ikmal Bin Nor Hisham 0316037

2. History

3. Draisienne
by Baron Karl von Drais
Penny-farthing bicycle
(aka Ordinary/high wheeler)
by James Starley
Early 18th century 1870s

4. 1885
Rover
by John Kemp Starley
(James Starley’s nephew)

5. Columbia by Albert Pope
1878

6. Present

7. Cyclon Cycle Industry CCI
-Penang-

8. Cyclon Cycle Industry CCI

9. Cyclon Cycle Industry CCI

10. Cyclon Cycle Industry CCI

11. Cyclon Cycle Industry CCI

12. Cyclon Cycle Industry CCI

13. Cyclon Cycle Industry CCI

14. KSH Cycles TTDI
-Klang Valley-

15. KSH Cycles TTDI

16. KSH Cycles TTDI

17. KSH Cycles TTDI

18. KSH Cycles TTDI

19. KSH Cycles TTDI

20. KSH Cycles TTDI

21. Comparative Analysis

22. Cyclon Cycle Industries
Sdn Bhd
KSH Bicycle (TTDI)
Sdn. Bhd
Services provided Selling bikes
Repairing bikes
Give advice on how to fit the riders on a
bicycles
Have a fitting station where we will fit our
rider on his bike to the riding position like sit
height, knee adjustment and etc
Correct some of their minor cycle habit
because some people have awkward cycle
positions
Selling bikes
Repairing bikes
Products sold Mountain bikes
Road Bikes
Mountain bikes
Road Bikes
Customers Mainly high-end bicycle enthusiasts
Famous people
Foreigners
All age groups from kids to adults

23. Strategies in managing business Teamwork
Be a friend but not too friendly
Need to know what is sellable and what is not
Have to know what is in season
Keep updating through the magazine and
internet
Get the right components, get the right
bicycles, get the right items and also get the
right time.
Train good staff
Bring in good products
Have a reasonable price
Marketing: sponsoring events and
advertising in magazines
Number of branches One branch in Penang Nine branches across Malaysia
How many competitors? Five to six in the area Two to three in the area
Strategy to compete with
competitors
Sell a brand different from competitors
Have a mutual agreement with competitors to
sell different brands
Provide more variety of products to the
customers
Try to provide best service in this industry
Advertise and join events

24. How often new products are
released
Every month Every month
Is pricing affected by
competitors?
Puts a fair price which is not too low or high as
a respect towards their competitors
There is a price war between everyone so
the price is set lower.
Future plans Shifting attention from retailing to focusing on
distribution.
Keep opening new outlets in Malaysia
Train more trainees
Bring in more stock

25. Recommendation

26. Focus more onto their customers
CCI cycles

27. Open more branches
CCI cycles

28. KSH cycles

30. Thank you