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Craftsmanship to the world
The document outlines the Bonotto Editions initiative, highlighting the collaboration between Italian craftsmanship and Indian design. It emphasizes the luxury market strategy, detailing partnerships with notable designers and a timeline for establishing showrooms in India. Additionally, the document discusses production processes, revenue sharing models, and the benefits for both Bonotto and Indian designers in entering the luxury market.
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Craftsmanship to the world
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- 2. S BONOTTO EDITION INDIA Vaivabh HarunoJosh Anindita Disha B O NO T T O E D I T IO N S INDIA Vaibhav Haruno Josh Anindita Disha
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- 5. MADE IN ITALY DESIGNEDIN INDIA 5
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- 9. INNOVATIVE LUXURY ACCEPTED LUXURY INDIAN LUXURY CONSUMPTIONTREND MADE IN ITALY. DESIGNED IN INDIA.
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- 15. WHY DELHI ? THESEARE THE REASONS WHY 15
- 16. F O RB O N O T T O E D I T I O N S
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- 21. STRATEGY TIMELINE MADE INITALY. DESIGNED IN INDIA YEAR 1 YEAR 2 YEAR 3 WORK WITH A DESIGN PARTNER FROM DELHI WORK WITH A DESIGN PARTNER FROM MUMBAI OPEN BONOTTO EDITON SHOWROOM 21
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- 25. WHY MUMBAI? THESE ARETHE REASON WHY 25
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- 30. STRATEGY TIMELINE MADE INITALY. DESIGNED IN INDIA YEAR 1 YEAR 2 YEAR 3 WORK WITH A DESIGN PARTNER FROM DELHI WORK WITH A DESIGN PARTNER FROM MUMBAI OPEN BONOTTO EDITON SHOWROOM 30
- 31. STRATEGY YEAR 3 DIRECT RETAIL FOR BONOTTOEDITIONS IN INDIA 31
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- 37. PRICING EXAMPLES MADE INITALY. DESIGNED IN INDIA. 37 HIGH-END RASEEL COLLECTION HIGH-END ITALIAN COLLECTIONS IN INDIA DINING TABLE (8 SEATS) BED (WITH SIDETABLE) SOFA (4-SEAT) 20K EUR 22K EUR 16K EUR 40K EUR 40K EUR 30K EUR
- 38. REVENUE SHARING RETAIL MARGIN BONOTTO PROFIT DESIGNER PROFIT PRODUCTION MARGIN WHOEVER SELLS IT BONOTTO DESIGN PARTNER MADEIN ITALY. DESIGNED IN INDIA. BONOTTO 40% 38 50%5% 5%
- 39. COST & REVENUE MADEIN ITALY. DESIGNED IN INDIA. RETAIL PRODUCTION 40% • SHIPPING • SHOWROOM SPACE • RETAIL EMPLOYEES MATERIALS • BONOTTO EMPLOYEES • FACTORY COSTS • REVENUER REVENUE 39 50%
- 40. REVENUE SHARING EXAMPLE MADEIN ITALY. DESIGNED IN INDIA. 40 BONOTTO EDITIONS COLLECTION DINING TABLE - RETAIL PRICE : 30K EUR RETAIL MARGIN PRODUCTION MARGIN BONOTTO PROFIT DESIGN PARTNER PROFIT 12 K EUR 15 K EUR 1.5 K EUR 1.5 K EUR 5% 40% 50% 5% ANALYSIS
- 41. DESIGN PROCESS MADE INITALY. DESIGNED IN INDIA. 1 DESIGN RESEARCH IN INDIA & ITALY 2 CREATE NEW FABRIC AT BONOTTO FACTORY 3 CREATE COLLECTION INCORPORATING NEW FABRICS 41
- 42. PRODUCTION PROCESS MADE INITALY. DESIGNED IN INDIA. 1 MAKE PROTOTYPE 2 TRANSFER PRODUCTION 3 PRODUCE PIECES TO ORDER 42
- 43. BENEFITS TO BONOTTO MADEIN ITALY. DESIGNED IN INDIA. ENTER INDIAN MARKET BUILD BRAND RECOGNITION ASSOCIATE WITH WELL KNOWN DESIGNER DO SOMETHING UNIQUE 43
- 44. BENEFITS TO INDIANDESIGNER MADE IN ITALY. DESIGN IN INDIA. MORE CONTROL OVER PRODUCT LINE THROUGH TEXTILE DESIGN “MADE IN ITALY. DESIGNED IN INDIA.” MORE REVENUE FOR DESIGN & RETAILING RECOGNITION AS A GREAT DESIGNER BUILD INTERNATIONAL PROFILE + DEEP EXPERIENCE OF TEXTILE PRODUCTION PROCESS 44
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- 46. M A DEI N I TA L Y DESIGNED IN X
- 47. T H AN K Y OU QUESTIONS?
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- 52. BROCCATO (brokˈkato) Broccato or brocaderepresents the trading between the far east and Italy. It was the most imported fabric during the Italian Renaisance. In India brocade is a fabric of luxury worn by nobles. When Buddha attained nirvana, his body was wrapped by Banara fabric also known as brocade. 49
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- 55. PIETRA DURA Setting of highlypolished coloured stones in a base layer, often marble, as an ornamental feature. This technique is used in many famous architectural landmarks, such as the Taj Mahal. Originating in 16th century Rome, it spread to the far east and became popular in India reinterpreted in a native style. Literally: Hard Stones 52
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- 58. ARTE Both cultures havea great appreciation of the arts. The Bonotto brothers find inspiration through Fluxus Art. The first proposed collaborator, Ruseel Gujrat, has a famous Indian artist as her father. Because of “classical” taste among luxury buyers, art is quickly connected to the Reinaisance and Italy more generally. (’arte) 55
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