1. Digital Technology Research and Planning
- By using the Canon XL2 we were able to reproduce some of - We looked much more deeply into meaning and what the
the shots that we had previously seen more easily and this producers of the products wanted you to think. This meant
meant that we were able to incorporate actual conventions that when we were creating our ideas we were able to take
into our product. this into account and generate these meanings ourselves.
- We used the DRM 5 Flash Mic to do a voiceover for the - We had to plan in a much more detailed way, due to the
video, and this mean that we could create a certain amount of filming that we had to do and the greater amount
meaning, with the voiceover telling you the opening to the of locations that we had to use. This meant that we had to
story, and the people on screen giving you extra meaning. be more creative with how our time was spread out, and
use it more carefully or risk not getting something done on
time.
Creativity at A2
Post Production Conventions Of Real Media Texts
- The editing that we used was more advanced than in the - By looking at a variety of real media we were able to collate
last year, with us using both a greater variety and greater a range of media that we could use as an inspiration for
number of cuts. We did this because this year we had a ours. We could take things from ‘old’ music videos and turn
year’s learning behind us, giving us confidence to try harder them into something original and new. We developed from
things. AS to A2 in as much as we did lots more and more detailed
- Using Final Cut to store all of our information was good as it research in the A2 Year.
meant it was a case of drag and drop, and then moving it - We looked at existing digipaks and adverts in the A2 Year,
around to fit the edits that we had in place. We could be as this was part of the brief. This differed from the first
very creative here as we could have them placed wherever year, as all we were asked to create was a film, so this is all
we wanted to, and could make it as original as we wanted. that we researched. By getting these conventions we were
able to make our production more professional.