2. Smoking
Straight to the point campaigns
• Distressing images of organs
• Pictures of non visible smoking chemicals
• Strong written messages
• Dark depressing colours, also bold contrasting colours like red on black
• Statistics of the end results of smoking
• Have a personal effect on the person looking at it
Subtler campaign that urges people to join in
• Messages encouraging people to smoke less
• Brighter colours to make more people pay attention to the message you are giving out
• No images of the problems of smoking there may be a image on there but not the type to make a
effect on people
• Stats on number of people joining the campaign
• Offering help to quit via helplines or stop smoking packs
Generalized
• Targeting long term smokers to stop them smoking before they are getting life threatening illnesses
like cancer.
• Also targeting the young audience before they start to seriously damage their body.
3. Mental heath
• Encouraging people to talk to others
• Other peoples story's of mental health and how this campaign
might of helped them
• Images of people often looking quite down and not smiling
• Dark background colours then bright foreground elements like text
• Helplines for people to talk anonymously
• Targeting a audience that don’t like to speak out about mental
health, some men don’t like to talk about this stuff because they
feel it degrades them my campaign could be targeted at men to let
them know that it is natural and they can speak about it without
being judged.
• Also it could target teens to talk about it as they might not know a
lot about mental illnesses and that it can start at a young age and
grow into something worse if they don’t find help.
4. Drink driving
• Making people aware of the units they can drink
• Distressing reenacted images of drink drive crash
victims
• The consequences of being caught over the limit
such as losing license and a hefty fine
• Speaking out to passengers of the car as well
about not letting their friend into the car after
drinking
• ‘Would you be doing 70 in a 30 zone sober?’
