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KPIs - Hard & Soft
aka
What data should we use
to measure the success
of blockchain games?
KPIs: Key Performance Indicators
Used carefully,
user numbers can be useful
What about $$$$?
My Crypto Heroes
(26 Sept - 3 Oct)
● 57 ETH from players to developer
● 329 ETH trading between players
Small ‘c’ conclusions
● User numbers are the broadest KPI metric
● But we need a better term; not DAUs
● Token transactions don’t show NFT trading
● Change in the value of NFTs is complex but
it’s what blockchain is all about
● c.f. Price of share versus company
fundamentals
KPIs to measure the performance of blockchain games
KPIs to measure the performance of blockchain games

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KPIs to measure the performance of blockchain games

  • 1. KPIs - Hard & Soft
  • 2. aka What data should we use to measure the success of blockchain games?
  • 3.
  • 4.
  • 5.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. Used carefully, user numbers can be useful What about $$$$?
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37. My Crypto Heroes (26 Sept - 3 Oct) ● 57 ETH from players to developer ● 329 ETH trading between players
  • 38.
  • 39.
  • 40. Small ‘c’ conclusions ● User numbers are the broadest KPI metric ● But we need a better term; not DAUs ● Token transactions don’t show NFT trading ● Change in the value of NFTs is complex but it’s what blockchain is all about ● c.f. Price of share versus company fundamentals