1. Information On Demand EMEA Conference 2010 Overview May 2010

4. TUESDAY 18-05 WEDNESDAY 19-05 THURSDAY 20-05 FRIDAY 21- 05 General Session Grand Opening 09.00 – 10.15 FRI 14-05 - MON 17-05 Certification Testing 10:30 - 18:00 Business Partner Appreciation Reception 18.45 – 20.45 Coffee break 10.15 – 10.45 IBM LEVEL 1 Breakout Sessions 11.45– 12.35 LUNCH 12.35 – 14.00 Coffee break 15.50 – 16.15 Welcome Reception 18.00 – 20.00 Expo Set Up Open to Sponsors & Exhibitors 10.00 - 20:00 BP LUNCH 12.30 – 14.00 General Session 09.00 – 10.15 Certification Testing 10:30 - 18:00 Coffee break 10.15 – 10.45 IBM LEVEL 1 / Breakout Session 11.45– 12.35 LUNCH 12.35 – 14.00 Coffee break 15.50 – 16.15 IOD Networking Event 20.00 – 24.00 IBM LEVEL 1/ Breakout Session 15.00 – 15.50 Breakout Session 17.15 – 18.05 Registration 07.00 – 18.00 Certification Testing 11:15 - 14:15 Coffee break 11.00 – 11.30 Breakout Session 11.30 – 12.20 LUNCH 13.15 – 14.15 Breakout Session 09.00 – 09.45 Breakout Session 12.30 – 13.20 Closing Panel Session 10.00 – 11.00 BP Programme Whiteboard Selling 09.00 – 12.30 (At the Sheraton Golf Hotel) IOD EMEA Conference 2010 Week at a Glance¹ BP Programme General Session 14.00 – 15.20 Coffee Break 15.20 – 15.40 BP Programme General Session & BP Awards 17.10 – 18.15 BP Programme Breakout Session 16.25 – 17.05 STRATEGY key - DM Breakout Session 14.00 – 14.50 Note: 1 Agenda is subject to change All activities held at the Marriott Park Hotel unless noted Registration 07.00 – 14.30 Registration 07.00 – 20.00 Registration 08.00 – 20.00 Set up Auditorium Expo & General Session (Mon - SPSS General Sessions & SPSS Breakout Sessions) Plus Ancillary Meeting IBM Level 1 Breakout Sessions 10.45 – 11.35 Smart Planet Session/ Breakout Sessions 10.45 – 11.35 BP Programme Breakout Session 15.40 – 16.20 Deep Dive Technical Sessions 07.45 – 08.45 Deep Dive Technical Sessions 07.45 – 08.45 Deep Dive Technical Sessions 07.45 – 08.45 Breakout Session 14.00 – 14.50 STRATEGY key - BA Breakout Session 16.15 – 17.05 STRATEGY key - INFOSPHERE Breakout Sessions 16.15 – 17.05 STRATEGY key - ECM Breakout Sessions 17.15 – 18.05 Feat. key - GBS Breakout Session 15.00 – 15.50

10. General Session Keynote Speakers Rob Ashe General Manager Business Analytics IBM Software Group Dr. Arvind Krishna Vice President Enterprise Information Management Products IBM Software Group Ron Ercanbrack Vice President Enterprise Content Management IBM Software Group Mike Rhodin IBM Executive Staff Senior Vice President, IBM Software Solutions Group Bridget van Kralingen IBM Executive Staff General Manager IBM North America Bernard Meyersen Vice President for Innovation IBM Magnus Lindkvist Trendspotter Futurologist Facilitator IOD EMEA 2010 Adam Klaber General Manager Consulting Service Lines and Analytics GBS Regina Casonato Managing Vice President Research, Gartner

11. IOD EMEA Brings the Best Customer Speakers to Rome (1/5) Banking and Financial Markets Barclays (UK) BNP Paribas (France) Bolsa de Comercio (Chile) CGD (Portugal) Citigroup Inc. (Germany) CoreFiling (UK) Creditreform (Germany) Danske Bank (Denmark) Deutsche Bank (Germany) Finanz Informatik (Germany) ING Bank Slaski (Poland) MPS (Italy) Nomura (UK) Nordea Bank (Denmark) SEC Servizi (Denmark) Storebrand ASA (Denmark) UniCredit Leasing (Austria) GmbH VR Kreditwerk Hamburg (Germany) - Schwäbisch Hall AG Zurich Financial Services (Switzerland)

12. IOD EMEA Brings the Best Customer Speakers to Rome (2/5) Land Registry (UK) Major Cities of Europe (Italy) Marine Institute of Ireland (Eire) Ministry of Defense (UK) Ministry of Petroleum (Egypt) Pole Emploi (France) Poste Italiane S.p.A (Italy) Province Antwerp (Belgium) Royal Inst. of Technology, KTH (Germany) Royal Mail Group (UK) Sogei (Italy) Government Ball State University (USA) Barcelona City Council (Spain) BEIC Biblioteca Europea di Informazione e Cultura (Italy) Bitmarck Technik GmbH (Germany) City of Cologne (Germany) City of Bologna (Italy) City of Lahti (Finland) FAO of the United Nations (Italy) Karlsruhe City Council (Germany) INAIL (Italy) (National Institute of Insurance against Accidents at Work) Energy and Utilities A2A S.p.A (Italy) ACEA S.p.A (Italy) Api S.p.A (Italy) Emerson Network Power (Italy)

13. IOD EMEA Brings the Best Customer Speakers to Rome (3/5) Insurance Achmea (Netherlands) Aviva (USA) GDIS (USA) Hiscox (UK) Metropolitan Life (Pty) Ltd (South Africa) UGF Assicurazioni (Italy) Zurich Financial Services (Switzerland) Healthcare and Life Sciences Allianz (Germany) Aetna US Health Insurance (US) Astellas Pharma Inc. (Netherlands;USA) Azienda Ospedaliera Pavia (Italy) Belgian Red Cross-Flanders (Belgium) BUPA (UK) Cardinal Health (USA;Germany) Crucell (Netherlands) Grupo Azevedos (Portugal) Cross Industry David Beulke & Associates (USA) Grupo Azevedos (Italy) Progart (France) Venedium (France) yLassoc (US)

14. IOD EMEA Brings the Best Customer Speakers to Rome (4/5) Manufacturing and Process AngloGold Ashanti (South Africa) Barilla G. e R. Fratelli S.p.A. (Italy) BMW (US) British Petroleum (BP) Dassault Aviation (Italy) Eurest Services Portugal (Portugal) Franke Kitchen Systems (Germany) Grupo Stratus (Italy) Impregilo S.p.A (Italy) Legrand (France) Rasselstein GmbH (Germany) Samir (Morocco) SKF (Sweden) TDR (Croatia) Media and Entertainment BskyB (British Sky Broadcasting) (UK)

15. IOD EMEA Brings the Best Customer Speakers to Rome (5/5) Retail and Consumer Products Auchan (France) Faith Industry (Italy) Infonova GmbH (Germany) Kraft Foods Deutschland Svcs (Germany) Mediamarket S.p.A (Italy) Mueller, Inc (USA) PepsiCo (Germany) Philips Consumer Lifestyle (Netherland) Truffaut (France) Travel and Transport Maistra Inc. (Croatia) Movia (Denmark) TSF (Italy) TrenItalia s.P.a (Italy) Wallenius Wilhelmsen Logistics (Norway) Telecommunications 3G UK Ltd. (UK) Bolsa de Comercio (Chile) Bouygues Telecom (France) Elisa Telecommunications (Finland) France Télécom (France) Iskratel (Slovenia) Vodafone (Italy;Turkey)

16. The Executive Meeting Centre The Executive Meeting Center at Information on Demand 2010 opens on 7 April! The Executive Meeting Centre opens for bookings on 7 April. There are over 60 senior IBM executives available to meet with customers and Business Partners throughout conference. Meetings are 60 minutes in length. This is a unique opportunity for customer and Business Partners to have detailed discussions about how IBM can help address their specific objectives, challenges and opportunities. Contact your IBM Sales Rep. to arrange a meeting. Check our website and find out who is available

18. First Edition of our ‘Go Beyond’ digital Magazine Check our Online Magazine

19. Top 5 Reasons to Attend © 2009 IBM

20. TOP FIVE Reasons To Attend! 1 Get Skilled - The Best in IBM Education 5 Get Together - Interact, Meet & Explore 2 Get Informed - Be the First to get the insights 3 Get Ahead of the Game - Discuss, Connect, Innovate 4 Get Real Value - Networking & Education

26. The Executive Meeting Centre The Executive Meeting Center at Information on Demand 2010 is now opens! The Executive Meeting Centre is open for bookings until 12 May. There are over 60 senior IBM executives available to meet with customers and Business Partners throughout conference. Meetings are 60 minutes in length. This is a unique opportunity for customer and Business Partners to have detailed discussions about how IBM can help address their specific objectives, challenges and opportunities. Contact your IBM Sales rep. to request a meeting!

29. Agenda Builder Screen Shot

30. IOD Agenda Builder

31. Connect with Delegates

34. IOD EMEA 2010 Comes to Rome, Italy