Research Roadmap for Automatic Persona Generation (2018)

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This document outlines a research roadmap for automatically generating personas by addressing key challenges including choosing the correct information elements and layouts for different users and use cases, finding representative quotes, evaluating completeness and credibility of personas, inferring user attributes from data, analyzing changes over time, selecting profile images, and applying personas in different contexts such as e-commerce, politics, and gaming. The goal is to process vast online data to better represent users.

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A presentation at ICSEC17. Doha, Qatar. Read more: https://persona.qcri.org *** Automatic Persona Generation (APG) is a system and methodology developed at Qatar Computing Research Institute, Hamad Bin Khalifa University. The goal is to give faces to social and online analytics data. Personas can be generated from YouTube, Facebook, and Google Analytics data. The system can be found at https://persona.qcri.org

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Research Roadmap for Automatic Persona Generation (2018)

1. Research Roadmap for Automatic Persona Generation Information architecture: How to choose the correct information elements and layouts for a given user, use case or industry? Quotes: How to find representative, contextually relevant, and non-distracting comments describing the persona? Evaluation: 1) How to ensure personas are complete, clear, consistent and credible? 2) How to measure usefulness of personas for individuals and organizations? Attributes: How to infer user attributes, such as psychographics, needs and wants, political orientation, and brand affinities? Temporal analysis: How to analyze change and stability of personas over time? Image: How to retrieve, generate, and choose persona profile pictures? Finding better ways to process and choose useful user information from vast amounts of online data. ”Personas are about giving faces to data.” – Jim Jansen Applicability: How to create personas for different contexts (e.g., e-commerce personas, political personas, gamer personas…)?

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