Which of the following is one of the two fundamental issues that the recommendations of the 1947 Hutchins Commission on social responsibility in journalism were based on? a. Society's welfare is     paramount.  b. Morality should be a business     practice.  c. Corporate responsibility is     essential.  d. The golden rule should be     written in stone.  Why do phone surveys present significant ethical challenges to academic or applied research? a. Phone surveys are often hard     to distinguish from official government messages.  b. Phone surveys are often     veiled attempts at sales pitches.  c. Phone surveys are often     illegal in design and implementation.  d. Phone surveys are often     conducted from unregulated offshore sites.  Aristotle's golden mean recommends you should "do unto others as you would have them do unto you." a. True b. False Why is it important for journalists to, when called for, practice confidentiality? a. so that the competition does     not have the advantage of using those same sources in the future  b. so that the public is kept     "in the dark" about the reality of the stories they tune in to     hear or watch  c. so that they have the trust     of citizens who may have inside information about important stories  d. so that there is a degree of     mystery in the news, which can lead to greater interest and higher ratings  Pragmatic ethics were postulated by John Dewey, who argued that actions had to be judged by whether they adhered to a particular philosophy or guideline, not by their results. a. True b. False Xavier and Juan have started a clothing company in which they intend to sell quality children's clothing to "the world's children" at a fraction of the cost of other outfitters. And, with the small margin of profits they do make, they plan to invest much of that into a program that offers their clothing free to cultures in villages located in remote places where it is sorely needed. They want the world to be a place where "no child goes without a shirt on his or her back." What principle are Xavier and Juan most closely following? a. Aristotle's golden mean  b. the Bible's golden rule  c. Immanuel Kant's categorical     imperative  d. John Stuart Mill's principle     of utility  Advertising has dealt with issues of protecting consumer privacy through ________. a. practicing industry     self-regulation  b. creating professional     standards that are legally enforced  c. creating legal guidelines in     collaboration with the Federal Trade Commission  d. using sophisticated firewalls     to protect data gathered  Which of the following is an example of a journalist NOT using fairness and balance in her work? a. Casey did not cover the     competing network's successes at the awards ceremony because it highlighted     their accomplishments.  b. Casey reported on the     homeless situation in her neighborhood, ...

1. Which of the following is one of the two fundamental issues
that the recommendations of the 1947 Hutchins Commission on
social responsibility in journalism were based on?
a. Society's welfare is paramount.
b. Morality should be a business practice.
c. Corporate responsibility is essential.
d. The golden rule should be written in stone.
Why do phone surveys present significant ethical challenges to
academic or applied research?
a. Phone surveys are often hard to distinguish from official
government messages.
b. Phone surveys are often veiled attempts at sales pitches.

2. c. Phone surveys are often illegal in design and
implementation.
d. Phone surveys are often conducted from unregulated
offshore sites.
Aristotle's golden mean recommends you should "do unto others
as you would have them do unto you."
a. True
b. False
Why is it important for journalists to, when called for, practice
confidentiality?
a. so that the competition does not have the advantage of
using those same sources in the future
b. so that the public is kept "in the dark" about the reality of
the stories they tune in to hear or watch

3. c. so that they have the trust of citizens who may have inside
information about important stories
d. so that there is a degree of mystery in the news, which can
lead to greater interest and higher ratings
Pragmatic ethics were postulated by John Dewey, who argued
that actions had to be judged by whether they adhered to a
particular philosophy or guideline, not by their results.
a. True
b. False
Xavier and Juan have started a clothing company in which they
intend to sell quality children's clothing to "the world's
children" at a fraction of the cost of other outfitters. And, with
the small margin of profits they do make, they plan to invest
much of that into a program that offers their clothing free to
cultures in villages located in remote places where it is sorely
needed. They want the world to be a place where "no child goes
without a shirt on his or her back." What principle are Xavier
and Juan most closely following?
a. Aristotle's golden mean

4. b. the Bible's golden rule
c. Immanuel Kant's categorical imperative
d. John Stuart Mill's principle of utility
Advertising has dealt with issues of protecting consumer
privacy through ________.
a. practicing industry self-regulation
b. creating professional standards that are legally enforced
c. creating legal guidelines in collaboration with the Federal
Trade Commission
d. using sophisticated firewalls to protect data gathered
Which of the following is an example of a journalist NOT using
fairness and balance in her work?

5. a. Casey did not cover the competing network's successes at
the awards ceremony because it highlighted their
accomplishments.
b. Casey reported on the homeless situation in her
neighborhood, even though she knew it would likely reduce
property values.
c. Casey told her editor that she refused to write the article
on the violent offender because she felt it glorified his
actions.
d. Casey chose to clarify her story on the neighborhood
watch, as in the first report on it she had inadvertently made
an error in fact.
Imagine you are a professional news reporter for
The Baltimore Sun
. If your editor asks you to observe the "veil of ignorance" when
reporting on drugs in the inner city, what is he really asking?
a. He wants you to interview a random sample of people from
inner city Baltimore to get a more realistic picture.

6. b. He wants you to conduct preliminary interviews before
reading background material on the issue.
c. He wants you to make a concerted effort to filter out your
own stereotypes about race and poverty when writing the
story.
d. He wants you to make sure you use everyday expressions
when writing the story to make it easier to read.
Journalists have to be careful and cautious, as there are no
ethical limits on free speech.
a. True
b. False
Gloria's research team is looking into how effective their new
"Community Clean-Up" ad campaign might be. In doing so, they
are using Potter's Box to think through the ethics of the
campaign and rationalize their decisions. What stage are they in
if they are now considering whether the images used in their
campaign will effectively deter littering in the inner city
neighborhoods of Boston?

7. a. Quadrant 3
b. Quadrant 4
c. Quadrant 1
d. Quadrant 2
Which of the following is a key difference between morality and
ethics?
a. Ethics are not required for good media business practices,
whereas morality is required.
b. Morality is not required for good media business practices,
whereas ethics are required.
c. Morality is the ability to understand right and wrong,
ethics are the standards of good behavior.

8. d. Ethics represent the ability to understand right and wrong,
morality is the standard of good behavior.
What do media ethics codes attempt to do?
a. Implement legal standards that are enforceable throughout
the industry.
b. Set a standard or act as a guide for ethical decision
making.
c. Advance an environment where all treat each other with
respect.
d. Create a strict set of rules for all media personnel to
follow.
When news anchor Leona Simpson says "Stay tuned: After the
break we'll be revealing how toxic the drinking water might be
in your neighborhood," just before going away to a commercial,
this is a clear example of _______.

9. a. invasion of privacy
b. confidentiality
c. sensationalism
d. inaccuracy
Which of the following BEST encapsulates Potter's Box?
a. a standard by which to live morally and ethically
b. a standard by which to treat others and be treated in return
c. a process approach to deciding on ethical actions
d. a rule from divinity to guide actions and behavior
Since Alexandra is looking for general principles that underlie
her options, she is in Quadrant 3 of Potter's Box.

10. a. True
b. False
What are the key points in Aristotle's golden mean?
a. cooperation and symmetry
b. patience and virtue
c. moderation and balance
d. admiration and respect
Which of the following is NOT one of the five guidelines listed
for the press by the 1947 Hutchins Commission?
a. Give broad coverage of what was known about society.

11. b. Respect not only the story, but also those to whom the
story is reported.
c. Present meaningful news, accurate and separated from
opinion.
d. Serve as a forum for the exchange of comment and
criticism.
Sam, in attempting to use Potter's Box to guide himself through
an ethical dilemma, is at the point where he is asking himself
whether his decision represents his values of honesty and
trustworthiness rather than just making his media firm's bottom
line stronger and more attractive. Which stage is he in?
a. Quadrant 3
b. Quadrant 2
c. Quadrant 4

12. d. Quadrant 1
In her day-to-day responsibilities, Maggie has to deal with
dozens of top executives, managers, and other co-workers. This
morning, she had a bad experience with one of those co-workers
when he barked at her for not supplying him with a report
quickly enough. Rather than bark back, Maggie smiled, kept her
composure, quickly printed the report, and delivered it to his
desk. She did this because she wants to treat all of her co-
workers in the same manner that she wants them to treat her,
with courtesy and respect. Which of the following principles is
Maggie adhering to?
a. the veil of ignorance
b. the golden rule
c. the golden mean
d. the principle of utility
Which of the following LEAST exemplifies "glocal"?

13. a. A Brazilian soap opera that is broadcast nightly to the
United States via cable TV with commercials.
b. U.S. nightly news simulcasts seen in various parts of
Europe, paid for with local advertisement dollars.
c. A U.S./Mexico soccer match broadcast in both countries
and sponsored by Chevrolet.
d. Global coverage of the U.S. presidential race by media
outlets from every corner of the world map.
Which of the following is a major issue when it comes to
Hollywood films NOT making their way to other nations or
regions in the world?
a. the impact of the material on other cultures

14. b. the logistics of sending and receiving the material
c. the copyright issues entangled with the material
d. the economics of buying and selling the material
Those who consider the current international flows of
information and culture unequal tend to emphasize _______ as
justification for a country's asserting control over media flows.
a. international law
b. globalization
c. national sovereignty

15. d. privatization
The idea of a free flow of information goes against the basic
concept of freedom of speech.
a. True
b. False
Even though Americans like the cosmopolitan appeal of some
European television, movies, and music, they tend to choose
most of their media from their own or a similar culture because
it is more familiar and interesting to them.
a. True
b. False

16. Historically, trade in television between countries has been
shaped mostly by _______.
a. geography
b. economics
c. advertising
d. language
The new hit show
Buenos Noches
is wildly popular in Mexico and also very much so in
Guatemala and Puerto Rico. Which of the following is TRUE
about this new show?

17. a. It has found a cultural-linguistic market.
b. It has become globalized.
c. It has become both localized and globalized.
d. It is a strictly localized market it enjoys.
Which of the following BEST exemplifies
cultural imperialism
?
a. Brazilian soap operas are broadcast to literally millions of
Brazilian-born people in cities throughout the United States,
where they live, work, and play.
b. Russian television broadcasts throughout Eastern Europe

18. yet virtually no Eastern European programming has ever been
watched by Russians in their own country.
c. The U.S./Mexico border has long been a place in which
millions of pirated films, music CDs, and other forms of
illegally-obtained entertainment crosses over.
d. The Great Wall of China is sometimes referred to as the
"Great Firewall" of China, since no Internet services are
available in that country to the vast majority of its citizens.
Shows like
Big Brother
and
The Voice
, that are very much a product of their own region or country
with popularity that stretches out to many other nations are
_______.
a. both localized and globalized

19. b. neither localized nor globalized
c. only globalized
d. only localized
Why do the ITU and the World Bank encourage national
governments and foreign investors to invest more funds in
expanding of developing world telephone and Internet systems,
such as increasing Internet capabilities and coverage in these
parts of the world?
a. They believe it will make for greater competition.
b. They believe it will break down political barriers.
c. They believe it will contribute to economic growth.

20. d. They believe it will lead to world peace.
Which of the following BEST exemplifies cyber warfare?
a. Soviet missiles being programmed with heat-sensing
technology for future use in war.
b. French fighter planes equipped with sonar technologies
that sense very miniscule movements.
c. Chinese intelligence officers intercepting U.S. cell phone
conversations through satellites.
d. The United States temporarily damaging Iranian nuclear
capabilities through computer viruses.
Because Daniella wished to be back home, and so surrounded

21. herself with Brazilian friends, food, and music, she desired
_______.
a. cultural proximity
b. a glocal setting
c. globalization
d. regionalizaion
Based on Figure 18.1 in your textbook, what can be said about
the flow of media between the United States and South
America?
a. It flows in both directions, with South America sending

22. more than it receives.
b. It is a one-way flow, from South America to the United
States.
c. It flows in both directions, with the United States sending
more than it receives.
d. It is a one-way flow, from the United States to South
America.
Based on Figure 18.1 in your text, which country or region
would you say has the most even exchange of media between
itself and other countries/regions?
a. Africa
b. South America

23. c. Japan
d. The United States
Even though nations differ culturally and politically, they are
seldom _______.
a. globalized
b. isolated
c. nationalistic
d. localized

24. Smaller than global, but larger than national, cultural-linguistic
markets build on transnational cultural proximity.
a. True
b. False
Which of the following countries would likely have the greatest
success is exporting television and other media to Mexico?
a. Brazil
b. Canada
c. Japan

25. d. Spain
Regionalization of media is quickly diminishing and fading.
a. True
b. False
Which of the following is TRUE of international trade in
media?
a. It is influenced by the WTO.
b. It almost always sees equal balance.

26. c. It excludes completely all of Asia.
d. It is always a one-sided flow.