Marketing On Facebook | 5 Takeaway Lessons (Updated 2010)

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Updated with NEW client cases and research. Presented at eBoost Consulting's Brown Bag Webinar series on March 18, 2010.

Business Technology

Introducing your new business card. Don Cherry

“ Marketing on Facebook is unbelievable! ”

“ Marketing on Facebook is unbelievable! ” ,[object Object],eBoost Consulting (March 18, 2010)

FIVE TAKEAWAY LESSONS about marketing on Facebook

Gotta understand the context, lovin’!… Fools Rush In. 1

P O S T People Objective Strategy Technology

Demographic Consumer Market Psychographic Identifier Variables Geographic Business Market Market Size People

Demographic Consumer Market Psychographic Identifier Variables Geographic Business Market Market Size People Response Variables

Demographic Consumer Market Psychographic Identifier Variables Geographic Business Market Market Size People Benefits Desired Application or Usage Situation Response Variables Behavioral Sensitivity to Marketing Mix Purchasing Behavior

…there’s a precise recipe Facebook marketing is like baking. 2

Integration is the main ingredient… 55% >100%

Contests add spice… 25% Increase in # of Fans

Andre Agassi was right. 3 3 Imageis every-thang!

Personal vs. Corporate Search Engines Email vs. Updates User Control Applications Advertise

Your target audience will dictate your Facebook strategy.

There you have it. 5 takeaways you can use when embarking on Facebook.

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8. FIVE TAKEAWAY LESSONS about marketing on Facebook

9. Lesson

10. Fools Rush In. 1

11. Gotta understand the context, lovin’!… Fools Rush In. 1

12.

13.

14.

15.

16. P O S T

17. P O S T People Objective Strategy Technology

18. P O S T People Objective Strategy Technology

19. People

20. Identifier Variables People

21. Demographic Consumer Market Psychographic Identifier Variables Geographic Business Market Market Size People

22. Demographic Consumer Market Psychographic Identifier Variables Geographic Business Market Market Size People Response Variables

23. Demographic Consumer Market Psychographic Identifier Variables Geographic Business Market Market Size People Benefits Desired Application or Usage Situation Response Variables Behavioral Sensitivity to Marketing Mix Purchasing Behavior

24. Demographic Consumer Market Psychographic Identifier Variables Geographic Business Market Market Size People Benefits Desired Application or Usage Situation Response Variables Behavioral Sensitivity to Marketing Mix Purchasing Behavior

25. Demographic Consumer Market Psychographic Identifier Variables Geographic Business Market Market Size People Benefits Desired Application or Usage Situation Response Variables Behavioral Sensitivity to Marketing Mix Purchasing Behavior SOCIAL TECHNOGRAPHICS

26. Social Technographics Ladder

27.

28.

29. Lesson

30. Facebook marketing is like baking. 2

31. …there’s a precise recipe Facebook marketing is like baking. 2

32.

33. Integration is the main ingredient…

34. Integration is the main ingredient…

35. Integration is the main ingredient… 55%

36. Integration is the main ingredient… 55% >100%

37. Integration is the main ingredient…