14. When thinking of User Experience, we
often think of a simple, beautiful, and
easy to use feature-set of a product,
that makes the user’s life easier. But
as a matter of fact, features are
merely a small, fragile part of the
product. They are only a few of many
thinkable solutions for a user’s
problem the product tries to solve.
Thinking in products means thinking
in specific user’s problems, in jobs to
be done, in goals, and in revenues.
“
https://medium.com/@jaf_designer/why-product-thinking-is-the-next-big-thing-in-ux-design-ee7de959f3fe
24. • Demonstrating the vision for the
project
• They help us understand user behavior
• They help identify possible
functionality at a high level
• They help you define your taxonomy
and interface
31. There is no template - illustrate, write a
narrative, create a storyboard or a flowchart or a
moldboard … these are some examples:
32.
33.
34.
35.
36. Homework Assignment
1. Revise your selected information architecture.
2. Brainstorm a feature set for your website, again taking into
consideration the primary needs of each of your personas.
3. Create at least one user journey for each persona, focusing
on what you consider their most important experience(s).
Multiple journeys are encouraged, but not required.
DELIVERY FORMAT:
Your journeys may include hand-sketched screens, a written
narrative, concept graphics and/or a combination of the three.
You are not expected to produce wireframe comps (yet).
Note: this is group assignment.
