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Social Media Club Seattle Education Series

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Expedia, Inc.
Expedia, Inc.

This presentation on Location Based Social Mobile applications and Small Businesses was presented by @jkimlosangeles at Social Media Club Seattle

TechnologyBusinessNews & Politics
1 of 12
Location Based Social Mobile Applications SMC Education Series Feb 10
2 Something to think about…. Other trends? Paper? What happens to spend? What happens next?
Social media is shaping buying decisions in the real world… Physical world commerce is massive ,[object Object],Consumers are open to influence ,[object Object],Consumers are always connected to social networks ,[object Object],They rely on online tools and social media to make purchase decisions (even at the retail store) ,[object Object]
49%+ of “connected customers” made a purchase based on recommendations from a social networking site.
51% of shoppers used mobile device during ‘09 Christmas.,[object Object]
Think about this: iPhone Dwarfs iPod
Think about this: mobile to dwarf searches 8B US searches in August 7B iPhone PVs Per Month
Primer: Location vs. Place
Precision matters Primary values: What am I learning about myself? What does it mean to others? How can this data make my everyday life more fun or make information to me more relevant?
So what’s the deal with checking in? How can this data make my everyday life more fun or make information to me more relevant? What does it mean to others? What can I learn about myself? Did you know people go to Ipanema Grill for lunch after going to Seattle Art Museum
So why should local businesses care? People are voting with their feet They are creating media This is the opportunity to drive: ,[object Object]
Virality

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Social Media Club Seattle Education Series

  • 1. Location Based Social Mobile Applications SMC Education Series Feb 10
  • 2. 2 Something to think about…. Other trends? Paper? What happens to spend? What happens next?
  • 3.
  • 4. 49%+ of “connected customers” made a purchase based on recommendations from a social networking site.
  • 5.
  • 6. Think about this: iPhone Dwarfs iPod
  • 7. Think about this: mobile to dwarf searches 8B US searches in August 7B iPhone PVs Per Month
  • 9. Precision matters Primary values: What am I learning about myself? What does it mean to others? How can this data make my everyday life more fun or make information to me more relevant?
  • 10. So what’s the deal with checking in? How can this data make my everyday life more fun or make information to me more relevant? What does it mean to others? What can I learn about myself? Did you know people go to Ipanema Grill for lunch after going to Seattle Art Museum
  • 11.
  • 14.
  • 15. Virality: How do I get consumers to share something about my place?
  • 16.