1. KSBDC
Rebranding Project
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2. Hello There
• I’m John Bricker
• I’m one of two design associates
• I’m in love with neat stuff and robots
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3. The Client
• Our client is the Kansas Small Business
Development Center
• The KSBDC provides entrepreneurs with
one-on-one business consulting and
resources to enhance their success
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4. Objectives
• Team Objective:
– To conceptualize new brand identity for
entrepreneurship courses offered by
KSBDC
• Tasks include:
name, logo, website, facebook, and flyer
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5. Target Audience
• Lower-income individuals living in
Wyandotte, Johnson, or Miami counties
interested in starting their own business
Message
• Help yourself and enroll in this course
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6. Rationale
• An original name is crucial for brand
identity
• A new, fresh logo will catch new eyes
• A website will give the course’s brand its
own home on the web
• Facebook is an incredibly powerful social
media tool and is widely used
• The old flyer was hideous
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7. KSBDC’s Past
• The KSBDC used the FastTrac brand
until they lost the rights
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8. http://fasttrac.org/
Competitors
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9. Early Logo Concepts
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10. More Logo Concepts
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11. More Logo Concepts
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12. Final Logo Mockup
Blue is a archetypally
a friendly and inviting color
Small businesses
could be anything,
so typography
makes
up the logo rather
than
an image
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13. Website
www.kansassmallbusinessbuilder.co
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14. Comparisons
Easy access to enrollment
More Social Media
More pictures Heavier in text, but it is Easy search for course, but
well broken up Enrollment not guaranteed
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15. Checklist
 Final Name Decided Upon(Chelsea & John)-October 17th-Completed
 Film and photograph class (John)-November 1st-Completed
 Final Logo Designed and Approved (John)-November 4th-Completed
 Final Video Compiled (John)-December 2nd-Behind schedule
 Facebook Page Published (John)-Decmber 5th-In progress
 Final Meeting scheduled (Chelsea & John)- December 2nd-In progress
 Final website published (Chelsea)-December 7th-In progress
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16. Thanks
You’re time and attention mean the world to us.


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