2 Mkt segment & Rsch

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2 Mkt segment & Rsch

  1. 1.  Between 2000-2010 Americans 50 years &Between 2000-2010 Americans 50 years & older will rise 30%older will rise 30%  Asian & Hispanic populations are the fastestAsian & Hispanic populations are the fastest growing segments in the USgrowing segments in the US  Baby Boomer generation is the mostBaby Boomer generation is the most educated generation evereducated generation ever  Fastest growing household is headedFastest growing household is headed by a woman w/ no man presentby a woman w/ no man present
  2. 2. NeedsNeeds && WantsWants MarketMarket OpportunityOpportunity
  3. 3. ALL PRODUCTS HAVE A LIFE LIKE US!ALL PRODUCTS HAVE A LIFE LIKE US! THEREFORE,THEREFORE, ALL PRODUCTS AREALL PRODUCTS ARE BORNBORN & WILL& WILL DIEDIE
  4. 4.  the amount ofthe amount of sales that asales that a companycompany controls withincontrols within it’s industryit’s industry
  5. 5. Athletic Shoes: MarketAthletic Shoes: Market ShareShare  1 million pair of shoes1 million pair of shoes are sold in Americaare sold in America every year…every year…  NikeNike 300,000300,000  ReebokReebok 250,000250,000  AdidasAdidas 150,000150,000  FilaFila 100,000100,000  ConverseConverse 200,000200,000 Nike Reebok Adidas Fila Converse
  6. 6. What’s important toWhat’s important to today’s consumer?today’s consumer? Convenience Access Quality Service
  7. 7. Secondary Data: Primary Data:
  8. 8. 6 Step Process: Step 1: Define Your Question Step 2: Select a Research Method Step 3: Collect Data Step 4: Analyze Data Step 5: Draw Conclusions Step 6: Present your findings
  9. 9. WHAT BUSINESS IDEA WILL YOU PERSUE? Develop charts/ graphs that tell the story of your market research…
  10. 10. CONSIDER:CONSIDER: Disposable Income Niche Marketing
  11. 11. -Population of your Community-Population of your Community (Surrounding Community)(Surrounding Community) -Relationship to Other Football Teams-Relationship to Other Football Teams -Relationship to Competition for Entertainment $-Relationship to Competition for Entertainment $ --Age -Race -Marital Status -Education Level -Gender -Religion -IncomeAge -Race -Marital Status -Education Level -Gender -Religion -Income (Disposable)(Disposable) Thoughts, Attitudes, Feelings, Interests, HobbiesThoughts, Attitudes, Feelings, Interests, Hobbies

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