SlideShare a Scribd company logo

Marketing research

•Download as PPTX, PDF•
•
joe lubala
joe lubala
Marketing
1 of 4
LUBALA JOE MBA UK BATCH 6
Marketing Research  Marketing research involves collecting, organizing, analyzing and communicating information that can be used in order to make an informed marketing decision. LUBALA JOE MBA UK BATCH 6
5 Key Steps in Marketing Research 1. Define the Problem 2. Collect the Data 3. Analyze and interpret the data 4. Reach a conclusion 5. Implement your research LUBALA JOE MBA UK BATCH 6
THANK YOU LUBALA JOE MBA UK BATCH 6

Recommended

5 ways to handle your manager
5 ways to handle your manager5 ways to handle your manager
5 ways to handle your managerJim McNeill
 
Georgia Halston - Halston Marketing - Marketing Show North
Georgia Halston - Halston Marketing - Marketing Show NorthGeorgia Halston - Halston Marketing - Marketing Show North
Georgia Halston - Halston Marketing - Marketing Show NorthGeorgia Halston
 
Materi pak jumala mencapai target
Materi pak jumala mencapai targetMateri pak jumala mencapai target
Materi pak jumala mencapai targetFori Suwargono
 
Strategic Marketing and Communication
Strategic Marketing and CommunicationStrategic Marketing and Communication
Strategic Marketing and CommunicationKristin Slice
 
Final presentation topic
Final presentation topicFinal presentation topic
Final presentation topicViral Mansukh Meghpara
 
Strategy and Tactics
Strategy and TacticsStrategy and Tactics
Strategy and TacticsSaman Sara
 
8 reasons to join a marketing mastermind slideshare
8 reasons to join a marketing mastermind slideshare8 reasons to join a marketing mastermind slideshare
8 reasons to join a marketing mastermind slideshareAlison Teare
 
Puerto de video
Puerto de videoPuerto de video
Puerto de videoLorena Rodriguez
 

Recommended

5 ways to handle your manager
5 ways to handle your manager5 ways to handle your manager
5 ways to handle your managerJim McNeill
 
Georgia Halston - Halston Marketing - Marketing Show North
Georgia Halston - Halston Marketing - Marketing Show NorthGeorgia Halston - Halston Marketing - Marketing Show North
Georgia Halston - Halston Marketing - Marketing Show NorthGeorgia Halston
 
Materi pak jumala mencapai target
Materi pak jumala mencapai targetMateri pak jumala mencapai target
Materi pak jumala mencapai targetFori Suwargono
 
Strategic Marketing and Communication
Strategic Marketing and CommunicationStrategic Marketing and Communication
Strategic Marketing and CommunicationKristin Slice
 
Final presentation topic
Final presentation topicFinal presentation topic
Final presentation topicViral Mansukh Meghpara
 
Strategy and Tactics
Strategy and TacticsStrategy and Tactics
Strategy and TacticsSaman Sara
 
8 reasons to join a marketing mastermind slideshare
8 reasons to join a marketing mastermind slideshare8 reasons to join a marketing mastermind slideshare
8 reasons to join a marketing mastermind slideshareAlison Teare
 
Puerto de video
Puerto de videoPuerto de video
Puerto de videoLorena Rodriguez
 
Behavioral Psychology
Behavioral PsychologyBehavioral Psychology
Behavioral Psychologydeekay23
 
Secrets of social media apps 4_9_2013
Secrets of social media apps 4_9_2013Secrets of social media apps 4_9_2013
Secrets of social media apps 4_9_2013Madeleine Funes
 
Linea del tiempo
Linea del tiempoLinea del tiempo
Linea del tiempoAngelica Trujillo
 
Evauluation task 5 presentation
Evauluation task 5 presentationEvauluation task 5 presentation
Evauluation task 5 presentationswaggymghee1
 
3.5 Osserva i tuoi dati - Analizza
3.5 Osserva i tuoi dati - Analizza3.5 Osserva i tuoi dati - Analizza
3.5 Osserva i tuoi dati - AnalizzaA Scuola di OpenCoesione
 
StatLomb: Un sistema web che riusa i dati statistici open per l’analisi geo s...
StatLomb: Un sistema web che riusa i dati statistici open per l’analisi geo s...StatLomb: Un sistema web che riusa i dati statistici open per l’analisi geo s...
StatLomb: Un sistema web che riusa i dati statistici open per l’analisi geo s...giovannibiallo
 
Scuola Infanzia Marchesane - Bilancio sociale 2012-2013
Scuola Infanzia Marchesane - Bilancio sociale 2012-2013Scuola Infanzia Marchesane - Bilancio sociale 2012-2013
Scuola Infanzia Marchesane - Bilancio sociale 2012-2013infanziamarchesane
 
Altea Bilancio Sociale 2008
Altea Bilancio Sociale 2008Altea Bilancio Sociale 2008
Altea Bilancio Sociale 2008Altea SpA
 
Il Bilancio Sociale Process Factory
Il Bilancio Sociale Process FactoryIl Bilancio Sociale Process Factory
Il Bilancio Sociale Process FactoryMassimo Maraziti
 
Law and commercial mediterranean network project
Law and commercial mediterranean network projectLaw and commercial mediterranean network project
Law and commercial mediterranean network projectMc Network Consultants
 
The Hybrid Event Evolution
The Hybrid Event EvolutionThe Hybrid Event Evolution
The Hybrid Event EvolutionVirtual Edge Institute
 
The ROI of Event Planning Automation - The Special Event 2015
The ROI of Event Planning Automation - The Special Event 2015The ROI of Event Planning Automation - The Special Event 2015
The ROI of Event Planning Automation - The Special Event 2015Social Tables
 
Meetings and Events in 20 Years
Meetings and Events in 20 YearsMeetings and Events in 20 Years
Meetings and Events in 20 YearsSocial Tables
 
Taking Charge of Your Brain
Taking Charge of Your BrainTaking Charge of Your Brain
Taking Charge of Your BrainDeepak Chopra MD (official)
 
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀Victoria Olsina
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendayMaharshBenday
 
Aiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMMAiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMMaiizennxqc
 
Intelligent Cryptocurrency VIP Digital - Membership Area
Intelligent Cryptocurrency VIP Digital - Membership AreaIntelligent Cryptocurrency VIP Digital - Membership Area
Intelligent Cryptocurrency VIP Digital - Membership Areaabdullahspz0428
 
Taprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cardsTaprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cardsJuan Pablo Ponce
 
The Essence of Mothers Celebrating the Heart of the Family.pptx
The Essence of Mothers Celebrating the Heart of the Family.pptxThe Essence of Mothers Celebrating the Heart of the Family.pptx
The Essence of Mothers Celebrating the Heart of the Family.pptxelizabethella096
 
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdf
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdfGenerating Leads with Analyst Content Webinar Slides_SJN Final.pdf
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdfShawnNewman13
 
Marketing Automation Insights - Unlocking Success
Marketing Automation Insights - Unlocking SuccessMarketing Automation Insights - Unlocking Success
Marketing Automation Insights - Unlocking SuccessLean Summits
 

More Related Content

Viewers also liked

Behavioral Psychology
Behavioral PsychologyBehavioral Psychology
Behavioral Psychologydeekay23
 
Secrets of social media apps 4_9_2013
Secrets of social media apps 4_9_2013Secrets of social media apps 4_9_2013
Secrets of social media apps 4_9_2013Madeleine Funes
 
Evauluation task 5 presentation
Evauluation task 5 presentationEvauluation task 5 presentation
Evauluation task 5 presentationswaggymghee1
 
StatLomb: Un sistema web che riusa i dati statistici open per l’analisi geo s...
StatLomb: Un sistema web che riusa i dati statistici open per l’analisi geo s...StatLomb: Un sistema web che riusa i dati statistici open per l’analisi geo s...
StatLomb: Un sistema web che riusa i dati statistici open per l’analisi geo s...giovannibiallo
 
Scuola Infanzia Marchesane - Bilancio sociale 2012-2013
Scuola Infanzia Marchesane - Bilancio sociale 2012-2013Scuola Infanzia Marchesane - Bilancio sociale 2012-2013
Scuola Infanzia Marchesane - Bilancio sociale 2012-2013infanziamarchesane
 
Altea Bilancio Sociale 2008
Altea Bilancio Sociale 2008Altea Bilancio Sociale 2008
Altea Bilancio Sociale 2008Altea SpA
 
Il Bilancio Sociale Process Factory
Il Bilancio Sociale Process FactoryIl Bilancio Sociale Process Factory
Il Bilancio Sociale Process FactoryMassimo Maraziti
 
Law and commercial mediterranean network project
Law and commercial mediterranean network projectLaw and commercial mediterranean network project
Law and commercial mediterranean network projectMc Network Consultants
 
The ROI of Event Planning Automation - The Special Event 2015
The ROI of Event Planning Automation - The Special Event 2015The ROI of Event Planning Automation - The Special Event 2015
The ROI of Event Planning Automation - The Special Event 2015Social Tables
 
Meetings and Events in 20 Years
Meetings and Events in 20 YearsMeetings and Events in 20 Years
Meetings and Events in 20 YearsSocial Tables
 

Viewers also liked (14)

Behavioral Psychology
Behavioral PsychologyBehavioral Psychology
Behavioral Psychology
 
Secrets of social media apps 4_9_2013
Secrets of social media apps 4_9_2013Secrets of social media apps 4_9_2013
Secrets of social media apps 4_9_2013
 
Linea del tiempo
Linea del tiempoLinea del tiempo
Linea del tiempo
 
Evauluation task 5 presentation
Evauluation task 5 presentationEvauluation task 5 presentation
Evauluation task 5 presentation
 
3.5 Osserva i tuoi dati - Analizza
3.5 Osserva i tuoi dati - Analizza3.5 Osserva i tuoi dati - Analizza
3.5 Osserva i tuoi dati - Analizza
 
StatLomb: Un sistema web che riusa i dati statistici open per l’analisi geo s...
StatLomb: Un sistema web che riusa i dati statistici open per l’analisi geo s...StatLomb: Un sistema web che riusa i dati statistici open per l’analisi geo s...
StatLomb: Un sistema web che riusa i dati statistici open per l’analisi geo s...
 
Scuola Infanzia Marchesane - Bilancio sociale 2012-2013
Scuola Infanzia Marchesane - Bilancio sociale 2012-2013Scuola Infanzia Marchesane - Bilancio sociale 2012-2013
Scuola Infanzia Marchesane - Bilancio sociale 2012-2013
 
Altea Bilancio Sociale 2008
Altea Bilancio Sociale 2008Altea Bilancio Sociale 2008
Altea Bilancio Sociale 2008
 
Il Bilancio Sociale Process Factory
Il Bilancio Sociale Process FactoryIl Bilancio Sociale Process Factory
Il Bilancio Sociale Process Factory
 
Law and commercial mediterranean network project
Law and commercial mediterranean network projectLaw and commercial mediterranean network project
Law and commercial mediterranean network project
 
The Hybrid Event Evolution
The Hybrid Event EvolutionThe Hybrid Event Evolution
The Hybrid Event Evolution
 
The ROI of Event Planning Automation - The Special Event 2015
The ROI of Event Planning Automation - The Special Event 2015The ROI of Event Planning Automation - The Special Event 2015
The ROI of Event Planning Automation - The Special Event 2015
 
Meetings and Events in 20 Years
Meetings and Events in 20 YearsMeetings and Events in 20 Years
Meetings and Events in 20 Years
 
Taking Charge of Your Brain
Taking Charge of Your BrainTaking Charge of Your Brain
Taking Charge of Your Brain
 

Recently uploaded

How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀Victoria Olsina
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendayMaharshBenday
 
Aiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMMAiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMMaiizennxqc
 
Intelligent Cryptocurrency VIP Digital - Membership Area
Intelligent Cryptocurrency VIP Digital - Membership AreaIntelligent Cryptocurrency VIP Digital - Membership Area
Intelligent Cryptocurrency VIP Digital - Membership Areaabdullahspz0428
 
Taprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cardsTaprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cardsJuan Pablo Ponce
 
The Essence of Mothers Celebrating the Heart of the Family.pptx
The Essence of Mothers Celebrating the Heart of the Family.pptxThe Essence of Mothers Celebrating the Heart of the Family.pptx
The Essence of Mothers Celebrating the Heart of the Family.pptxelizabethella096
 
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdf
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdfGenerating Leads with Analyst Content Webinar Slides_SJN Final.pdf
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdfShawnNewman13
 
Marketing Automation Insights - Unlocking Success
Marketing Automation Insights - Unlocking SuccessMarketing Automation Insights - Unlocking Success
Marketing Automation Insights - Unlocking SuccessLean Summits
 
Best Digital Expert Corporation of India
Best Digital Expert Corporation of IndiaBest Digital Expert Corporation of India
Best Digital Expert Corporation of IndiaPriyaDigitalExpert
 
Flyers, posters, booklets and brochures-3 (6).pptx
Flyers, posters, booklets and brochures-3 (6).pptxFlyers, posters, booklets and brochures-3 (6).pptx
Flyers, posters, booklets and brochures-3 (6).pptxChristabelTelewa1
 
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdfGlobal Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdfMROC Japan
 
SEO: A Beginner's Guide to Ranking Higher
SEO: A Beginner's Guide to Ranking HigherSEO: A Beginner's Guide to Ranking Higher
SEO: A Beginner's Guide to Ranking Highervkvacker
 
INCOME TAXATION- CHAPTER 13-A ADDITIONAL CLAIMABLE COMPENSATION EXPENSE
INCOME TAXATION- CHAPTER 13-A ADDITIONAL CLAIMABLE COMPENSATION EXPENSEINCOME TAXATION- CHAPTER 13-A ADDITIONAL CLAIMABLE COMPENSATION EXPENSE
INCOME TAXATION- CHAPTER 13-A ADDITIONAL CLAIMABLE COMPENSATION EXPENSERicaAbellanosa
 
Influencer Marekting Trends- Where the creator economy is going in in 2024
Influencer Marekting Trends- Where the creator economy is going in in 2024Influencer Marekting Trends- Where the creator economy is going in in 2024
Influencer Marekting Trends- Where the creator economy is going in in 2024Inflyx
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di MagetanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetaninfoobataborsi24
 
youtube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introductionyoutube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introductionbzznbyd
 
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessMastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessAbdulsamad Lukman
 
Resumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital StrategistResumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital StrategistKarina Perez
 
The Art of sales from fictional characters.
The Art of sales from fictional characters.The Art of sales from fictional characters.
The Art of sales from fictional characters.Bharathi sakthi
 
Digital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnersDigital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnerstejaswinisahyadreeso
 

Recently uploaded (20)

How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
Aiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMMAiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMM
 
Intelligent Cryptocurrency VIP Digital - Membership Area
Intelligent Cryptocurrency VIP Digital - Membership AreaIntelligent Cryptocurrency VIP Digital - Membership Area
Intelligent Cryptocurrency VIP Digital - Membership Area
 
Taprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cardsTaprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cards
 
The Essence of Mothers Celebrating the Heart of the Family.pptx
The Essence of Mothers Celebrating the Heart of the Family.pptxThe Essence of Mothers Celebrating the Heart of the Family.pptx
The Essence of Mothers Celebrating the Heart of the Family.pptx
 
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdf
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdfGenerating Leads with Analyst Content Webinar Slides_SJN Final.pdf
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdf
 
Marketing Automation Insights - Unlocking Success
Marketing Automation Insights - Unlocking SuccessMarketing Automation Insights - Unlocking Success
Marketing Automation Insights - Unlocking Success
 
Best Digital Expert Corporation of India
Best Digital Expert Corporation of IndiaBest Digital Expert Corporation of India
Best Digital Expert Corporation of India
 
Flyers, posters, booklets and brochures-3 (6).pptx
Flyers, posters, booklets and brochures-3 (6).pptxFlyers, posters, booklets and brochures-3 (6).pptx
Flyers, posters, booklets and brochures-3 (6).pptx
 
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdfGlobal Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
 
SEO: A Beginner's Guide to Ranking Higher
SEO: A Beginner's Guide to Ranking HigherSEO: A Beginner's Guide to Ranking Higher
SEO: A Beginner's Guide to Ranking Higher
 
INCOME TAXATION- CHAPTER 13-A ADDITIONAL CLAIMABLE COMPENSATION EXPENSE
INCOME TAXATION- CHAPTER 13-A ADDITIONAL CLAIMABLE COMPENSATION EXPENSEINCOME TAXATION- CHAPTER 13-A ADDITIONAL CLAIMABLE COMPENSATION EXPENSE
INCOME TAXATION- CHAPTER 13-A ADDITIONAL CLAIMABLE COMPENSATION EXPENSE
 
Influencer Marekting Trends- Where the creator economy is going in in 2024
Influencer Marekting Trends- Where the creator economy is going in in 2024Influencer Marekting Trends- Where the creator economy is going in in 2024
Influencer Marekting Trends- Where the creator economy is going in in 2024
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di MagetanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
 
youtube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introductionyoutube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introduction
 
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessMastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to Success
 
Resumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital StrategistResumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital Strategist
 
The Art of sales from fictional characters.
The Art of sales from fictional characters.The Art of sales from fictional characters.
The Art of sales from fictional characters.
 
Digital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnersDigital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginners
 

Marketing research

  • 1. LUBALA JOE MBA UK BATCH 6
  • 2. Marketing Research  Marketing research involves collecting, organizing, analyzing and communicating information that can be used in order to make an informed marketing decision. LUBALA JOE MBA UK BATCH 6
  • 3. 5 Key Steps in Marketing Research 1. Define the Problem 2. Collect the Data 3. Analyze and interpret the data 4. Reach a conclusion 5. Implement your research LUBALA JOE MBA UK BATCH 6
  • 4. THANK YOU LUBALA JOE MBA UK BATCH 6