1. 3. What kind of media institution might
distribute your media product and why?
We chose Monarch as our selected company to distribute our film as they are
an Independent company that typically distribute horror/thriller films. It has
distributed The Maze which is a action thriller/horror film and Vampire diaries
which is a psychological horror, both within the past ten years. This is why it is
suitable for our film as it distributes our genre and is an Independent company
meaning it is used to dealing with low budget/low resourced films. Due to the
small budget the ability to attract a wide audience, would be difficult. Because
of its small reputation it would only be released in selected cinemas around
the U.K, not a blanket release like a mainstream company would. However,
then if it gets a decent amount of box-office sales then you can increase the
mount of screens it is shown in.

2. Our Films Marketing
The marketing would have to be aimed at a specific
audience of young adults, we could advertise are film
through newspaper adverts, but primarily through
social media, if people see our film on a social
networking site for example twitter, we would give the
links to our films website, this is a cheap and effective
way of advertising a film. However it doesn’t attract a
wide audience as not everyone will see it or click on the
links, where as things such as billboards that
mainstream companies use you have to look at it. We
don’t have the budget to advertise big special effects
and that the latest equipment of CGI has been used or
that we have big name actors included in our film, this
would be a big selling point for any film as specific
actors/actresses have individual fan bases.

3. A local Independent company
If my film was distributed by a company such as
Warp Films, then it would have to be marketed
to a specific audience to get maximum profit.
Possibly adverts in the newspaper and links to
websites relating to the film on social media
would be the most appropriate forms of
marketing as this would be an affected and
cheap way of letting people know about the
film. You can also get the audience involved with
your film by having interactive features on the
website.

4. A Mainstream Company
If a mainstream company were to distribute my film for example
Warner Brothers, then it would be marketed a lot better with
more high profile and easily recognizable adverts. For example on
the side of buses, posters will be put up and Billboards could
advertise the film, this does cost a lot of money, but this is a very
effective way to advertise a film as everyone can see it and they
don’t have to go out of their way to specifically search for it.
This is a billboard of The Dark Knight
Rises they are placed in an easily
viewable place like on the side of a
busy road so many people can see it.