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        Technology Trends In Africa                Mobile Service Industry Annang Sowah 08th Dec. 2009
             Agenda.   ,[object Object]
The Opportunity Identified
Harnessing the Opportunity,[object Object]
The subscriber base(SB) is still growing at around 40%  PA [marketresearch.com-06/2009]
Fastest growing mobile market with mobile penetration(MP) between 100% to 30% [Africa Mobile Factbook-2008],[object Object]
MOBITS= Information + Transaction services Details:  ,[object Object],         target:  users within the business and corporate bracket.           usually always on-the-go. features: ,[object Object]
proximity information (e.g. nearest bank/clinic/fuel shop),

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Africa Opportunities

Editor's Notes

  1. The most significant of this technological revolution I identified isthat of the Mobile Service IndustryUntil 7 years back, Africa was deemed as technologically barren, the case is obviously different now. It has been identified that it is the most attractive market for MS Providing multinationals. So was Africa fallowing for greater prospects or it was barren?
  2. The extent of attractiveness of the mobile service landscape of Africa.Thechance or opportunity presented by this mobile trend in Africa Exploiting this opportunity presented and cashing-in on it.
  3. Facts that suggest the attractiveness of the mobile market of Africa. MP in Africa.The ever-growing market Africa presents to Mobile Service Providers. -As at the ending of 2007, it was on record that…fast-foreward to 2009, marketresearch.com identified that… -By June, 2008,the Africa Mobile Factbookstudied that MP
  4. For this opportunity , the value offered is MOBITS
  5. Voice : one makes a request orally, this is decoded, matched and responded to by automated voice tellersSMS: send requests via messaging and receive SMS response.WAP: use mobile WAP interface to exchange information. Internet only