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Africa Opportunities

Describes the Opportunity presented by the Mobile Revolution in Africa and Harnessing It.

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Africa Opportunities

  1. 1. Technology Trends In Africa <br /> Mobile Service Industry<br />Annang Sowah<br />08th Dec. 2009<br />
  2. 2. Agenda. <br /><ul><li>The Mobile Hotbed of Africa
  3. 3. The Opportunity Identified
  4. 4. Harnessing the Opportunity</li></li></ul><li> The Mobile Hotbed of Africa. <br />Mobile Penetration In Africa.<br />Facts:<br /><ul><li>280.7 million mobile phone subscribers in Africa [whiteafrican.com-ending 2007]
  5. 5. The subscriber base(SB) is still growing at around 40% PA [marketresearch.com-06/2009]
  6. 6. Fastest growing mobile market with mobile penetration(MP) between 100% to 30% [Africa Mobile Factbook-2008]</li></li></ul><li> Opportunity realized. <br /> As we(Africans) get more mobile, there is the obvious need for our activities to be in sync with the information and transactions important to us.<br />Value Offered: <br />MOBITS i.e. Mobile network-based Information and Transaction Service.<br />
  7. 7. MOBITS= Information + Transaction services<br />Details: <br /><ul><li>Transactional services : Specialized and Niche target group</li></ul> target: users within the business and corporate bracket. <br /> usually always on-the-go.<br />features:<br /><ul><li>total tourist guidance and support, stock performance indices and analysis
  8. 8. proximity information (e.g. nearest bank/clinic/fuel shop),
  9. 9. event and hospitality facility reservation.
  10. 10. Information services: Generic target group</li></ul>target: generic phone users.<br />features: <br /><ul><li> meteorological, traffic and sports information services.
  11. 11. educational (placement, examination scores and scholarship info services)
  12. 12. motivational (make-my-morning), and headline news services.</li></li></ul><li>How is MOBITS deployed and accessed?<br /> Answer: <br /> Deployed by mobile service providers. <br /> i.e. Mobits services may be delivered by a combination of <br /><ul><li> voice(automated voice tellers ),
  13. 13. messaging-SMS
  14. 14. WAP (internet-powered). MSP’s now double as ISP’s.</li></li></ul><li> conclusion. <br /><ul><li>For we Africans, the mobile phone crave is NOT going to cease any time soon,
  15. 15. rather, it will get more complex and will </li></ul> lead to a complete digitization of <br /> the African landscape.<br /><ul><li> In this trend, I think, abounds enormous opportunities</li></li></ul><li>

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