The most significant of this technological revolution I identified isthat of the Mobile Service IndustryUntil 7 years back, Africa was deemed as technologically barren, the case is obviously different now. It has been identified that it is the most attractive market for MS Providing multinationals. So was Africa fallowing for greater prospects or it was barren?
The extent of attractiveness of the mobile service landscape of Africa.Thechance or opportunity presented by this mobile trend in Africa Exploiting this opportunity presented and cashing-in on it.
Facts that suggest the attractiveness of the mobile market of Africa. MP in Africa.The ever-growing market Africa presents to Mobile Service Providers. -As at the ending of 2007, it was on record that…fast-foreward to 2009, marketresearch.com identified that… -By June, 2008,the Africa Mobile Factbookstudied that MP
For this opportunity , the value offered is MOBITS
Voice : one makes a request orally, this is decoded, matched and responded to by automated voice tellersSMS: send requests via messaging and receive SMS response.WAP: use mobile WAP interface to exchange information. Internet only
Technology Trends In Africa <br /> Mobile Service Industry<br />Annang Sowah<br />08th Dec. 2009<br />
Agenda. <br /><ul><li>The Mobile Hotbed of Africa
Harnessing the Opportunity</li></li></ul><li> The Mobile Hotbed of Africa. <br />Mobile Penetration In Africa.<br />Facts:<br /><ul><li>280.7 million mobile phone subscribers in Africa [whiteafrican.com-ending 2007]
The subscriber base(SB) is still growing at around 40% PA [marketresearch.com-06/2009]
Fastest growing mobile market with mobile penetration(MP) between 100% to 30% [Africa Mobile Factbook-2008]</li></li></ul><li> Opportunity realized. <br /> As we(Africans) get more mobile, there is the obvious need for our activities to be in sync with the information and transactions important to us.<br />Value Offered: <br />MOBITS i.e. Mobile network-based Information and Transaction Service.<br />
MOBITS= Information + Transaction services<br />Details: <br /><ul><li>Transactional services : Specialized and Niche target group</li></ul> target: users within the business and corporate bracket. <br /> usually always on-the-go.<br />features:<br /><ul><li>total tourist guidance and support, stock performance indices and analysis
proximity information (e.g. nearest bank/clinic/fuel shop),
Information services: Generic target group</li></ul>target: generic phone users.<br />features: <br /><ul><li> meteorological, traffic and sports information services.
educational (placement, examination scores and scholarship info services)
motivational (make-my-morning), and headline news services.</li></li></ul><li>How is MOBITS deployed and accessed?<br /> Answer: <br /> Deployed by mobile service providers. <br /> i.e. Mobits services may be delivered by a combination of <br /><ul><li> voice(automated voice tellers ),
WAP (internet-powered). MSP’s now double as ISP’s.</li></li></ul><li> conclusion. <br /><ul><li>For we Africans, the mobile phone crave is NOT going to cease any time soon,
rather, it will get more complex and will </li></ul> lead to a complete digitization of <br /> the African landscape.<br /><ul><li> In this trend, I think, abounds enormous opportunities</li></li></ul><li>