2. FOUNDER
INTRODUCTION
JOÃO TORRES
FOUNDER AND CEO
INTERNET PROFESSIONAL SINCE 2000 DEVELOPING DIGITAL PROJECTS
AND PRODUCTS AT TECH, DATA AND ADVERTISING COMPANIES.
• MIT INNOVATION CERTIFIED
• ESPM INTERNATIONAL MBA /EADA, BARCELONA
• MANCKENZIE BUSINESS MANAGEMENT LATU SENSU
• UNISO BACHELOR COMMUNICATION
PROJECTS DEVELOPED FOR GLOBAL AND RELEVANT LOCAL BRANDS
4. OUR MISSION AND
AMBITION
“MORE AND MORE PEOPLE AROUND THE WORLD ARE TAKING CARE ABOUT
NATURE AND RATIONAL CONSUMPTION BUT COMPANIES AND PRODUCERS STILL
THINK THAT THEY HAVE TO PRODUCE MORE AND MORE.
TECHNOLOGY CAN HELP TO SOLVE WHAT PEOPLE AND PLANET REALLY NEED.
THIS IS OUR MISSION: TO CHANGE THE WAY PEOPLE MANAGE THEIR RELATIONSHIP
BETWEEN DEMAND OF FOOD AND SUSTAINABLE PRODUCTION PROCESS WITH
INNOVATIVE MANAGEMENT.”
10. PRODUCTION
PROCESS
RESOURCE PLANNING
USERS ID AND
PREFERENCES
ON LINE SUBSCRIPTION
ON LINE PAYMENTS
PRODUCTION & DELIVERY
ORDER & DEPLOY
AUTOMATED SEEDING
PERSONAL BOXPERSONAL BASKET
16. SOCIAL
RESPONSABILITY
• STOP TO FOOD WASTE
• TO ENGAGE SMALL FARMERS TO PARTICIPATE (UBERIZATION)
• TO DISSEMINATE INNOVATION IN AGRIBUSINESS INDUSTRY
• TO INCENTIVE WORK FORCE TO STUDY
17. FAZENDA ESTANCIA ALTO DE PIEDADE
SOROCABA AREA (PIEDADE, SALTO DE PIRAPORA), BRAZIL
ELEVATION: 781 M
AREA: 746.9 KM²
WEATHER:
26°C, WIND S AT 11 KM/H, 73% HUMIDITY
AREA 120.000
19. ADUBORG
ORGANIC COMPOST
DEMAND FOOD PLATFORM
EMPOWER AND ENGAGE PEOPL
E TO AVOID FOOD WASTE AND TO
CARE ABOUT HEALTH AND LIFE
STYLE.
MANAGE AND DELIVERY
PERSONAL FOOD PRODUCTION
LEARN WHAT PEOPLE NEED
AND
• FARM 120.000 S. METERS
• WORK FORCE
• SEEDS
• ORG FERTILIZER COMPOST
• WATER
PEOPLE WHO LIVES IN
SÃO PAUOLO CITY THAT
WANT TO TAKE CARE ABOUT
THE PLANET ISSUES AND
SUSTAINING ECONOMY
DEVELOPMENT. 25 UP YEARS
OLD, SOCIAL MEDIA
ENTHUSIASTICS, TECH LOVER,
MOBILE FIRST,
DIRECT ON LINE SALES
SUBSCRIPTION MONTHLY FEE AND ANNUAL CONTRACT
COSTS: SEED, TRANSPORT, WATER,
FIXED COSTS: SALARY, TECNOLOGY SERVICES
20. BUSINESS
PROJECTION
• YEAR 3 - DRONES AT FARM AND AUTOMATION INTELLIGENCE AT SCALE
• YEAR 4 - 3 MARKETS SÃO PAULO + RIO DE JANEIRO + BRASILIA
• YEAR 5 - 10 K OF USERS AND NEW PRODUCTS LINE (ORGANIC, GOURMET)
• YEAR 5 - + 130 MILLION REAIS AMOUNT
21. 2016 2017 2018 2019 2020
PROJECT
ROAD MAPPING
DEVELOPMENT
TECHNOLOGY BUSINESS PRODUCTION
LAUNCH
MARKETING SALES OPERATION
EXPAND
NEW PRODUCTS
PARTNER
ACQUISITIONS
NEW MARKETS
GO GLOBAL
USA EUROPE
PERSONAL GARDENDRONES SEEDING ORGANICS