1. Inside the Head:
Theories of Cognition and
Intrapersonal Communication

2.  Communication has early roots in psychology
 Cognitive scholars are concerned with the mental
processes that are used to process stimuli and generate
particular effects
 Contrasts behavioral view that focuses solely on
external causes (or stimuli) and behavioral effects

3. 1. Message Design Logics
2. Communication Accommodation Theory
3. Uncertainty Reduction Theory
4. Expectancy Violations Theory