Global Nokia Pitch

Wunderman - New York + NOKIA North American Neighborhood BY Team: N@TCH

Our Creative Strategy ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],In America we’re different

How Different Are We? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Understanding Fame Source: Webster’s (What I DO) [ WHAT I DO ] [ WHO KNOWS IT ]

We Sell, Applaud, Reward it and put it with in reach… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our Target ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Americans Understand This From An Early Age… ,[object Object],[object Object],[object Object],[object Object]

… And Social Media Encourages It ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

We Build Our Networks With Care… ,[object Object],[object Object],[object Object],[object Object]

And We Watch Over Them Vigilantly… ,[object Object],[object Object],Wunderman - New York + NOKIA North American Neighborhood BY Team: N@TCH

Which Leads Us To An Important Customer Insight… “ Staying away from my network means I’m in danger of losing my fame”

Nokia Has The Technology To Address These Needs.

… But Does It Have The Credentials? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our Creative Strategy ,[object Object],Let’s get famous by finding the friends with the right credentials!

And Here’s How We’ll Do It MTV Montage

Together we will make them a Wunderman - New York + NOKIA North American Neighborhood BY Team: N@TCH

THE IDEA… Wunderman - New York + NOKIA North American Neighborhood BY Team: N@TCH

In America, The Key To Success Is Though The Carriers. ,[object Object],[object Object],[object Object],[object Object],[object Object]

Activating the neighborhoods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Passion / Lifestyle / Content Neighborhoods ,[object Object],[object Object],[object Object],[object Object],[object Object]

Anyone can be famous but Cell-ebrities have access and create “earned“ media

Cell your Music People listen to music. Cell-ebrities make music ,[object Object],[object Object],[object Object],[object Object],[object Object]

Cell Your Movie People watch movies, Cell-ebrities create them ,[object Object],[object Object]

Cell-ebrate Style People wear clothes, cell-ebrities create fashion ,[object Object],[object Object],[object Object],[object Object],[object Object]

Literature. The Word People read books, cell-ebrities write them. ,[object Object],[object Object],[object Object],[object Object]

Cell Your Sport People are athletes; cell-ebrities are MVP’sCell your Sport. ,[object Object],[object Object],[object Object],[object Object],[object Object]

Cell Your Game People play games, Cell-ebrities compete. Calling all cell-ebrities. Get in the Game. ,[object Object],[object Object],[object Object],[object Object]

Cell Your Cause People watch, cell-ebrities motivate change. ,[object Object],[object Object],[object Object],[object Object],[object Object]

Nokia’s Ride Into Cell-ebrity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our North American Neighborhood

Our North American Neighborhood + + +

Global Nokia Pitch

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Global Nokia Pitch