Where is our Mobile Lifestyle Taking us?


Published on

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Where is our Mobile Lifestyle Taking us?

  1. 1. Where is our Mobile Lifestyle taking us?<br />Image by JefCris<br />
  2. 2. 1983.<br />And the first private, non-vehicle mobile phone was available to the public.<br />This was a luxury item. Costing $4,000.<br />DynaTAC<br />Image by c.updegrave<br />
  3. 3. Life was unimaginably different back in the day…<br />In 1989, the first flip phone was designed.<br />Motorola MicroTAC<br />
  4. 4. Do you remember this?<br />In 1997, the Nokia 900, 8810, and 3210 launched the Smartphone era.<br />Image by RuiCarmo<br />
  5. 5. Not so long ago…. Motorola RAZR.<br />In 2004, this was one of the most popular mobile devices. <br />Image by Sportpictures<br />
  6. 6. We eat with it.<br />We cry with it.<br />We sleep with it.<br />We laugh with it.<br />RIM releases the BlackBerry.<br />Making our mobile experience<br />better and better<br />Image by M7D SHRATY<br />
  7. 7. Text.<br />Facebook.<br />Tweet.<br />Brows the web.<br />Call.<br />Email.<br />Listen to music.<br />Schedule meetings.<br />Skype.<br />Play games.<br />In 2007, Apple introduced the iPhone.<br />A touch screen smartphone.<br />Image by Edlimagno<br />
  8. 8. In the last 70 years our technology changed.<br />And with it, our lifestyle changed.<br />Mobility is not a luxury.<br />It is a commodity. It is a necessity.<br />Image by Ian McWilliams<br />
  9. 9. Once upon a time… friends hung out like this.<br />No smartphones. <br />No iPads. <br />No iPods. <br />Just each other. <br />
  10. 10. Now we live in two different worlds at one time.<br />Our mobile devices are our escapefrom reality. <br />Are we loosing our social skills?<br />
  11. 11. Family life is changing too…<br />35.7% people text while eating dinner with family.<br />Image by Paula McNanus<br />
  12. 12. When every minute counts, we multitask .<br />84.3 % of people text while walking <br />in public.<br />Does this harm or improve our <br />productivity ?<br />Image by Lori Foxworth<br />
  13. 13. How we interact with our environment is changing…<br />We live a mobile life.<br />94.3 % text while riding local bus or subway<br />Image by Taylor Grant<br />
  14. 14. “Drivers distracted by talking or textingon cell phones killed an estimated <br />16,000 people from 2001 to 2007, U.S. researchers reported”<br />~ Reuters, 2010<br />Image by nteractive_devices<br />
  15. 15. Texting can quickly start a relationship….<br />And quickly end it.<br />84% believe that text messages can sometimes be misunderstood by a date or suitor.<br />74% of people between 18 – 35 flirted via text messaging<br />Image by Tantek<br />
  16. 16. We consume media differently.<br />We communicate differently.<br />We see the world differently.<br />We live differently.<br />And the Marketing world is catching on…<br />Image by Aprilzosia<br />
  17. 17. “Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”<br />~Mobile Marketing Association<br />Image by Christian Beirle Gonzalez <br />
  18. 18. Companies know we are mobile 24/7.<br />They advertise through SMS & MSM to attract and retain customers.<br />Starbucks Marketing Campaign encouraged MTV Movie Awards audience to vote on the best movie of the year in 2010. In return, viewers received a Starbucks coupon.<br />Image by BrandsGym<br />
  19. 19. Companies engage us, grasp our attention, and integrate brands into our lives through mobile technology. <br />“My Coke Rewards” started in 2006.<br />Customers text in bottle cap codes to received prizes and points.<br />
  20. 20. Personal peace.<br />No distractions.<br />No dependency.<br />Face-to-face intimacy.<br />The past.<br />Is this the world we want to go back to?<br />Image by Niki Lynn<br />
  21. 21. Credits: <br />All images are licensed under the Creative Commons Non-Commercial Share-Alike 3.0 agreement, and sourced from flickr.<br />Image by Philippe Bleau<br />Image by Craig Stevens<br />