2. About Ann Taylor
ANN’s heritage dates back to 1954, when
founder Richard Liebeskind opened his
first store called Ann Taylor.
By 1983, Ann Taylor had grown from a
regional brand to a national brand with
47 stores across the United States
3. Target Market
Ann Taylor
-The core brand, Ann Taylor primarily
targets fashion conscious, professional
women aged 25-55
Ann Taylor LOFT
18-25
Clothing is edgy, trendy, and less expensive.
5. S.W.O.T (Current)
Strength Weakness
•Brand reputation •Restructurin
•Solid Traditional
Retailers g webpage
•Great value in LOFT
•In house design
•Increase in
team sales via
Internet
•Very large
target
Opportunit Threats
market
•Increased sales and •Competitor's
revenue updated
•increased traffic ecommerce
•Stregthen brand stragties
loyalty(Repeat •Social media- savvy
Customer) competitoin
6. Holes In Marketing Strategy
Two Target Market
-Brand Loyalty
Online navigation
-Clutter
Blog
-Layout not user friendly
-Clutter
-No consumer interaction
7.
8.
9. Implementation Plan
Tweak current platforms
Online navigation:
Tweak webpage layout
Blog
-Redesign Current layout
-Social Media Team (Blog Writer)
10. S.W.O.T (after)
Strength Weakness
•Take away from Online
•Engaging Consumer store
•Soildiffy the Brand
•Impoved Navgation on
site
•Decrease shopping cart
abondement
Oppurtunites Threats
•Increased sales and •Companies imitate
revenue social media stragties
•increased traffic
•Stregthen brand
loyalty(Repeat
Customer)
