Global Webinar - International Institute of Business Analysis (IIBA) with 287 attendees. Goal: Discuss ways the BA can pivot to data scientist

1. Elevating role of
BA to “proxy” Data
Scientist
Jaleann M. McClurg,
MPH, CLSSBB, CSM,
CSPO, DTM
1

2. Table of
Contents
*Why?
*What?
* WIFM
2

3. 3
BA is An Agent of Change regardless of Job
Title – BABOK v3.0
• 1) Enable Org achieve goals
• 1.1) BA Approach
• 1.2) BA Tasks
• 1.3) BA Techniques
• 2) Liaison among stakeholders
• 3) Understand structure, policies
& operations of Org

4. 4
Professional Affiliations

5. Best Practices?
Value Driven Analysis
5

6. 6
Problem Framing – BABOK v3.0 (Problem
Shaping)
RA
(Lifecycle)
Product
Solution
Missing
Req’s
Elicitation
• Problem Space
WHAT? WHY?

7. Deep Dive
Digital BA Job
Description – “Hot
Skills”
7

8. 8
Skills Skills
Problem Definition Sprint Planning
Detect Market Opportunities Backlog Grooming
Lead Creative Design/Design Thinking Testing – Acceptance Criteriq & Test
Plans
Development of Digital Products
Portfolio including: (elaboration, design &
business cases)
Usability Testing Metrics
Working with Business Cases Deployment Performance Metrics
Develop & Analyze Requirements Support business training
Define features, user stories, Epics Troubleshooting O&M Activities
Sample Digital BA Job Description Skillset

9. 9
Human Centered Design Agile Projects require
Creativity

10. 10
Agile/SAFE
SDLC System Migrations Advanced Data
Science
Legacy Systems
Modernization
New Technology
Enablement
SAS Unix – Service Now
Job Scheduler
Visual Analytics
R
Text Mining
SAS
R
Python Wrappers
APIs
Cloud Computing
Operations/Performance
Improvement
GIS/Spatial
Analytics Diverse
Data Overlays
Large Scale Systems Business Rules
Engine
Org Readiness Digital Process
Automation
Org Assessments Systems Integration
(+) Context of
Project Work

11. 11
Data Scientist Roles
Technie (Data Engineer) Unicorn
(Scientist/BA –OR-
or Hyrbrid Roles)
For example,
BA/Developer
Data Ninja Artist/Storyteller
Computer Scientist
Developer
Computer Programmer
Knows the
business and can
articulate
technology
strategy and BA
approaches to
solve complex
business problems
Where? What?
What? What? When? Where?
How? Why? When?

12. 12
Resources
• 1) IIBA Business Analytics Guide
• 2) BABOK v3.0
• 3) The Forrester Wave Digital Decisioning Platforms
Q42020
• 4) My Creativity Score www.testmycreativity.com
• 5) Digital BA Job Description (SAMPLE) – slide 8
• 6) Global Knowledge 2021 IT Skills and Salary Report
• 7) Stakeholder Management: Communications &
Engagement Chapter Meeting – IIBA Greater Atlanta

13. Q& A’s?
13

14. 14
Speaker Contact Information
• Jaleann M Matos-McClurg, MPH, CSM, CSPO, CLSSBB,
DTM
• profdevelopmen@atlanta.iiba.org
• pmmcclurg@att.net
• Telephone: 678-769-6129