The Australian Agri-Food Leaders Seminar Series has been launched with its first event to be held in August at the National Wine Centre. The new program is called Understanding the New Business Cultures of Asia and allows participants to spend 2-days immersed in the culture of the Chopsticks and Hands people of Asia. This seminal event is a unique developmental opportunity for current and aspiring agribusiness and food exporters.

1. MEDIA RELEASE
Topic:
Agribusiness & Food
Export
Asian Century
HELPING AGRI-FOOD INDUSTRY UNDERSTAND THE NEW BUSINESS CULTURES OF ASIA
The Australian Agri-Food Leaders Seminar Series has been launched with its first event to be
held in August at the National Wine Centre.
The new program is called Understanding the New Business Cultures of Asia and allows
participants to spend 2-days immersed in the culture of the Chopsticks and Hands people of
Asia.
This seminal event is a unique developmental opportunity for current and aspiring
agribusiness and food exporters.
Abundant export opportunities are available for agribusiness and food companies willing to rethink what they
are doing, how they are doing it, who they are doing it for, and why. That’s the message from SOS Interim
Management Managing Director Jeremy Lomman who has just launched the Australian Agri-Food Leaders
Seminar Series.
The Seminar Series has been launched to keep agribusiness and food industry people informed, capable and
motivated, by delivering fraternity-style high-quality short-form management development and networking
that is current, relevant and needed.
Delivered by highly-acclaimed cross-culture trainer and strategist Dr Moni Lai Storz, Understanding the
Business Cultures of Asia will teach people how to thrive in an Asian environment, understand the underlying
dynamics of today’s Asian business practices, identify the pitfalls of negotiation in Asia and avoid
misunderstandings with Asians.
“Raising the core competencies of existing people was once a source of competitive advantage” Lomman said.
“Under globalisation it’s now the minimum requirement just to survive.”
“Whilst doing things right is important (product centric), true export opportunity is captured by people having
the skills to ask if we are in fact doing the right things (market centric).”
Participants will receive free membership to the Agri-Food Leaders Seminar Series Alumni providing
substantial discounts to future programs and exclusive access to Signature Series events and networking.
Further information and tickets are at www.foodleaders.com.au
All media contact regarding this Media Release strictly through: Jeremy Lomman – SOS Interim on 0417 567
148 or jeremy@sosinterim.com.au. Please also visit www.foodleaders.com.au for further information.