Bringing in Revenue

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- Jeanne Pinder, CEO & Founder, ClearHealthCosts.com

Originally presented at the event, "Women Media Entrepreneurs - Making New Ideas Happen," on Sept. 12 at the National Press Club, Washington, D.C.

Published in: Health & Medicine, Business
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Bringing in Revenue

  1. 1. Clearhealthcosts.com. Jeanne Pinder, CEO, jeanne@clearhealthcosts.com, 914-450-9499
  2. 2. Bringing transparency to health care by telling people what stuff costs.
  3. 3. The problem • No one knows health prices in advance • Prices for the same procedure vary 10x in the same locale .
  4. 4. Our solution • We’re telling people real health-care prices.. • An MRI: $350 or $3,500? • An IUD: $175 or $1,156? • A mammogram: $56 or $2,786.95?
  5. 5. clearhealthcosts.com
  6. 6. 1. The customer piece • Women: They make 80-90% of health-care decisions • Uninsured, high-deductible • News organizations
  7. 7. 2. The tech piece • Hiring devs: Portland, NYC, Vietnam, Lincoln, Neb., Cleveland, Kiev and Paris • Project management and scoping/specs • Web site design—DB design—wireframing— Python or Rails or Java, oh my!? • It’s not rocket science
  8. 8. 3. The money piece • Business to consumer (ads/sponsorships, freemium subscription) • Business to business (widgets, consulting, business services) • CHC as a service provider and developer resource
  9. 9. Networks work • My three grant organizations. I lurve them. • Women (IWMF, J-Lab, xx in tech, techlady mafia) • Less so: The startup world • Less so: The health ecosystem (a lot of pressure for business as usual)
  10. 10. What’s new? What’s next? • Timing matters. • We’re now in 7 metro areas • 50% of our traffic is mobile • Crowdsourcing
  11. 11. Crowdsourcing with WNYC
  12. 12. Lessons learned • When they say “no” it means “not yet” • Listen to your customers (vasectomies! STD testing!) • Most important: Solve a really big problem.
  13. 13. Clearhealthcosts.com. Jeanne Pinder, CEO, jeanne@clearhealthcosts.com, 914-450-9499

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