8. The creative’s dilemma
Takes the art out of advertising
Where’s the flawless art direction?
Where’s the cleverly crafted headline?
9. The creative’s dilemma
Takes the art out of advertising
Where’s the flawless art direction?
Where’s the cleverly crafted headline?
Portfolio?
10. The creative’s dilemma
Takes the art out of advertising
Where’s the flawless art direction?
Where’s the cleverly crafted headline?
Portfolio?
Craft services?
11. The creative’s dilemma
Takes the art out of advertising
Where’s the flawless art direction?
Where’s the cleverly crafted headline?
Portfolio?
Craft services?
You mean I have to talk to people?
12. The creative’s dilemma
Takes the art out of advertising
Where’s the flawless art direction?
Where’s the cleverly crafted headline?
Portfolio?
Craft services?
You mean I have to talk to people?
Famous director?
13. The creative’s dilemma
Takes the art out of advertising
Where’s the flawless art direction?
Where’s the cleverly crafted headline?
Portfolio?
Craft services?
You mean I have to talk to people?
Famous director?
Awards?
15. So, what’s the point?
Fundamentally change your client’s business
16. So, what’s the point?
Fundamentally change your client’s business
Boundless platform for storytelling
17. So, what’s the point?
Fundamentally change your client’s business
Boundless platform for storytelling
18. So, what’s the point?
Fundamentally change your client’s business
Boundless platform for storytelling
19. So, what’s the point?
Fundamentally change your client’s business
Boundless platform for storytelling
20. So, what’s the point?
Fundamentally change your client’s business
Boundless platform for storytelling
Create something useful
21. So, what’s the point?
Fundamentally change your client’s business
Boundless platform for storytelling
Create something useful
Be innovative
22. So, what’s the point?
Fundamentally change your client’s business
Boundless platform for storytelling
Create something useful
Be innovative
Keep your job
“It was inevitable, sooner or later my skills
as I knew them would be irrelevant.”
- Evan Fry, former VP/CD @ CP+B
31. Hey, I’m
Sup, I’m Wendy
I noticed you have a stain on
your dress, a perfect job for the
new tough-stain-release Clorox pen.
The Clorox tough-stain-release pen.
Your stain, our gain.
35. Hey, I’m
what’s your name?
Sup, I’m Wendy
I really dig ur dress Wendy,
that color looks great on you!
36. Hey, I’m
what’s your name?
Sup, I’m Wendy
I really dig ur dress Wendy,
that color looks great on you!
Thx! But I just spilled my
white russian all over it :-/
37. Hey, I’m
what’s your name?
Sup, I’m Wendy
I really dig ur dress Wendy,
that color looks great on you!
Thx! But I just spilled my
white russian all over it :-/
Yeah, I noticed, haha :)
Hey, you ever used a Clorox
stain pen?
49. Facebook: Circle of trust
Closed circle sharing
High quality connections - fewer of them
50. Facebook: Circle of trust
Closed circle sharing
High quality connections - fewer of them
High conversion rates - less total conversions
51. Facebook: Circle of trust
Closed circle sharing
High quality connections - fewer of them
High conversion rates - less total conversions
Rich experiences
52. Facebook: Circle of trust
Closed circle sharing
High quality connections - fewer of them
High conversion rates - less total conversions
Rich experiences
friends strangers
content ham sandwich
67. Blogs: Social Central
Base-station of social efforts
Community conversation/participation
Company-wide participation
Transparency
Personality and point of view
68. “Your culture is your brand.”
- Tony Hsieh, Zappos founder and CEO
91. The idea
Show the world how smart and innovative our scientists are
Give everyone unlimited flights to anywhere for a month
92. The idea
Show the world how smart and innovative our scientists are
Give everyone unlimited flights to anywhere for a month
Start a real-life worldwide monopoly game
93. The idea
Show the world how smart and innovative our scientists are
Give everyone unlimited flights to anywhere for a month
Start a real-life worldwide monopoly game
Shake up the agency RFP process
94. The idea
Show the world how smart and innovative our scientists are
Give everyone unlimited flights to anywhere for a month
Start a real-life worldwide monopoly game
Shake up the agency RFP process
Roll a giant LEGO ball down a hill
103. Awesome results
John Berniere (head of social) says “Grand Slam Success”
Over 12,000 questions answered since launch
104. Awesome results
John Berniere (head of social) says “Grand Slam Success”
Over 12,000 questions answered since launch
Brand surveys show more “human” brand
105. Awesome results
John Berniere (head of social) says “Grand Slam Success”
Over 12,000 questions answered since launch
Brand surveys show more “human” brand
2100 employees signed up for TwelpForce
106. Awesome results
John Berniere (head of social) says “Grand Slam Success”
Over 12,000 questions answered since launch
Brand surveys show more “human” brand
2100 employees signed up for TwelpForce
200 are very active participators
107. Awesome results
John Berniere (head of social) says “Grand Slam Success”
Over 12,000 questions answered since launch
Brand surveys show more “human” brand
2100 employees signed up for TwelpForce
200 are very active participators
Tracked thousands of $ of sales to TwelpForce