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Lauren Hallden 
Graphic Designer, RJMetrics 
laurenhallden.com 
@phillylauren
I work at a startup!
I work at a startup!
Personal work 
(and some stuff from class)
A text generator that creates filler text 
for your dating profile.
Why? 
In trying to present ourselves as unique and 
interesting, we end up sounding alike.
Why? 
Pinterest is home to many inspirational 
quotes that are:
Obvious
Obvious
Dubious
Dubious
Dubious
Meaningless
Meaningless
Meaningless
Project 
Borrow common inspirational words and 
phrases, use them to design new pins that 
are intentionally meaningless 
...
Initial Pin Popularity 
48 
24 
12 
48 
36
905 
88 
14 
87 
8 
41 
55 
24 
5 
42 
6 
Pin Popularity - Today
Some users are aware 
of the parody...
But plenty are not.
But plenty are not.
But plenty are not.
But most are not.
Contemporary Is
Project 
How can you use graphic design—words, 
images, media—to express the ideas that 
represent the contemporary fringe...
A mobile site and twitter bot designed to 
interact with lonely people. 
@alonelyproject
Why?
#lolsob
Questions? 
@phillylauren
Lauren Hallden - Social Media, Voice and Identity on the Web
Lauren Hallden - Social Media, Voice and Identity on the Web
Lauren Hallden - Social Media, Voice and Identity on the Web
Lauren Hallden - Social Media, Voice and Identity on the Web
Lauren Hallden - Social Media, Voice and Identity on the Web
Lauren Hallden - Social Media, Voice and Identity on the Web
Lauren Hallden - Social Media, Voice and Identity on the Web
Lauren Hallden - Social Media, Voice and Identity on the Web
Lauren Hallden - Social Media, Voice and Identity on the Web
Lauren Hallden - Social Media, Voice and Identity on the Web
Lauren Hallden - Social Media, Voice and Identity on the Web
Lauren Hallden - Social Media, Voice and Identity on the Web
Lauren Hallden - Social Media, Voice and Identity on the Web
Lauren Hallden - Social Media, Voice and Identity on the Web
Lauren Hallden - Social Media, Voice and Identity on the Web
Lauren Hallden - Social Media, Voice and Identity on the Web
Lauren Hallden - Social Media, Voice and Identity on the Web
Lauren Hallden - Social Media, Voice and Identity on the Web
Lauren Hallden - Social Media, Voice and Identity on the Web
Lauren Hallden - Social Media, Voice and Identity on the Web
Lauren Hallden - Social Media, Voice and Identity on the Web
Lauren Hallden - Social Media, Voice and Identity on the Web
Lauren Hallden - Social Media, Voice and Identity on the Web
Lauren Hallden - Social Media, Voice and Identity on the Web
Lauren Hallden - Social Media, Voice and Identity on the Web
Lauren Hallden - Social Media, Voice and Identity on the Web
Lauren Hallden - Social Media, Voice and Identity on the Web
Lauren Hallden - Social Media, Voice and Identity on the Web
Lauren Hallden - Social Media, Voice and Identity on the Web
Lauren Hallden - Social Media, Voice and Identity on the Web
Lauren Hallden - Social Media, Voice and Identity on the Web
Lauren Hallden - Social Media, Voice and Identity on the Web
Lauren Hallden - Social Media, Voice and Identity on the Web
Lauren Hallden - Social Media, Voice and Identity on the Web
Lauren Hallden - Social Media, Voice and Identity on the Web
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Lauren Hallden - Social Media, Voice and Identity on the Web

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A presentation of internet-based design projects I've done on the themes of identity, isolation and connection.

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Lauren Hallden - Social Media, Voice and Identity on the Web

  1. 1. Lauren Hallden Graphic Designer, RJMetrics laurenhallden.com @phillylauren
  2. 2. I work at a startup!
  3. 3. I work at a startup!
  4. 4. Personal work (and some stuff from class)
  5. 5. A text generator that creates filler text for your dating profile.
  6. 6. Why? In trying to present ourselves as unique and interesting, we end up sounding alike.
  7. 7. Why? Pinterest is home to many inspirational quotes that are:
  8. 8. Obvious
  9. 9. Obvious
  10. 10. Dubious
  11. 11. Dubious
  12. 12. Dubious
  13. 13. Meaningless
  14. 14. Meaningless
  15. 15. Meaningless
  16. 16. Project Borrow common inspirational words and phrases, use them to design new pins that are intentionally meaningless Track the results.
  17. 17. Initial Pin Popularity 48 24 12 48 36
  18. 18. 905 88 14 87 8 41 55 24 5 42 6 Pin Popularity - Today
  19. 19. Some users are aware of the parody...
  20. 20. But plenty are not.
  21. 21. But plenty are not.
  22. 22. But plenty are not.
  23. 23. But most are not.
  24. 24. Contemporary Is
  25. 25. Project How can you use graphic design—words, images, media—to express the ideas that represent the contemporary fringe? I start working with twitter.
  26. 26. A mobile site and twitter bot designed to interact with lonely people. @alonelyproject
  27. 27. Why?
  28. 28. #lolsob
  29. 29. Questions? @phillylauren

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