1. Methodology &ThesisTopic Proposals
Jessica Kincer
Directed Research Summer 2013
Tom Klinkowstein
Thoughts Identify Experience Pause Perspective Summary

2. METHODOLOGY
TOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
THOUGHTS
Note thoughts on topic unbiased by research
1

3. METHODOLOGY
TOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
Identify all possible sources of research
IDENTIFY2

4. METHODOLOGY
TOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
Study personal experience to draw inspiration
EXPERIENCE3

5. METHODOLOGY
TOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
Pause research and allow for
spontaneous idea development
PAUSE4

6. METHODOLOGY
TOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
Reach out to community for different points of view
PERSPECTIVE5

7. METHODOLOGY
TOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
Summarize and quantify research
SUMMARY6

8. METHODOLOGY
TOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
TOPIC- RESTORATION
“There is no point in retaining brand equity
if it has no traction with consumers, or has no
likelihood of doing so.”
- Nick Cooper

9. METHODOLOGY
TOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
TOPIC- RESTORATION
I am studying brand significance in social media
Because I want to examine whether once public esteem
is lost by a brand it can be regained or if, due to current
culture’s fixation with new products, it is more practical
to re-brand
In order to help readers understand what happens to social
media brands when they cross generation lines and how the
current consumerist culture effects branding in social media.

10. METHODOLOGY
TOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
TOPIC- Fairy Tales
“Deeper meaning resides in the fairy tales told
to me in my childhood than in the truth that is
taught by life.”
- Friedrich von Schiller

11. METHODOLOGY
TOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
TOPIC- Fairy Tales
I am studying the use and revising of fairy tales in
popular media- magazines,TV, movies,YouTube, etc.
Because I want to see why we are drawn to
retell these stories and to use them as a foundation
to tell new stories.
In order to help the reader understand how fairy
tales have influenced popular media and their
cultural significance.

12. METHODOLOGY
TOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
TOPIC- ICONS
“You can’t just ask customers what they want and
then try to give that to them. By the time you get
it built, they’ll want something new.”
- Steve Jobs

13. METHODOLOGY
TOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
TOPIC- ICONS
I am studying iconic brands in the technology industry to see what
about these brands creates such a resonance with consumers
Because I want to see if marketing strategies, product innovation,
or popular culture are more significant to the consumer and what
companies rely on more in their business strategies
To help readers understand how successful brands build cult
followings and become cultural icons and how this influences
the consumer.