8. METHODOLOGY
TOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
TOPIC- RESTORATION
“There is no point in retaining brand equity
if it has no traction with consumers, or has no
likelihood of doing so.”
- Nick Cooper
9. METHODOLOGY
TOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
TOPIC- RESTORATION
I am studying brand significance in early social media
Because I want to examine whether once public esteem
is lost by a brand it can be regained or if, due to current
culture’s fixation with new products, it is more practical
to rebrand
In order to help readers understand what happens to social
media brands when they cross generation lines and how the
current consumerist culture effects branding in social media.
10. METHODOLOGY
TOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
TOPIC- Fairy Tales
“Deeper meaning resides in the fairy tales told to
me in my childhood than in the truth that is taugh
by life.”
- Friedrich von Schiller
11. METHODOLOGY
TOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
TOPIC- Fairy Tales
I am studying fairy tales that are constantly being
revisited and renewed
Because I want to see why we are drawn to
retell these stories and make them new again
In order to help the reader understand the
cultural significance of fairy tales
12. METHODOLOGY
TOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
TOPIC- Competition
“You can’t just ask customers what they want and
then try to give that to them. By the time you get
it built, they’ll want something new.”
- Steve Jobs
13. METHODOLOGY
TOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
TOPIC- Competition
I am studying successful marketing strategies in the tech
industry and if attempts to replicate strategies by
competitors are successful
Because I want to see if marketing or product are more
significent to the consumer and what companies rely
on more
To help readers understand how buying decisions can
be influenced.
