2. Paula Scher
“ How can it be that you talk to
someone and it’s done in a
second? But it IS done in a
second- in a second and 34
years. It’s done in a second
and every experience, and
every movie, every thing in
my life that’s in my head.”
Jessica Kincer
Directed Research- Tom Klinkowstein
Paula
3. Paula Scher
Methodology
- Unconscious processing
Allowing the brain to subconsciously process “the odd and strange
combination of the years of knowledge” and “to find a way to solve a
problem to find a means of moving forward, in a new way.”
Jessica Kincer
Directed Research- Tom Klinkowstein
Paula
4. Frank Gehry
“ You have to free yourself of all the rules in order to let ideas happen.”
Jessica Kincer
Directed Research- Tom Klinkowstein
Frank
5. Frank Gehry
“The approach to
architecture should
be like science, with
breakthroughs that
create new
information, not
repetition of old
ideas.”
Jessica Kincer
Directed Research- Tom Klinkowstein
Frank
6. Megan Reilly
• “I will email it to you tonight/tomorrow.”
Jessica Kincer
Directed Research- Tom Klinkowstein
Megan
