Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social media in science communication

Social media in science communication - presentation for Tampere University of Technology morning coffee session for PhD students

Social media in science communication

  1. 1. Social Media in Science Communication Morning coffee for PhD students 18.11.2015 Dr. des. Jari Jussila
  2. 2. Why Science Communication? •  For the benefit of greater good –  UNIVERSITIES ACT 558/2009: The mission of the universities is to promote free research and academic and artistic education, to provide higher education based on research, and to educate students to serve their country and humanity. In carrying out their mission, the universities must promote lifelong learning, interact with the surrounding society and promote the impact of research findings and artistic activities on society. •  For the benefit of yourself –  If you want to proceed in your career, e.g. get a tenure track position 17/11/15 2
  3. 3. Measures of the Impact of Research Findings •  H-index –  J. E. Hirsch (2005) An index to quantify an individual's scientific research output. vol. 102 no. 46 > J. E. Hirsch, 16569–16572, doi:10.1073/pnas.0507655102 •  G-index –  Egghe, Leo (2006) Theory and practise of the g-index, Scientometrics, vol. 69, No 1, pp. 131–152. doi:10.1007/s11192-006-0144-7 •  i10-index –  Created by Google Scholar and used in Google's My Citations feature. i10-Index = the number of publications with at least 10 citations. •  Altmetrics 17/11/15Jari Jussila & Heli Aramo-Immonen 3 See Hirsch 2005
  4. 4. What is h-index? 17/11/15 4
  5. 5. 17/11/15 5 Nro Cited by Cumulative citations Article 1 41 41 Social media use and potential in business-to-business companies' innovation 2 23 64 Learning from and with customers with social media: a model for social customer learning 3 22 86 Social media utilization in business-to-business relationships of technology industry firms 4 22 108 Managing customer information and knowledge with social media in business-to-business companies 5 17 125 Benefits of social media in business-to-business customer interface in innovation 6 15 140 Can crowdsourcing really be used in B2B innovation? 7 12 152 Social media's opportunities in business–to–business customer interaction in innovation process 8 8 160 Information visualization of Twitter data for co-organizing conferences 9 8 168 Tietojohtaminen 17/11/15 5 H-index I10-index How to calculate h-index and i10-index?
  6. 6. h-index can vary depending on source… 17/11/15 6
  7. 7. 17/11/15 7 …you might be evaluated based on one or several databases
  8. 8. Example of Tenure Track Requirements •  Assistant professor –  h-index: < 5 •  Associate professor –  h-index: 5-10 –  Publications cited a significant number of times (few hundred) –  24 publications (during the assistant professor term), 20% at with a Publication Forum rating 2-3 and 20% international joint publications •  Full professor –  h-index: 10-15 –  Publications cited a significant number of times (several hundred) –  Approximately 40 publications with a Publication Forum ranking (during 12 years on the tenure track), 25 % with a rating of 2-3 and 25% international joint publications 17/11/15 8
  9. 9. What is the Impact of Social Media? 17/11/15 9
  10. 10. 17/11/15 10 •  Guess when I tweeted my papers? Top ten downloaded papers from my department in the last year, 7 of which include me in the author list. •  The papers that were tweeted and blogged had at least more than 11 times the number of downloads than their sibling paper which was left to its own devices in the institutional repository Source: http://melissaterras.blogspot.fi/2012/04/is-blogging-and-tweeting-about-research.html
  11. 11. . 3. 4. 2 articles in TOP 5 articles from Tampere University of Technology Downloads of all Tampere University of Technology articles from ACM database
  12. 12. 17/11/15 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000 1 2 3 4 5 6 7 8 9 1011121314151617181920212223 Views Cumulative views 0 2000 4000 6000 8000 10000 12000 14000 16000 18000 20000 9/1/2011 11/1/2011 1/1/2012 3/1/2012 5/1/2012 7/1/2012 9/1/2012 11/1/2012 1/1/2013 3/1/2013 5/1/2013 7/1/2013 Views Cumulative views Project (www.tut.fi/soita) blog views Project SlideShare views Project article downloads (n=4) 12 0 1000 2000 3000 4000 5000 6000 Article 4 (2012) Article 3 (2011) Article 2 (2011) Article 1 (2010) Downloads Cumulative Altmetrics example
  13. 13. Citations follow article downloads 17/11/15Jari J. Jussila 13 23 112 426 1214 1245 2278 23 135 561 1775 3020 5298 ARTICLE 6 (2014) ARTICLE 5 (2013) ARTICLE 4 (2012) ARTICLE 3 (2011) ARTICLE 2 (2011) ARTICLE 1 (2010) ACM article downloads Downloads Cumulative 0 2 8 11 12 32 0 2 10 21 33 65 ARTICLE 6 (2014) ARTICLE 5 (2013) ARTICLE 4 (2012) ARTICLE 3 (2011) ARTICLE 2 (2011) ARTICLE 1 (2010) ACM article citations Citations Cumulative citations
  14. 14. 0 20 40 60 80 100 120 2010 2011 2012 2013 2014 5 8 17 30 80 Social media can create a huge leap in the number of citations •  More than twofold increase in citations in one year •  Citations also to old articles that were not cited at all (in the last 5 years) 17/11/15Jari J. Jussila & Heli Aramo-Immonen 14 Citations …and this will also show on your h-index with a delay
  15. 15. Examples of Content for Social Media Science Communication 17/11/15 15
  16. 16. MyData Experiences: Which Social Media Content is Most Used? 17/11/15 16
  17. 17. 17/11/15 17 SlideShare Analytics from Presentations
  18. 18. Presentations 17/11/15 18 Link: http://www.slideshare.net/jjussila/lectio-praecursoria-54778870
  19. 19. Videos of presentations 17/11/15 19 Link: https://www.youtube.com/watch?v=q3MUexjoryg
  20. 20. Dissertation, thesis, reports, etc. 17/11/15 20 Link: http://URN.fi/URN:ISBN:978-952-15-3621-2 Total Visits Per Month (TUT DPub Statistics) ResearchGate Statistics
  21. 21. 17/11/15 21 “Pins” Link: https://www.pinterest.com/jjanhone/b2b-and-social-media/
  22. 22. “Pearls” 17/11/15 22 Link: http://www.pearltrees.com/t/speed/id12552540
  23. 23. 17/11/15 23 Stories
  24. 24. 17/11/15 24 Embedded Stories Link: http://www.tut.fi/novi/?page_id=1017
  25. 25. A few recommendations •  Create / active your Google Scholar •  Share your publications in LinkedIn, Twitter, Facebook, Google+, which ever social network you feel comfortable •  Consider writing blog articles and creating YouTube videos of your research •  Explore social networks designed for academics and decide which to use (update regularly) •  Network and discuss with your peers on good practices in communication science 17/11/15 25
  26. 26. ResearchGate 17/11/15 26
  27. 27. Mendeley 17/11/15 27
  28. 28. Academia.edu 17/11/15 28
  29. 29. Visit http://sometutkijalle.fi/ for more content on science communication (in Finnish) 17/11/15 29
  30. 30. More Content and Contact Details 17/11/15 30 Twitter: @jjussila, @Noviresearch @SomeTutkijalle Novi Research Center Blog https://www.tut.fi/novi/ SlideShare: http://www.slideshare.net/Noviresearch YouTube: http://youtube.com/noviresearch LinkedIn: http://fi.linkedin.com/in/jjussila/

×