1.
Social Media in Science
Communication
Morning coffee for PhD students
18.11.2015
Dr. des. Jari Jussila

2.
Why Science Communication?
• For the benefit of greater good
– UNIVERSITIES ACT 558/2009: The mission of the
universities is to promote free research and academic
and artistic education, to provide higher education
based on research, and to educate students to serve
their country and humanity. In carrying out their
mission, the universities must promote lifelong
learning, interact with the surrounding society and
promote the impact of research findings and artistic
activities on society.
• For the benefit of yourself
– If you want to proceed in your career, e.g. get a
tenure track position
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3.
Measures of the Impact of
Research Findings
• H-index
– J. E. Hirsch (2005) An index to quantify an individual's scientific research output. vol. 102 no.
46 > J. E. Hirsch, 16569–16572, doi:10.1073/pnas.0507655102
• G-index
– Egghe, Leo (2006) Theory and practise of the g-index, Scientometrics, vol. 69, No 1,
pp. 131–152. doi:10.1007/s11192-006-0144-7
• i10-index
– Created by Google Scholar and used in Google's My Citations feature. i10-Index = the
number of publications with at least 10 citations.
• Altmetrics
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See Hirsch 2005

4.
What is h-index?
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5.
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Nro Cited by Cumulative
citations
Article
1 41 41 Social media use and potential in business-to-business companies' innovation
2 23 64 Learning from and with customers with social media: a model for social customer learning
3 22 86 Social media utilization in business-to-business relationships of technology industry firms
4 22 108 Managing customer information and knowledge with social media in business-to-business companies
5 17 125 Benefits of social media in business-to-business customer interface in innovation
6 15 140 Can crowdsourcing really be used in B2B innovation?
7 12 152 Social media's opportunities in business–to–business customer interaction in innovation process
8 8 160 Information visualization of Twitter data for co-organizing conferences
9 8 168 Tietojohtaminen
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H-index
I10-index
How to calculate h-index
and i10-index?

6.
h-index can vary depending
on source…
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7.
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…you might be evaluated based
on one or several databases

8.
Example of Tenure Track
Requirements
• Assistant professor
– h-index: < 5
• Associate professor
– h-index: 5-10
– Publications cited a significant number of times (few hundred)
– 24 publications (during the assistant professor term), 20% at with a
Publication Forum rating 2-3 and 20% international joint publications
• Full professor
– h-index: 10-15
– Publications cited a significant number of times (several hundred)
– Approximately 40 publications with a Publication Forum ranking (during
12 years on the tenure track), 25 % with a rating of 2-3 and 25%
international joint publications
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9.
What is the Impact of Social
Media?
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10.
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• Guess when I tweeted my
papers? Top ten
downloaded papers from
my department in the last
year, 7 of which include me
in the author list.
• The papers that were
tweeted and blogged had at
least more than 11 times the
number of downloads than
their sibling paper which
was left to its own devices
in the institutional
repository
Source: http://melissaterras.blogspot.fi/2012/04/is-blogging-and-tweeting-about-research.html

11.
.
3.
4.
2 articles in TOP 5
articles from Tampere
University of Technology
Downloads of all Tampere University of Technology articles from ACM database

12.
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0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000
1 2 3 4 5 6 7 8 9 1011121314151617181920212223
Views Cumulative views
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
20000
9/1/2011
11/1/2011
1/1/2012
3/1/2012
5/1/2012
7/1/2012
9/1/2012
11/1/2012
1/1/2013
3/1/2013
5/1/2013
7/1/2013
Views Cumulative views
Project (www.tut.fi/soita) blog views Project SlideShare views
Project article downloads (n=4)
12
0
1000
2000
3000
4000
5000
6000
Article 4 (2012) Article 3 (2011) Article 2 (2011) Article 1 (2010)
Downloads Cumulative
Altmetrics example

13.
Citations follow article
downloads
17/11/15Jari J. Jussila 13
23 112
426
1214 1245
2278
23 135
561
1775
3020
5298
ARTICLE 6
(2014)
ARTICLE 5
(2013)
ARTICLE 4
(2012)
ARTICLE 3
(2011)
ARTICLE 2
(2011)
ARTICLE 1
(2010)
ACM article downloads
Downloads Cumulative
0
2
8
11 12
32
0
2
10
21
33
65
ARTICLE 6
(2014)
ARTICLE 5
(2013)
ARTICLE 4
(2012)
ARTICLE 3
(2011)
ARTICLE 2
(2011)
ARTICLE 1
(2010)
ACM article citations
Citations Cumulative citations

14.
0
20
40
60
80
100
120
2010 2011 2012 2013 2014
5 8
17
30
80
Social media can create a huge
leap in the number of citations
• More than twofold
increase in citations
in one year
• Citations also to old
articles that were
not cited at all (in
the last 5 years)
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Citations
…and this will also show on
your h-index with a delay

15.
Examples of Content for Social
Media Science Communication
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16.
MyData Experiences: Which
Social Media Content is
Most Used?
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17.
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SlideShare Analytics from
Presentations

18.
Presentations
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Link: http://www.slideshare.net/jjussila/lectio-praecursoria-54778870

19.
Videos of presentations
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Link: https://www.youtube.com/watch?v=q3MUexjoryg

20.
Dissertation, thesis, reports, etc.
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Link: http://URN.fi/URN:ISBN:978-952-15-3621-2
Total Visits Per Month
(TUT DPub Statistics)
ResearchGate Statistics

21.
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“Pins”
Link: https://www.pinterest.com/jjanhone/b2b-and-social-media/

22.
“Pearls”
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Link: http://www.pearltrees.com/t/speed/id12552540

23.
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Stories

24.
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Embedded
Stories
Link:
http://www.tut.fi/novi/?page_id=1017

25.
A few recommendations
• Create / active your Google Scholar
• Share your publications in LinkedIn, Twitter,
Facebook, Google+, which ever social
network you feel comfortable
• Consider writing blog articles and creating
YouTube videos of your research
• Explore social networks designed for
academics and decide which to use (update
regularly)
• Network and discuss with your peers on good
practices in communication science
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26.
ResearchGate
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27.
Mendeley
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28.
Academia.edu
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29.
Visit http://sometutkijalle.fi/ for more
content on science communication (in
Finnish)
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30.
More Content and Contact
Details
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Twitter: @jjussila, @Noviresearch
@SomeTutkijalle
Novi Research Center Blog
https://www.tut.fi/novi/
SlideShare: http://www.slideshare.net/Noviresearch
YouTube: http://youtube.com/noviresearch
LinkedIn: http://fi.linkedin.com/in/jjussila/