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KM 2.0 in B2B companies

PLA-55106 Knowledge Management SOME-day lecture 9.9.2014

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KM 2.0 in B2B companies

  1. 1. KM 2.0 in B2B Companies PLA-55106 Knowledge Management Jari Jussila / TUT, Novi @jjussila
  2. 2. Some important concepts related to social media use in companies 8.9.2014 2 Social media use in business Participatory economy Collective intelligence Web 2.0 technologies Online communities and community management Web analytics, e.g. social network analysis, sentiment analysis, etc.
  3. 3. Collective intelligence •People and computers are connected in a way that—collectively—they act more intelligently than any person, group, or computer has ever done before 8.9.2014 3 Source: MIT Center for Collective Intelligence, see also Handbook of Collective Intelligence
  4. 4. Web 2.0 technologies 8.9.2014 4 DoubleClickGoogle AdSense OfotoFlickr AkamaiBitTorrent mp3.comNapster Britannica OnlineWikipedia personal websitesblogging eviteupcoming.org and EVDB domain name speculationsearch engine optimization page viewscost per click screen scrapingweb services content management systemswikis directories (taxonomy)tagging (folksonomy) stickinesssyndication Web 1.0 Web 2.0  Source: O’Reilly 2007
  5. 5. Participatory economy –access to actors that would not be reached otherwise –new production models, such as crowdsourcing, crowdfunding and crowdworking –new distribution models, such as peer-to-peer networks –new value creation and business models –new markets with new types of products and digital services, such as virtual goods –new occupations, e.g. community managers, crowdsourcing professionals 8.9.2014 5 Source: e.g. Hintikka 2008; Lietsala & Sirkkunen 2008
  6. 6. 8.9.2014 6 Example of crowdfunding
  7. 7. Example of crowdfunding 8.9.2014 7 Source: Kärkkäinen, Jussila & Multasuo 2012
  8. 8. Example crowdsourcinglogo design 8.9.2014 8 Source: Jussila 2013, @PiaErkinheimo, @ForgeFriends
  9. 9. 8.9.2014 9
  10. 10. Example of crowdsourcing ideas and concepts 8.9.2014 10 Source: Ketonen-Oksi et al. 2014; Multasuo 2013
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  12. 12. GrabCAD SovellaChallenge: crowdsourced industrial design 8.9.2014 12 Source: GrabCAD 2013 •Chris Duncan from United States was evaluated the winner of the design challenge
  13. 13. Dell used IdeaStorm to crowdsource customer preferences to a new developer laptop 8.9.2014 13
  14. 14. Example of co-creation in virtual world 8.9.2014 14 https://www.youtube.com/watch?v=R7bXu2ozXo0&list=PLFCB7D9D8D3B306CA
  15. 15. 8.9.2014 15 Example of crowdsourcing interior design for trains supported by configurator tool
  16. 16. Social networks and weakties •The type and structure of social networks have an impact on performance of individuals and organizations •In social networks, the amount of weak ties are important –“…individuals with few weak ties will be deprived of information from distant parts of the social system and will be confined to the provincial news and views of their close friends. This deprivation will not only insulate them from the latest ideas and fashions but may put them in a disadvantaged position in the labor market…” Granovetter 1983 8.9.2014 16
  17. 17. Anatomy of social networks 8.9.2014 17
  18. 18. Social media users in Finland 8.9.2014 18 n. 1 700 000 451 000 *546 450 n. 74 609 47 625 n. 300 000 n. 2 100 000 Facebook LinkedIn Twitter Foursquare Google+ Source: Yle Uutiset: Täällä somelaiset elävät –katso lista historiallisesta Facebookista juuri avattuun Pheediin(3/2013) * Tom Laine (10/2013)
  19. 19. Twitter 8.9.2014 19
  20. 20. Twitter features and restrictions •allowing registered users to share between themselves short messages of up to 140 characters (including also pictures) •the messages can be sent to anybody registered on Twitter •user can “follow” (select) the various streams of interesting Twitter users; 8.9.2014 20 Source: Jussila et al. 2013
  21. 21. The main syntax for Twitter messaging include •user can search for terms or tags (marked with “#”; known as hashtags) that are used within tweets; •user can directly address other users by a public reply (marked with “@” before the username of other users •user can send a private message to any user (“D” or “DM” before a username); •user can send forward interesting tweets by “retweeting” them (shown with “RT”) 8.9.2014 21 Source: Jussila et al. 2013
  22. 22. Example of network visualization of Twitter data 8.9.2014 22 Source: Jussila et al. 2014, interactive version available: http://www.tut.fi/novi/hicss2014/
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  24. 24. LinkedIn –build your CV 8.9.2014 24
  25. 25. 8.9.2014 25 LinkedIn –connect to other professionals and participate in professional communities

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