1. Wellness Tourism in Korea:
Facts and Strategy
International Forum on Wellness Tourism 2016
Jin, Ki Nam
Dept of Health Administration
Yonsei University

2. I. Global Wellness Tourism Market
II. Wellness Tourism Resources in Korea
III. Strategy for Boosting Health Tourism in Korea
Contents

3. I. Global Wellness Tourism Market

4. Medical Tourism
Health Tourism
Wellness tourism
Target:
Patients
Market Size:
$50-60 billion
Target:
Healthy People
Market Size:
$439 billion
1. Concept

5. Nation
Health Tourism
Medical
Care
Wellness
Resources
Tourism
Thailand
Medical
Service
Massage
Shopping
India Yoga
Hungary Spa
South Africa Safari
Argentina Tango
2. Global Market

6. Nations Reported numbers Wellness tourists Medical tourists
Thailand
(2012)
2,530,000
(number of
visits)
α 1,482,580-α
(number of
visits)
Germany
(2014)
400,000 150,000
(Forest healing)
250,000
Hungary
(2010)
1,800,000 1,400,000 400,000
Turkey
(2012)
380,000
250,000
130,000(Thermal
treatment,
Rehabilitation)
Medical Tourists & Wellness Tourists

7. • Developmentsintourismindustry
• New networks and cooperations
betweenhealthcare&tourism
• Adventofworkplacewellness
• Healthy living trend
• Performance optimisation
• Chronic illness
• Importance of life style change
• Changing age structure
• Changing family structure
Demographic change Disease pattern change
Changing supply-side Psychographic change
Driving Forces of
Health tourism
3. Driving forces

8. II. Wellness Tourism Resources in Korea

9. 1. Oriental Medicine

10. 2. Temple Stay

11. 3. Forest Healing

12. 4. Healing Road

13. 5. Green tea garden

14. 6. Community based Spa

15. 7. Skin Care

16. 8. Healing Food

17. III. Strategy for boosting Health Tourism
in Korea

18. Leading technology:
Cancer, Heart surgery,
Stem cell treatment
Cosmetic surgery,
Dental treatment,
Orthopedics
Wellness:
Skin Care,
CAM(Oriental medicine)
SPA
1. Portfolio

19. 2. Regional Planning

20. Medical
tourism zone
Wellness
tourism zone

21. 3. HR Development
Human
Resources
knowledge
Global
viewpoint
Global
network

22. 4. Resource Identification
Wellness
Resources
In Jeju
Natural
Environment:
Air & Water
Artificial
Environment:
Accoomodation
Healthy
Food:
Seeweed
Beauty Industry:
Green tea
garden
Hybrid Services
Infrastructure
for Exercise

23. 5. Standard Setting

24. 6. Product Development
Product
Positioning
Beautification
EnergizingRejuvenation

25. 7. Value positioning
Value
Physical
Health
Psychological
Health
Spiritual
Health
Social
Connection

26. 8. Destination Branding

27. Why
Seoul?
Center of
Medical
Excellence
Collaboration
CosmopolitanConvenience
Choice
Leading
hospitals
Concentration
Of
Healthcare
resources
Ecological
systemof
healthindustry
Hospital
Referral
Network
Diverse
products
Diverse
Medical
Institutions
MT
facilitators
Transportation
Language
ITInfra
Geoprahic
location
Diverse
ethnic
groups
Shopping
Cultural
Resources
Wellness
Tourism
Resources

28. Why
Jeju
Purity
Diversity
Uniqueness
Relax
Fun
Accessibility

29. 메시지 전략
Story
Expression
Text Visual cue
1. Sincerity
2. Uniqueness
3. Exception
4. Intimacy
5. Fun
6. Emotion
1. Concise
2. Logical
3. Accurate
1. Video
2. Picture
3. Informatics
4. Animation
9. Marketing

30. China Russia Japan
Online
Site
• www.bbs.icnkr.com
• www.banguo.51.am
• www.8682.cc
• www.iface.com.cn
• www.treatment-abroad.ru
• www.seoulnavi.com
• www.konest.com
• www.utravelnote.com
Search
Engine
• Baidu
• QQ
• Sogou
• Yandex.ru
• Mail.ru
• Vk
• google
• Yahoo!Japan
• Amazon.co.jp
• Rakuten ichiba
SocialMedia
• Weibo
• QQ
• Vkontakte
• Facebook
• Mixi
• DeNA
• GREE
Offline
<Media>
• 美丽俏佳人
• 魅力前线
<Newspaper>
• Pharmvestnik(Фармацевт
ический вестник)
• Stoletnik(Столетник)
• Argumenty i fakty –
Zdorov'e(Аргументы и
факты – Здоровье)
<Magazine>
• 韓国情報雑誌 ATTI
• ソウルの歩き方 韓流トラベラ
• 韓美通信
• るるぶ
• FRAU, CREA
<Newspaper>
• 北京晚报
• 北京青年报
<Magazine>
• Remedium(Ремедиум)
• Vademecum
<Book>
• ソウル美容完全ガイド
<Magazine>
• 时尚伊人
• 时尚旅游Traveler

31. Thank you
Ki Nam Jin
Dept of Health Administration
Yonsei University
Korea