1. Medical Tourism & Ayurveda
“For Tourism it is Incredible India, for Business it is Credible
India, what an amazing country!!!”
- Jukka Lehtela, Nokia India
Manas Ranjan Hota
Ujjawal Bagaria
DMS, SOM
Pondicherry University

2. “A term initially coined by travel agencies and
the mass media to describe the rapidlygrowing practice of traveling across
international borders to obtain health care. It
also refers pejoratively to the practice of
healthcare providers traveling internationally
to deliver healthcare”
- Wikipedia

3. Medical
Tourism

4. The Stakeholders..

5. Why Medical Tourism??

6. Some facts & figures..

An estimated 750,000 Americans went abroad for health care
in 2007 and the no. will rise up to 1.5 million in 2008.

The UK medical tourism market was estimated at £375 million
in 2007. The no. of medical tourists is estimated to rise up to
200,000 by 2010.

The medical tourism market in India was estimated at $330
million in 2004 and it will be $2 billion by 2012 as per
estimates by the Indian ministry of Tourism.

About 1.8 lakh foreigners visited India for treatment in the
first eight and half months of the current fiscal and the number
would increase by 22% to 25% in the coming years.

7. 1st world service at 3rd world cost!!

The difference in surgery rates are almost 6 to 10 times. For
ex: A heart surgery in US costs about $30,000 to $45,000
whereas in India it costs around $5,000.

Every 3rd Medical practitioner in the UK or the US is a
Filipino descent, so the first-world patients attach a reasonable
amount of confidence and comfort in being treated in the
Philippines.

Dubai has built Healthcare City to discourage Middle Eastern
tourists from going out.

8. Medical Tourism Destinations

9. Ayurveda: The Science of life.


A monumental contribution
of India to the world.
Objectives of Ayurveda:


Maintenance of positive health.
Treatment of Diseases.
Aturavrittam: Tridosha &
Panchabhautic framework.
Swasthavrittam: Socio-economic adjustments, modification
of personal habits, control of infection, pollution etc.

10. Medical Tourism → Ayurveda

Two USPs of Indian Tourism – Medical
Tourism & Ayurveda.

Marketing Ayurveda as a part of Health
Tourism.

Tourists coming for rejuvenation promised by
yoga and Ayurvedic massage.

Preference for natural and herbal health care is
increasing.

11. Ayurveda in Kerala

Ideal Geographic
location

Salubrious climate.

Practice of
Panchakarma.

Vagbhata’s
Ashtangahridayam.

12. Ayurvedic Healthcare Resorts in India

13. Kottakal Arya Vaidya Sala, Kerala

Benchmark for all other Ayurvedic Resorts.

More than 100 years old.

Ayurvedic hospitals at Kottakal, Delhi and
Kochi.

Two medicine manufacturing units.

Runs a Kathakali Academy.

14. Kottakal Arya Vaidya Sala, Kerala

Best time for treatment is June-September &
December-February.

Duration of each treatment is 1 hour.

Online consultation is answered within 48
hours in free.

Accommodation is provided at affordable
rates.

15. Kottakal Arya Vaidya Sala, Kerala

Treatments for: Paralysis,
Rheumatism, Arthritis,
Spondalysis etc.

Classical Therapies for:
Parkinsonism, Motor
Neuron Diseases, Cancer
etc.

Specialised Treatments:
Panchakarma,
Snehapanam Dhara,
Sirovasti, Sirolepa etc.

16. Vythiri Resort, Kerala

Rejuventaion Programs followed are:

Body Immunization & Longevity treatment.

Rejuvenation Therapy

Body Slimming

Herbal Steam Bath

Yoga & Meditation

Panchakarma

17. Vythiri Resort, Kerala

Therapeutic Programs for:


Memory loss, severe headache, paralysis, nervous
disorders, prevention of cataract etc.
Treatments Done are:

Dhara, Sirovasti, Panchakarma, Snehapanam,
Tharpanam etc.

18. Anandha Inn, Pondicherry

Treatments offered:

Ayurvedic Spa

Ayurvedic Massage

Ethnic Swimming pool.

19. Art of Living

A new form of Wellness Tourism.

Sudarshan Kriya – The core.

Meditation makes mind calm, focused & alert.

More than 100 million people worldwide have
taken its workshop.

AIIMS have proved its significant benefits.

20. Yoga

21. Challenges in Ayurvedic Tourism

22. Risks & Issues involved

Quality of treatment.

Accreditation of surgeons & hospitals.

Post-operative care.

Security of Tourists.

Unfamiliar legal issues.