CriticalReview(Jin)
•
1 like•245 views
1) The document summarizes a presentation on medical tourism in Korea given at the KIMA Conference in 2016. 2) It outlines Korea's policy of globalizing its healthcare industry to develop a new economic growth area and attract medical tourists. 3) Success factors included the government's strong support through legal/institutional frameworks and marketing, as well as hospitals' competitiveness from oversupply and cultural influences like Hallyu (Korean wave). 4) However, problems were identified as the lack of a long-term vision, inefficient projects and marketing, discontinuity from personnel changes, and potential commercialization issues from profit-seeking in medical tourism.
Recommended
Recommended
More Related Content
What's hot
What's hot (19)
Viewers also liked
Viewers also liked (15)
Similar to CriticalReview(Jin)
Similar to CriticalReview(Jin) (20)
CriticalReview(Jin)
- 1. Critical Reviews on Medical Tourism in Korea KIMA Conference 2016 Ki Nam Jin Dept of Health Administration Yonsei University
- 3. The Republic of Korea is the 12th largest economy in the world. The main industries: semiconductor, electronics, steelmaking, shipbuilding, and automotive. The export oriented economy The Korean government looks for new growth engine. BackgroundBackground
- 4. 5th in Bloomberg’s Most Efficient Health Care Ranking(2015) Healthcare information technology (expanded to global market) Competitive services (e.g., Aesthetic medicine, Oriental medicine) Increasing importance of healthcare industry in the economy (potential for creating more jobs) Background
- 5. Government’s needs to develop new growth engine Policy for globalizing healthcare Competitive medical technology & services Background
- 6. 1) To explain the policy for globalizing healthcare in Korea 2) To analyze the success factors for the current achievement 3) To analyze the problems we encountered during execution of policy 4) To suggest the future strategy Objective
- 7. II. Policy for Globalizing Healthcare
- 8. Inbound policy Globalization of Healthcare Outbound policy Policy Approach Synergy Effect Medical Tourism Foreign Direct Investment Export of Hospital System ODA
- 9. Development of Healthcare Industry Globalization of Healthcare Improvement of National Brand Economic Development Policy Goal
- 11. Figure 1. Number of foreign patients Inbound Trend
- 12. 79 91 111 125 141 2011 2012 2013 2014 2015 52 33 9 8 8 31 KHIDI Report(2015) Outbound trend Figure 2. Overseas expansion of medical institution by year Figure 3. Overseas expansion of medical institution by region
- 14. Spirit of challenge & Passion Passion!
- 16. Systematic government support & commitment Government Activities Legal & institutional bases Human resource development Global networking Market information base Figure 4. Government activities
- 17. Government Tourism industry Media Hospitals/ Clinics Public opinion Academic scholars Figure 5. Opinions of key stakeholders Consensus & coordination among key stakeholders
- 18. Diversification of target markets
- 20. IV. Problems
- 21. Lack of long-term vision & strategy · Many projects on boosting medical tourism industry - Focus on the short-term achievement - Focus on the quantitative aspects of performance (e.g., number of foreign patients, earnings) - Failure to develop wellness tourism resources Problems
- 23. Nations Reported numbers of foreign patients Foreign residents Wellness tourists Medical tourists Thailand (2012) 2,530,000 (number of visits) 41.4% α 1,482,580-α (number of visits) Malaysia (2013) 881,000 46.9% 444,024 US (2017) 560,000 560,000 Germany (2014) 250,000 250,000 Turkey (2012) 380,000 250,000 130,000 Table 2. Number of medical tourists
- 24. Inefficiency · Project support & Marketing activities - Project overlap - Lack of proper evaluation(ROI) - Outcome orientation - Ineffective marketing Problems
- 25. Discontinuity · Personnel change at all levels(government, institutes, hospitals) - Few experts - Weak international network - Insufficient information on global market Problems
- 26. Privatization · Profit seeking from treatment of foreign patients Commercialization: - No regulation on fee structure - High commission of some MT facilitators - Aggressive marketing Malpractice Problem
- 28. Resetting long-term goal 1) Practical goal setting 2) Reconfiguring goal (qualitative as well as quantitative aspects) - Qualitative indicator(e.g., safety, transparency) 3) Pursuing “health tourism” - Medical tourism + Wellness tourism
- 29. Nation Health Tourism Medical tourism Wellness tourism Thailand Medical Service Massage India Yoga Hungary Spa South Africa Safari Argentina Tango New Goal
- 30. Resetting marketing 1) Developing message related to core value 2) Developing message related to extra value 3) Developing unique and attractive “destination brand” - Key word - visual cue 4) Developing effective marketing channel for target nations 5) Developing viral marketing strategy
- 32. OutcomeExpertise Cost Infra- Structure Customer Service Quality Globalization of Healthcare Number of Foreign Patients Tourism Resources Accessi bility Healthcare System Safety Governmental Support (Jin, 2015) Core value
- 33. Focusing on infrastructure 1) Human resource development - Global experts in hospital (e.g., KOHI, Seminar for knowledge sharing) - Global experts in Government 2) Information System - Global expert system(for delivering information on global healthcare market) 3) Global network - Forum (e.g., Korea-China Healthcare Forum)
- 34. Thank you Ki Nam Jin Dept of Health Administration Yonsei University Korea