Direct To Consumer Advertising Of Prescription Drugs Pharmaceutical Industry

Direct to consumer advertising of Prescription drugs-Pharmaceutical industry perspective Jinender Kumar Graduate student Pharmacy administration

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Objective ,[object Object],[object Object],[object Object]

Definition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Julie M.Donahue’ “a decade of direct to consumer advertising of prescription drugs” NEJM Aug 2007 Vol 357:673-681no.7

Pharmaceutical company perspective ,[object Object],[object Object],[object Object],http://www.phrma.org/direct_to_consumer_advertising/

Pharmaceutical company perspective ,[object Object],[object Object],http://www.phrma.org/direct_to_consumer_advertising/–phrma-The pharmaceutical and research manufacturers Association

The Pharmaceutical and research manufacturer of America (Phrma) ,[object Object],[object Object],http://www.phrma.org/about_phrma/

Phrma mission ,[object Object],http://www.phrma.org/about_phrma/mission_statement/

How Phrma accomplish its mission ,[object Object],[object Object],[object Object],[object Object],http://www.phrma.org/about_phrma/mission_statement/mission_statement/

Guiding principles ,[object Object],http://www.phrma.org/publications/policy_papers/phrma_dtc_guiding_principles/

Guiding principle ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.phrma.org/publications/policy_papers/phrma_dtc_guiding_principles/

Guiding principles ,[object Object],[object Object],http://www.phrma.org/publications/policy_papers/phrma_dtc_guiding_principles/

More spend on marketing than R&D ,[object Object],[object Object],[object Object],Julie M.Donahue’ “a decade of direct to consumer advertising of prescription drugs” NEJM Aug 2007 Vol 357:673-681no.7

DTC increase the price of advertised drug ,[object Object],M. B. Rosenthal et al., Demand Effects of Recent Changes in Prescription Drug Promotion (Washington, DC: Kaiser Family Foundation, June 2003).

Overuse of prescription drugs ,[object Object],[object Object],E. A. McGlynn et al., “The Quality of Health Care Delivered to Adults in the United States,” The New England Journal of Medicine 348, no. 26 (26 June 2003): 2635–2645J. S. Weissman et al., “Consumers’ Reports on the Health Effects of Direct-to-Consumer Drug Advertising,” Health Affairs Web Exclusive, 26 February 2003, http://www.healthaffairs.org (accessed 27February 2003).

Do patients benefit from pharmaceutical advertising?” ,[object Object],[object Object],[object Object],K. Aikin, Direct-to-Consumer Advertising of Prescription Drugs: Patient Survey Results, 19 September 2002, http://www.fda.gov/cder/ddmac/Presentations/kithmcc2002out/ sld001.htm (accessed 6 August 2004).

Pharmaceutical marketing adversely affect patient behavior. ,[object Object]

DTC advertising interfere with the physician/patient relationship ,[object Object],Source: K. Aikin, Direct-to-Consumer Advertising of Prescription Drugs: Physician Survey Preliminary Results , 13 January 2003, http://www.fda.gov/cder/ddmac/globalsummit2003/index.htm (accessed 13 January 2003).

Source: K. Aikin, Direct-to-Consumer Advertising of Prescription Drugs: Physician Survey Preliminary Results , 13 January 2003, http://www.fda.gov/cder/ddmac/globalsummit2003/index.htm (accessed 13 January 2003).

advertising pressure physicians to prescribe advertised medicines ,[object Object],[object Object],Source: K. Aikin, Direct-to-Consumer Advertising of Prescription Drugs: Physician Survey Preliminary Results , 13 January 2003, http://www.fda.gov/cder/ddmac/globalsummit2003/index.htm (accessed 13 January 2003).

pharmaceutical companies have free reign over their marketing activities ,[object Object]

Summary ,[object Object],[object Object]

References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object]

Direct To Consumer Advertising Of Prescription Drugs Pharmaceutical Industry

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (20)

Similar to Direct To Consumer Advertising Of Prescription Drugs Pharmaceutical Industry

Similar to Direct To Consumer Advertising Of Prescription Drugs Pharmaceutical Industry (20)

More from jinender16

More from jinender16 (10)

Recently uploaded

Recently uploaded (20)

Direct To Consumer Advertising Of Prescription Drugs Pharmaceutical Industry