The document discusses teaching core news values in the digital age. It outlines five core elements of journalism: timeliness, proximity, prominence, consequence, and human interest. It provides examples of how these elements can be applied to digital news stories. The document then discusses how technology is changing newsrooms and the emergence of citizen journalists. It argues that educators should train future journalists to keep pace with technological advances while maintaining core journalistic values and responsibilities to serve communities. The conclusion is that digital platforms are simply modes of transmission and do not negate fundamental news values.

1. Jagannath Institute of
Management Sciences,
Lajpat Nagar

2. Teaching Core News Values
in the Digital Age
Dec 9, 2016_Dept of Mass Communication (FDP)

3. Five Core Elements
•Timeliness
•Proximity
•Prominence
•Consequence
•Human Interest

4. Eg of Core Elements
•Timeliness: You can apply for your passport
at a post office soon
• Proximity:
- 3 chopped bodies in 10 days:
Delhi cops probe serial killer twist
- Delhi Metro's Phase 4 to get
govt. nod this week
•Prominence: Cyrus Mistry converted group
into personal fiefdom: Tatas

5. Impact , Human Interest

6. Tech in Media Processes

7. Newsrooms Today

8. Converged Newsroom

9. Impact of Tech Diffusion
Participatory Clients
•Interactive Audiences
•Interactive Readers
•Interactive Viewers
Medium is no more the message
Emergence of Citizens Journalists

10. Train Future Journalists
• Keep pace with technological advances
• Well versed with divergent tools that
facilitate news distribution
• Explore ways to utilize news
distribution tools effectively
• Equip them to perform in
challenging media environments

11. Who are we training?
Cross Platform Journalists: So they
•Meet consumer needs on demand
•Innovate to fulfill a sense of
immediacy
•Understand the dynamics of
interactivity
What is in it for me + Infotainment =
TRPs

12. Pertinent Questions are…
ₓ Not whether traditional news
values hold good for New Media
√ Degree of relevance of traditional
news values
√ How to use traditional news
values to generate engaging content
√ What news values are more
relevant for New media

13. Findings…
•Fundamental news values guide
journalists’ decision making processes
•Tech is a means, not an end
- It doesn’t determine our goals
- It helps us accomplish them

14. Role of Educators in
Convergence Environ
Minimize intricacy of digital media platforms
Tech Tools are secondary to journalistic
values
Core responsibilities of media professional:
•Serve communities of citizens
•Collect, Interpret and Share Info
•Provide Info to help them conduct their lives

15. Conclusion
Digital Platforms
• Propel the message
• Are simply modes of
transmission
• Don’t Negate Core Journalistic
News Values

16. Marketing-Centric Approach
to Journalism
Target Aud: Students / Millennials (1982-2002)
•Can be reached through similar interests
•Are multi-taskers who are always online
•See social media as a tool of:
-Social connectivity in their busy schedules
-Fostering Fellowship and community
How to reach your TA:
Rich Narratives assist in garnering clout
among Millennials

17. Thank You