This document discusses a confidential vendor reputation service that provides ratings of IT vendors by credentialed IT professionals. The service aims to help enterprises overcome governance restrictions and adoption barriers by providing a standardized rating form and comparable scores. It also helps vendors sell by providing hundreds of case studies, differentiation and branding opportunities, and media coverage through quarterly reports on top and bottom rated companies. The rating members are IT professionals from a wide range of company sizes and roles related to recommending, researching, approving, purchasing, and implementing systems.