Why Marketing is Important for High School Sports Teams (Wrestling)
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Why marketing is important to grassroots sports teams, how to execute and examples of successful campaigns. http://www.riotsportsmarketing.com
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Why Marketing is Important for High School Sports Teams (Wrestling)
- 2. The Value of Marketing Your Team And The New Role of the Coach Presented by: Jim Harshaw Riotsportsmarketing.com 434.409.0257
- 4. To do list -Update website -Promote match -Raise money
- 5. Running Practice Forums Marketing Answering Phone Important Not Important Urgent Not Urgent
- 6. What do you want? ?
- 7. Excuses
- 8. Excuse # 10: Too Confusing
- 9. Excuse #9: Kids get burned out
- 10. Excuse #8: Not a ball sport
- 12. Excuse # 7: Too Boring
- 14. Excuse # 6: Not a Team Sport
- 15. Excuse #5: Not a lifelong sport
- 16. Excuse #4: Media doesn’t care
- 17. Excuse #3: Same team wins
- 18. Excuse #2: Not fan friendly
- 19. Excuse #1: Too busy
- 20. Wrestling is a major sport!
- 22. How?
- 27. Top 3
- 35. Front of USA Today Sports
- 36. Next…
- 42. Important Not Important Urgent Running Practice Answering Phone Not Urgent Marketing Forums
- 44. Why not?
Editor's Notes
- Consulting firm: 1) Web based system 2) Consulting for custom solutions Who am I…
- Excuses- Never have trouble finding excuses for anything in life
- Confusing. Football to my wife!
- Kids get burned out
- Not a ball sport
- Glad! Neither is MMA or NASCAR
- Boring… really?
- So is golf, baseball and soccer.
- Not a team sport… really? Again, neither is any other individual sport (tennis, track, swimming/diving, NASCAR, MMA)
- Not a lifelong sport… Favre showed us any sport is lifelong sport. Veterans nat ’ls. Most sports aren’t…. Football, MMA, NASCAR
- Media doesn ’t care… Reporters are lazy
- Same team wins every year… reason football, baseball and basketball are such obscure sports
- Not fan friendly… dual is 2 hours, 9 bathroom breaks, if one match is blowout you can look forward to the next one.
- Too busy… not anymore. Riot solves this problem.
- Major sport! Iowa, and Minnesota have all produced 15K plus fans for one match (In fact Iowa had those crowds back in 1978 when they the Banach brothers, Randy Lewis, Jimmy Zalesky etc. Iowa State produced a crowd of 14,700 and a few over 14,000. Penn St. produced a crowd of over 11K, (I was there) and numerous crowds of 8,7 and 6500. Fresno State, Oklahoma St. and Oklahoma have produced crowds of 10K plus. Arizona St., UNC and Maryland have produced 6K plus. Lehigh has had many 5K plus (that is all the arena holds)! Army, Navy, Edinboro and Clarion have produced 4k plus (I promoted an Army vs Navy match myself with 4300 fans), the largest crowd ever to see a match at West point. LHU, Bloomsburg, have produced many 3k plus fans. So the $64,000 question is: why are there only 315 college programs?
- Successful people!
- Don ’t reinvent wheel
- HOW: Roon Arledge Quote: television has done a remarkable job of bringing the game to the viewer—now we are going to take the viewer to the game!! we have a supply of human drama that would make the producer of a dramatic show drool. All we have to do is find and insert it in our game coverage at the proper moment. we will have pre-shot film of the campus and the stadium so we can orient the viewer. He must know he is in Columbus, Ohio , where the town is football mad; or that he is part of a small but wildly enthusiastic crowd at Corvallis , Oregon .... Then the viewer must meet the players, but he will meet them as he would if he were at the game. This will be accomplished by using a blowup of the cover of the actual game program and introducing the individual players by means of pictures of them in their normal street attire...
- We talked about getting what you want….
- Three things you can do… have handout
- Technology. Midst of revolution. 100 yrs ago, 90% of fams on farms. 3% today. Same thing now. Our world is changing and it favors wrestling.
- Joe called USA Today and got front page sports!
- Email newsletter- time consuming but Garland quote
- Video, Website, Mobile, Other social networks (Twitter, Myspace, Foursquare, etc)
- Too busy? Systematize, document and delegate. “Successful biz run by replicaable and profitable systems”
- 4 resources…. booth
- 4 resources…. booth
- 4 resources…. booth