Corporate Social Responsibility of Bacardi

3. Bacardi Limited is the largest privately held, family-owned
spirits company in the world.
Originally known for its eponymous Bacardi white rum, it now
has a portfolio of more than 200 brands and labels.
Founded in 1862, and family-owned for seven generations.
Bacardi Limited refers to the Bacardi group of companies,
including Bacardi International Limited.

4. The company sells in excess of 200 million bottles per year. The
company's sales in 2007 were US$5.5 billion, up from $4.9 billion in
2006. In recent years sales have stagnated, with the company
recording US$4.6 billion in 2014. It laid off ten percent of its North
American workforce in 2015.
Bacardi Limited is headquartered in Hamilton, Bermuda, and has a 16-
member board of directors led by the original founder's great-great
grandson, Facundo L. Bacardí. Along with other leading alcohol
producers, Bacardi is part of a producers' commitments organization
which aims to reduce harmful drinking.

6. Bacardi strive for a safer and more sustainable
business environment to market and sell our
products.
They will achieve this by adhering to applicable
laws, regulations and partnering with our
competitors and others in responsibility
campaigns and initiatives to reduce the
harmful use of alcohol.

7. Bacardi’s ambition is to be best-in-class in
promoting responsible drinking and ensuring their
marketing is responsible. In order to help reduce
alcohol-related harm, they will play an influential
role in encouraging responsible decision-making
by legal drinking age (LDA) consumers and
discouraging inappropriate consumption of their
products.

8. Champions Drink Responsibly (CDR)
CDR is our award-winning flagship responsible drinking campaign, which
promotes The Champion’s Way, a set of four key messages to help
consumers make every night out a memorable one:
1. Having a plan so everyone has an amazing time
2. Taking your time and choosing quality over quantity
3. Being a true friend and looking out for each other
4. Making sure everyone makes it home safely (don’t
drink and drive)
The messages are designed to give people useful and practical suggestions
for behaviours that help them enjoy themselves safely – creating The
Champion’s Way.

10. Bacardi have a responsibility to minimize
environmental impacts across our value chain
and to ensure their people are safe at work.
These key business objectives reduce risk,
increase efficiency and make sound business
sense.

11. We have a responsibility to minimize
environmental impacts across our value chain
We have a responsibility to keep our people
safe at work

14. Bacardi source high-quality ingredients and raw
materials from many countries around the world,
including those where achieving good workplace
standards, environmental protection and sound
governance can be complex.

15. • Responsible sourcing standards

17. Bacardi aim to connect and align all of their
employees across the globe behind one set
of values, strategies and common ways of
working.

18. Bacardi’s goals are to:
• Get top talent into key roles
• Drive succession planning & development
• Make Bacardi, faster, more effective and
efficient
• Drive values based performance
• Make Bacardi, “the place I want to be”

20. Bacardi has more than 150-year
history of quality, excellence,
ethics and social involvement.

21. Within the Philanthropy and Community Involvement (PCI) pillar, Bacardi
engage their employees – and through their participation, raise awareness
of their approach to Corporate Responsibility. Bacardi hold a global
flagship community event each calendar year. Initiatives are managed by
local operations, which are closer to their communities.
Bacardi provide support in four broad areas:
• Arts and culture
• Education
• Environment
• Health and social services