2. Local culture- Group of people in a
particular place who see themselves as a
collective or a community, who share
experiences, customs, and traits, and who work
to preserve those traits and customs in order to
claim uniqueness and to distinguish
themselves from others.
3.
4. Popular Culture- cultural traits such as
fashion, diet, and music that identify and are
part of today’s changeable, urban-based,
media-influenced society.
5.
6. A culture is a group of belief systems, norms,
and values practiced by a people.
Local cultures are constantly redefining or
refining themselves based on interactions with
other cultures and diffusion of cultural traits.
Popular culture is practiced by a heterogeneous
group of people: people across identities and
across the world.
7. Fashion styles(popular culture) find themselves on
runways seen on supermodels; days later it will be
seen in the High Fashion magazines and found in up
scale stores with knockoffs in local malls weeks after
Local and popular are seen as both operating on the
same plane.
Hierarchical Diffusion- an idea or innovation spreads
by passing first among the most connected places or
people.
8. Employing the concept of hierarchical
diffusion, describe how you became a
“knower” of your favorite kind of music-
where is its hearth, and how did it reach you?
11. Local cultures are sustained through customs.
Customs is a practice that a group of people
routinely follows. People have customs
regarding all parts of their lives, from eating
and drinking to dancing and sports.
A local culture can create a boundary around
itself and try to keep other cultures out- in
order to avoid “ contamination and extinction.”
12.
13. What is the last place you went to or the last
product you purchased that claimed to be
“authentic?” What are the challenges of
defending the authencity of this place or
product while refuting the authencity of other
similar places or products?
15. popular culture diffuses hierarchically in the context of time-
space compression, with diffusion happening most rapidly across
the most compressed spaces.
Communication, transportation, and marketing networks account
for the diffusion of popular culture
16. Think about your local community (your
college campus, your neighborhood, or your
town). Determine how your local community
takes one aspect of popular culture and makes
it your own.
17. The pull between globalized popular culture
and local culture can be seen in the cultural
landscape- the visible imprint of human
activity on the landscape.
Cultural landscapes reflect the
values, norms, and aesthetics of a culture.
18. Focus on the cultural landscape of our school.
Think about the concept of placelessness.
Determine whether your campus is a“ placeless
place” or if the cultural landscape of our school
reflects the unique identity of the place.
Imagine you are hired to build a new student
union on your campus. How could you design
the building to reflect the uniqueness of your
college?
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