In what ways does your media product use, develop or challenge forms and conventions of real media products? - film trailer
I firstly am going to look at typical trailer conventions and what media trailersalready distributed have done.1. They express a short outline of the story2. Need to entice users to watching the trailer3. Needs to be understood4. Express the genreWhen creating a trailer, there are two main kinds when it comes to thenarrative.OPEN – no sense that there is a ending, there could be a lot of charactersinvolved throughout the trailer. And more than one storyline going on. Thecharacters are all different with different problems and ideas. Usually, the timingis in chronological order as well. Examples of open trailers are soaps, series ofprogrammes (Friends, Family Guy, Simpsons etc.) and reality TV shows. Thenarrative of open narrative is based around the real world. For example:Coronation Street usually creates a story line of headlines that have been in thepaper not long ago.Another type of narrative trailers is CLOSED – these are usually used for films,and are advertising and promoting a film which has an ending and a story linethat will end. Compared to OPEN narratives, closed usually doesn’t have asmany characters and time isnt chronological. The narrative isn’t usually linkedto the outside world either as story lines use flattening of effect a lot more.
TZVETAN TODOROV looked at structure and narrative from the 1960’s. he statedthat all films worked in one orderly fashion and began with a equilibrium or statusquo. It creates a series of events and problems are solved so that order can berestored in the world of fiction.VLADIMIR PROPP looked at 100’s of folk tales to see if they all related to astructure. He identified eight character roles and thirty-one narrative functions:Villain, hero, helper who aids the hero, person rewarded for the villains schemes,donor who provided an object, her father who rewards the hero, someone whosends the hero on his way, a false heroIf you relate this to the news, usually there are heros and villains and those whoare sometimes a false hero.CLAUDE LEVI-STRAUSS focused more towards narrative structure in terms ofbinary oppositions. (sets of opposite values which reveal the structure of mediatexts.) These could be looking at past and future, as we know the past howeverdon’t know where the future might go. Strauss didn’t look at the order in whichevents went, instead he looked at the deeper arrangements. Science Fiction filmshave a series of binary oppositions created by narrative:Earth Space Good EvilHumans Aliens Normal Strange
VOICE OVERA voice over on a trailer is a very common convention that is used on trailers. It can express more to the trailers narrative for the audience to understands Doesn’t make the trailer seem as boring with only sound and no voice over Using text on the trailer means that the audience can be told who is staring in the trailer Help bring together a quick outline and summarise the story line quickly and promptly Tells the audience when the film is being released Tells the audience about the director, title of the film etcI will be using this on my trailer as I wan to make the narrative be expressedand not make my trailer too confusing.
GENREEvery film as its own genre. Some are mixed genre such as romantic comedyor sci-fi drama. However each film has it owns ideas, genre and conventionsto make it individual from other films. Each genre has its own rules andconventions too making them different from each other type of genre.When looking at different types of genres, I looked at an variety of differentfilms. From romance to comedy to childrens to horror.However I chose to do a reality based horror. I needed to include a varity ofshots to express this including- point of view,- dark mise-en-scene,- Music to cause tension,- Cliff hanger,- Introducing characters,- Text to express more of the storyline…
THE INBETWEENERS MOVIEAlthough The Inbetweeners movie isnt exactly the type of genre I want tofocus on, I still wanted to look at the conventions and way of the trailer andhow it worked. This trailer is over two minutes long. You instantly can relate to the genre – comedy and the audience is mainly teenagers. The trailer needs to express this. the trailer uses the fade from one clip to another transition. The trailer uses a lot of narrative speech which doesn’t necessary link with the clip however it works well and the story narrative is expressed clearly. Rude language and gestures are used in the trailer as well which also relates to the target audience meaning it can’t be shown until after 9pm. In the trailer I really did enjoy the vibe and it gave you a good sense of what will be to come in the film. This shows it is a good trailer as it is clear and clever. The synthetic music is calm and as the trailer progresses the music begins to have a faster pace.
MR POPPERS PENGUINAgain, Mr Poppers Penguin isn’t the style of film I wan to go down however Iwanted to look at aspects of the trailer that inspire me. The trailer is two and ahalf minutes long and much longer then I want to do. This movie is more realistic for myself despite including the penguins! Having a movie like this will be easier when it comes down to casting and filming. I really like the way that this trailer includes text flying in and the narrator over the top who isn’t included in the film, this is the voice over. The comedy for this film is aimed at teenagers and young children as the film is a PG. To also make my trailer more realistic I can add characters names and fly in. The sound used is not a song however distinctive sound which will relate to the film. Hearing the sound makes you think it will be played at some point in the film.
ONE DAYTo start off, I wanted to have a romantic trailer, and I wanted to base it aroundOne Day, a 2011 hit. I liked the story line and way the trailer doesn’t tell much ofthe sotyr yet you understand what is going on. My problem is that I wouldn’t getthe same feel and connection to the audience like One Day has. I really like the story board for this film and how it has been showed through the trailer. The trailer is happy and sad and makes you carry on watching. Fast pace music is used when something exciting is happening. It fades to black when changing from clip to clip. This trailer has stood out to me. The trailer is full of close ups and extreme close ups to express the closeness between the couple. The story board is clever keeping the story line set to film every 15th July every year for 20 years. It is a lovely, gorgeous romantic film. There is dialogue of the two actors until 26 seconds and then the voice over narrator starts. This is clever as the couple are setting the scene and theme of the film before the voice over carries on and sums it up with them speaking to one another. The voice over is clear and sharp. Towards the last 30 seconds a song starts. This is the film score and it fades down when dialogue is said.
THE NOTEBOOKJust like One Day, I am looking at The Notebook for research and conventions thatmight appeal to me to include in my trailer. The trialer again is over two minutes. The Notebook is a film telling a story about a couple in love. Noah is telling the story to his wife about how they met and the troubles they went through and how they ended up together years after. Noah’s wife is loosing her memory however he is determined she will remember their story. The trailer starts with the older Noah talking and telling their story in a condensed version. The transitions between each clip are fading slowly. The music is calm and loving showing a happy time in their lives. The trailer as a whole is a calm trailer not going at a fast pace nor it is rushed. This tells viewers that it is a romantic film. The narrator sums up the film without having much speech from characters. The narrator says the actors names and when he does there are clips of them smiling. Quoting the actors name is at the end of the trailer as the other trailers I have analysed are as well. The trailer is calm and uses mostly the narrator which I admire however I am going to include more dialogue. And uses postmodern features a lot throughout.
IN TIMEThis trailer really stood out to me, it is very modern and clear however the storyline isnt exactly how it is expressed. The trailer makes you want to see the film. Iam beginning to relate down the path I want to go with my trailer. The film is set in 2029 where all humans live on time and are split into how much time they have, like society now with money. The trailer involves short clips with fast music which creates tension and thrill. The first clip is of text to express the date the film is set. I want to create this in my trailer by setting my film in a different year or expressing one date the film is set around or filmed on. The mise-en-scene is very dark and the area is very typically American. There is text every few clips to express the story line which I am also going to do. Fade to black transitions are used which I also really like as it stands out to me and the trailer doesn’t seem messy and too fast. The shorts are a lot of close ups. There is speech over the clips however no specific narrative, the text is doing a lot of the story telling. The trailer makes you want to go and see the film. The text used is also different and not common.
BILLY ELLIOTI chose to look at Billy Elliott. The film is still watched and known worldwide eventoday. The trailer is much shorter and I am looking to see if the shorter trailer stillcatches peoples attentions and makes the film want to be watched at the cinema.Billy Elliot is a film made on a much lower budget compared to those Hollywoodfilms. This trailer is under 30 seconds long however in that time you get thestoryline that Billy Elliot is a young teenage boy who dances and loves to do it.However the trailer express that Billy’s family arent pleased he does it. There are avariety of shots used such as close ups, panning and tracking shots as well asmedian and long shots. There are no transitions used between each clip. Themusic is a fast pace and a well known song which is easy to dance to. Throughoutthe trailer, no clips of sound are used from the movie, as the whole trailer is anarrator. The narrator is taking to the opportunity of promoting the film andquote what film critics have said. The background is black and the text is yellow.The font is very ‘typed’ design which indicates the genre to be a more up markettype. I get this impression from the type used and how formal the trailer is.
INCEPTIONThe first clip is the main actor as the voice over begins. After those two short clipsare the distribution companies. The clips are short and sweet, there is a voice overof the main actor informing the audience of the narrative and also the speechrelates to the clips. There are a variety of shots such as over the shoulder, close ups,behind the actor expressing where they are looking and panning up as they lookup, medium and establishing shots. All the shots work together to create a storyline. With help from the voice over, a story line is being created and it drawsaudiences in. The genre is expressed so clearly as well, the music and dark clipssuggest this. There is also mystery expressed with clicks well and is very clear tounderstand. There is a clip as the main actor is looking over his shoulder. The cliphas been slowed down and then the music draws to an end. I really like thisconvention. It is then when the music creates more tempo and speeds up. Thevoice over has stopped which suggested the first 40 seconds was an introductionfor the audience. The clips are short and quick. The text is plain, bold, white andin capitals. It keeps the film simple and not to extravagant and have thatmysterious fantasy look to it. When the title clip is shown, INCEPTION is writtenin the middle of a maze. This says a lot about the storyline, is the film basedaround a maze? Is the meaning a puzzle and confusing? Is there something for thecharacters need to solve? All these questions will draw the audience to watch thefilm.
The trailer begins with a ringing of a phone. The sound is awoman answering and saying hello Roberts’s residence andthen the person on the other line says welcome home Scream 4Sydney. This sets the scene by someone trying to get Sydney.A quick fade to black transition is shown with a fast musicnote as the actress turns her head. The actress is in herkitchen and a medium shot shows this. The voice on thephone says ‘loosing everybody close to you’ and as this is saidthere are short clips of people close to Sydney. They are splitby fade to black transition. The clips are said with speech inthem and then there are clips which relate to that just after.‘they have to be extravagant killings.’ And then a clip of awoman being chucked on the top of a bus surrounded bypeople. The text is small, in capitals font. They have chosento use grey and black which is a convention of horror trailersthat is used a lot. I don’t think the text is easy to read and it isshown fast. When the title is shown, the text fills the screen,SCREAM is zoomed out and then the A turns into a 4 in thecolour red. There are a lot of music going louder as thoughsomeone is breathing in and gasping. This gives theimpression the audience should be doing this. The musiccreates a lot of horror in horror trailers.
The trailer starts off with Alice as she runs through aforest. There are three clips of this, spilt by a fade to black Alice andtransition. Each of the three clips is from a different angleand perspective. You get a sense of her elegance as she Wonderlandruns and to take in who she is as well. The music chosen isslow and calm and the tempo increases as she falls downthe whole in the ground. This creates a storyline and theaudience will know this. The way the text is shown as itcomes from the screen and fades out I really like. Themusic behind it suits it as it is fast and loud. By 26seconds we have had two establishing shots, close up,medium shit, point of view shot. The cuts in the clips arevery quick and short. This creates drama and tension aswell as not telling the audience too much and giving toomuch away on the shots and mise en scene of the film.Themusic is very interesting, it is unique with no voicehowever suits the style of the film. The film is alsomystery and this is expressed from the magical placewhere Alice is now. There is voice over informing theaudience of more narrative then what the clips areshowing. The text is also unique and mysterious as someletters are longer then others.
Conventions of my trailer andhow they relate back to research of trailers I have looked at…
My trailer is 1 minute long, which is slightly longer by a few seconds as a teasertrailer. I have added text clips plus my indent during my trailer. I didn’t want tomake it too long as it might make the audience bored however too shortwouldn’t express the story line clear. I didn’t want the narrative to be given awaywhich I didn’t want to do. The whole point of the trailer is to slightly show thestory line however not give off the whole story of film a whole story which I feelsome trailers do.I have included different shots in my trailer, such as close ups, extreme closeups, medium shots, long shots, establishing shots, point of view shots over theshoulder shot etc. I have also added fade to black transitions just like IN TIMEtrailer as it keeps the trailer looking a lot neater and professional. Fadetransition also shows that the clips aren’t in that order in the actual film. Theshots and mise-en-scene of the clips used is dark and mysterious. Up until halfway through the trailer, it is filmed inside and then the rest is filmed outside.This is to express that maybe the actor needed to get out of the house quickly. Ihave also used the convention where clips are filming the same thing but from adifferent angle and point of view. I want to express the importance of the actorin the trailer which is why I kept the trailer to be focused on him. The film willnot be filmed with one character, this expresses that there are other people thatthe film needs to find out. Hopefully will link audiences in to find out whathappens.
I started my trailer off with the date being typed in. research told me that manybelievers believe the world will end on 21st December 2012. I have linked this tothe main storyline of my trailer. Throughout my trailer I have used the samefont, the font is different and unique. When text appears I have faded it in. itlooked a lot neater compared to if it just appeared. Also using this transitionmakes the trailer it feels like tension is being built up. I have taken this dieafrom other trailers research. I used black and white as it links the dark themethrough the genre and style of trailer I am creating. The title text I chose red asit is a strong colour on the black background.During the editing process, I edited a lot of shots by changing the lighteningand cropping some areas out. For some shots I made darker though to createthat dark effect.To the right is my story board. I used a tablet to create itand designed it on Photoshop. I wanted clips that wereshort, quick and blunt. Once I filmed my trailer I didn’tlike the sequence as I felt it was too much like an actualstory line. I changed the sequence around as I wanted themain actor Adam to be expressed differently and have moreof a scared look about him that I didn’t feel I expressed onmy first final trailer.
I didn’t want to spill the whole story line and as I am creating a teaser trailer Ineeded to make sure I didn’t. I feel with the trailer I have created a story linethat isnt too revealing but has a basic outline. I changed the sequence of mytrailer as I felt it didn’t tell as much as the final edit does now. The actor inmy trailer isn’t acting upbeat, or happy. Instead he is acting scared and quietand very focused. This is the image I wanted to create. Looking at trailerssuch as In Time has given me the opportunity to make sure I achieved thisfeel and style to the filming. I needed to provide the audience withunderstanding about the character and his purpose and the role he is acting.The text I have used in my trailer is there to create more of the storyline. Ihave put in capitals WORLD. I did this as I felt that is important and maybethe problem that is happening occurs to the whole world and not just him.This is the effect I am portraying. Such as adding the date at the beginning,this instantly gives the impression that the film is based around that dateand could be filmed within that day.I have used a range of edits and transitions, I have re organised the sequencein order for the trailer to make sense and to not make it like a story that istold within a minute. As looking at research, no other trailers sequence is inthe correct order o the actual film.
SOCIAL NETWORKING CONVENTIONDue to the take over of social networking sites I wanted to include this on mytrailer. Many programmes have added a hash tag on their programmes for theprogramme to trend on twitter. Twitter is used by hundreds of thousands,even millions of users worldwide. It is cheap promoting for your business,film, yourself as a famous person. Having this print screen from my trailerwith the twitter and Facebook logo on, I think it will benefit as it makesaudiences leave their opinions and hash tag or tweet us @2112.
LOOKING AT MUSIC AND VOICE OVERFor the music I chose a song that by Two Door Cinema Club. The songchosen isnt well known and I did edit the clip. The song starts with a long1 minute intro which I thought was perfect, the music is strong and buildsup tension, as the sound plays it gets faster and louder. It fits the feel frommy trailer and film narrative perfectly and before the title is shown themusic is so loud and then stops when 21 12 is on. This is a commonconvention that is used for horror trailers. I also have a voice over, this is inthe style of a radio clipping. I chose to add this as again it adds more styleand empathies to the date being an important factor to my trailer.I have also used a breathing clip. I chose to put this over the ending to mytrailer and start of off at a point of view clip. This is to add more characterand narrative to the trailer, it empathises the connection from theaudience to the actor. It shows that he is scared and hiding fromsomething.
CHARACTERSDuring a horror trailer, he mise-en-sceneis usually quite dark and mysterious. Thecharacters are only shown slightly, and Ihave done this. I have chosen not to addtwo more characters as it adds mysteryto the films narrative. On the DVD andposter I have put down two more nameswhich some audiences will click thatthey arent shown on the trailer. Havingjust one boy in the trailer also gives theimpression that he is on his own. Havingshort snaps of the actor also keeps up thetension and also a sense that the trailer isbeing phased around one event. Lookingat research I also get this impression andconvention which I wanted to use in mytrailer.