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1. Arts Marketing
Workshop
PREPARED BY: JACQUELINE GANIM-DEFALCO
JACKIE@MARKETINGRECON.COM 978-283-8333

2. Workshop Outcomes:
Understand fundamental building blocks of a personal marketing framework for artwork
Create a Marketing Positioning Statement
Understand the importance of content & themes
Create content for your work that will feed into social media streams
 Profile your audience/target customers/patrons
Outline a mini-marketing plan for 2014
Share Best Practices from other artists and/or groups
Share list of Resources for promoting, selling work
Create achievable short term marketing goals

3. What I heard from you
(example of prep work):
Everyone uses art to express themselves creatively
Everyone wants to sell
Few understand who their customers are beyond “gender”
Everyone struggles with what really works in marketing – which tools are the most successful
A few have success with social media – but wonder, what is the ROI

4. Core Elements of Marketing Framework
The best marketing that any artist will do for his or her project or practice will be a highly individualized effort – your “product” is usually
deeply personal……Ultimately, the goal of any good marketing campaign is to connect with passionate members of the target audience.
The Profitable Artist, by NY Foundation for the Arts
Marketing
Branding
Sales
Networking
Promotion

5. Getting to Next
“I AM SEEKING. I AM STRIVING. I AM IN IT WITH ALL MY HEART.”
VINCENT VAN GOGH
Jacqueline Ganim-DeFalco
www.marketingrecon.com @jmganim
www.capeanndesigns.com @capeannart
Like me on Facebook
Board Member of www.searts.org