1. Analysis of 3 Similar Products to Main Piece
The music video ‘What Makes You Beautiful’ by
the boy band One Direction uses typical
conventions of the pop music genre. The mise en
scene for this music video involves the beach
setting; here the boy band throw stones into the
sea and run through the sand, they also be-friend
a group of girls. This is typical of the pop genre due
to the happy tone and the playful nature of the
people involved in the video. The boys are wearing
fashionable clothes throughout the music video,
this is typical for the pop music genre as this genre
stereotypically uses a mise en scene which a large
audience find attractive and are familiar with.
Long shots and mid shots are used throughout the
music video, this is to show the scenery and the
whole boy band walking together, these shots are
used in order to cater to the audiences needs as
the fans of this band will want to see the whole
band together having fun.
The music video for ‘22’ by Taylor Swift is typical of the
pop music genre as it uses conventions of this genre
throughout. An example of this is the mise en scene;
bright colours are used on the singer’s outfits and the
setting to the video throughout. These colours create a
happy tone and this links in with upbeat nature of the
song. The video uses a wide range of settings such as
the beach, pool side and inside a house during a party.
Each of these settings is conventions of the pop music
genre as they are happy and positive settings. Taylor
swift is with a large group of friends throughout this
music video which is also a convention of the pop
music genre, it is typical for pop music videos to
involve people with their friends having fun. Mid shots
and long shots are used of Taylor Swift and her group
of friends in order to clearly show them having fun,
these shots are also used In order to show their
fashionable outfits which the female audience may
aspire to have themselves.

2. The music video for ‘What’s My Name’ by
Rihanna and Drake reflects the pop music genre.
An example of this is the supermarket setting at
the beginning of the video, this setting is familiar
to a wide audience and therefore the audience
can relate to this setting. Close up shots of props
such as a carton of milk also relate to the
supermarket setting and so also reflect the pop
music genre. Rihanna is wearing eye catching
clothes throughout the music video; an example
of this is her black and white striped blazer with
bright and colourful shorts. Her outfits reflect
the pop music genre as they are fashionable and
liked by a large audience and the female
audience will aspire to look like and wear the
same clothes as the singer. Long shots and mid
shots are used of the setting, an example of this
is the mid shot of the tops of buildings. The
buildings show that the setting is in a city and
the city is a relatable and familiar place for a
large number of people, therefore this setting is
a convention of the pop music genre.